Mayara Lopes Email and Phone Number
Welcome to my LinkedIn profile! 👋🏽I am a creative advertiser with over a decade of experience in the B2B and SaaS technology sectors. My passion lies in crafting innovative and results-oriented marketing strategies that captivate diverse audiences and drive business growth.Throughout my career, I have honed my skills in boosting lead generation, enhancing online presence, and optimizing marketing efforts across multiple digital channels. My expertise includes developing comprehensive 360 marketing campaigns, organizing impactful events, managing CRM systems, executing paid media strategies, maintaining websites, and improving SEO performance.My dynamic and bold profile reflects my proactive approach, ambition, and ability to thrive in fast-paced environments. I am known for my strategic thinking, creative problem-solving, and commitment to achieving exceptional results. My drive for excellence has led me to successfully manage high-profile assignments, where I consistently deliver measurable outcomes.I thrive in creative environments where I can leverage my skills to drive meaningful results. What motivates me is the challenge of crafting and executing strategies that resonate with diverse audiences, connect people and contribute to the growth of the business.Feel free to connect with me for marketing insights, collaborations, or networking opportunities.
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Associate Field Marketing ManagerWileyRio De Janeiro, Rj, Br -
Associate Field Marketing ManagerWiley Aug 2024 - PresentLead the execution of impactful marketing campaigns that resonate with diverse customer segments, driving brand visibility and customer acquisition.- Execute and analyze marketing campaigns targeted at B2B and B2C customers, including instructors, professionals, researchers, authors, and corporates.- Collaborate with marketing colleagues, sales managers, and editors to strategize and implement campaigns, including content creation, webinars, conferences, events, and social media initiatives.- Develop and nurture partnerships with co-publishing society partners, ensuring strategic alignment and open communication to enhance campaign effectiveness.- Engage with specialized customer communities in microbiology, cell biology, and genomics, positioning the brand as a thought leader and driving demand.- Support sales teams with marketing collateral, training materials, and resources to enhance their sales efforts.- Work closely with internal teams, ensuring alignment of marketing efforts with overall business goals and objectives.- Analyze marketing metrics and campaign performance to evaluate effectiveness, generate insights, and inform future strategies.- Participate in the execution of annual marketing and financial plans, managing relevant segments of the departmental budget. -
Marketing CoordinatorCrossknowledge Sep 2022 - Jun 2024Rio De Janeiro, Rio De Janeiro, BrazilResponsible for marketing in Brazil and to developed strategic marketing initiatives that generate 27%off all global MQLs, establishing the Brazilian Business Unit as the number one lead source.• Project and people management• Analysis of global business landscape to identified opportunities to increase lead generation andstrengthen our relationship with clients, with practical application of Account Based Marketing(ABM).• Orchestrated and implemented multifaceted marketing programs for demand generation andlead nurturing, spanning email marketing, events and webinars.• Conceived and executed comprehensive marketing campaigns, strategically driving high-qualityleads that seamlessly translated into lucrative sales opportunities.•Provided insightful reporting, diligently monitoring, and analyzing marketing contributions tobusiness strategy.• Create and execute annual go-to-market plans across to support sales team overachieve net-new logo, retention, cross-sell and lead conversion goals.• Effectively manage budget and resources to deliver marketing programs.• Crisis management, planning and executing communication strategies to preserve the brand'sreputation. -
Digital Marketing SpecialistLog-In Logística Intermodal Jul 2021 - Aug 2022Rio De Janeiro, Rio De Janeiro, BrazilDrive brand awareness, generate leads, and support business growth through strategic planning, content creation, channel management, and performance optimization across various digital platforms.• Collaborated with key stakeholders to understand business goals and objectives to conduct market research and competitive analysis to identify opportunities and challenges;• Developed comprehensive digital marketing strategies to build brand awareness and engage target audiences through social media accounts;• Generated regular reports to stakeholders, highlighting campaign performance, key insights, and recommendations for optimization, using data-driven insights to refine strategies and improve overall digital marketing effectiveness. -
Social Media StrategistGrupo Editorial Record Ltda. Jan 2021 - Jun 2021Rio De Janeiro, Rio De Janeiro, BrazilDeveloped and implemented digital marketing strategies to promote the brand leveraging various digital channels and techniques to reach and engage target audiences effectively.• Set campaign objectives, budgets, and target parameters to maximize ROI, executed them across various digital platforms, and monitoring performance to improve key metrics;• Develop and execute social media strategies to strengthen audience relationships -
Digital Communication AnalystIbp - Instituto Brasileiro De Petróleo E Gás May 2018 - Dec 2020Rio De Janeiro, Rio De Janeiro, BrazilDrive communication efforts to promote the institute’s interests across various sectors to foster relationships with key stakeholders and advance the organization's strategic goals.• Developed advocacy campaigns to represent the institute's interests in relevant forums and discussions about energy, climate change, infrastructure, and foreign policy;• Cultivated positive relationships with media outlets, journalists, and influencers, drafting press releases, organizing media briefings, and proactively pitching stories to secure favorable coverage for the company;• Drive internal communication efforts to disseminate key messages and facilitate dialogue between leadership and employees;• Oversaw the planning and execution of corporate events, conferences, and promotional activities to engage target audiences and enhance brand visibility;• Created compelling content for digital and traditional channels, coordinating advertising efforts, and analyzing campaign performance to optimize results. -
Marketing AnalystMills Aug 2017 - Apr 2018Rio De Janeiro, Rio De Janeiro, Brazil• Management of digital channels with the use of management tools and monitoring (Trello, Seekr);• Production of content for social networks, website, and intranet according to the profile the company's public;• Research, evaluation, and persona creation as part of the development of the inbound marketing strategy;• Message and content calendar planning for social media• Development of internal communication strategies to increase engagement among employees;• Production of content and campaigns for internal communication using the channels of relationship -
Communications AnalistEquinox Equipamentos Esportivos Oct 2016 - Jul 2017Rio De Janeiro, Rio De Janeiro, Brazil• Development of digital marketing campaigns to boost sales and increase customer engagement with the brand• Collection of consumption, market and competition data for development marketing strategies;• Creation and management of content for website and social networks (Facebook, Instagram and Google Plus);
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Resident Center SupervisorOrganising Committee For The Rio 2016™ Olympic And Paralympic Games May 2016 - Sep 2016Rio De Janeiro, Rio De Janeiro, Brazil• Coordinate arrival and installation of athletes in Vila condominiums• Organize the routine in the areas of governance and condominium administration and supervisethe services provided to athletes;• Respond to athlete requests and provide information about available services, operation of the Village, security procedures, accessibility• Supervise volunteers’ tasks -
Canadá ExchangeEc English Language Centres Jun 2015 - Nov 2015Vancouver, British Columbia, CanadaIELTS exam preparation -
Communications AssistantClube Naval Oct 2011 - Jan 2015Rio De Janeiro, Rio De Janeiro, Brazil• Creation of content for banners and informative posters• Social media management and content creation• Research and analysis of material to create specialized content• Editing and layout of the monthly newsletter, using CorelDraw and Photoshop• Administrative Routine
Mayara Lopes Skills
Mayara Lopes Education Details
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Digital Marketing -
IbpadMarketing Research
Frequently Asked Questions about Mayara Lopes
What company does Mayara Lopes work for?
Mayara Lopes works for Wiley
What is Mayara Lopes's role at the current company?
Mayara Lopes's current role is Associate Field Marketing Manager.
What schools did Mayara Lopes attend?
Mayara Lopes attended Instituto Infnet, Ibpad, Universidade Candido Mendes.
What are some of Mayara Lopes's interests?
Mayara Lopes has interest in Social Services, Children, Civil Rights And Social Action, Education, Human Rights, Arts And Culture.
What skills is Mayara Lopes known for?
Mayara Lopes has skills like Adobe Photoshop, Microsoft Office, English, Microsoft Excel, Powerpoint, Social Media, Graphic Design, Marketing Communications, Corporate Communications, E Commerce, Microsoft Word, Photoshop.
Who are Mayara Lopes's colleagues?
Mayara Lopes's colleagues are Kirsty Lawrence, David Hives, Jane Domino, Fiona Seymour, Lissette Velez, Diana Shabaneh, Sarah Brett.
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Mayara Lopes
Products & Tech Strategy | Professor Of Mobile Marketing At Usp | Professor Of Products At DncSão Paulo, Sp2verisoft.com.br, hands.com.br -
Mayara Lopes
São Paulo, Brazil -
Mayara Lopes
Greater São Paulo Area -
Mayara Lopes
São Paulo, Sp
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