Mayara Lopes Email & Phone Number

Rio De Janeiro, RJ, BR

Lead the execution of impactful marketing campaigns that resonate with diverse customer segments, driving brand visibility and customer acquisition.- Execute and analyze marketing campaigns targeted at B2B and B2C customers, including instructors, professionals, researchers, authors, and corporates.- Collaborate with marketing colleagues, sales managers.

Rio De Janeiro, Rio De Janeiro, Brazil

• Responsible for marketing in Brazil and to developed strategic marketing initiatives that generate 27%off all global MQLs, establishing the Brazilian Business Unit as the number one lead source.
• Project and people management
• Analysis of global business landscape to identified opportunities to increase lead generation andstrengthen our relationship with clients, with practical application of Account Based Marketing(ABM).
• Orchestrated and implemented multifaceted marketing programs for demand generation andlead nurturing, spanning email marketing, events and webinars.
• Conceived and executed comprehensive marketing campaigns, strategically driving high-qualityleads that seamlessly translated into lucrative sales opportunities.
• Provided insightful reporting, diligently monitoring, and analyzing marketing contributions tobusiness strategy.

Rio De Janeiro, Rio De Janeiro, Brazil

• Drive brand awareness, generate leads, and support business growth through strategic planning, content creation, channel management, and performance optimization across various digital platforms.
• Collaborated with key stakeholders to understand business goals and objectives to conduct market research and competitive analysis to identify opportunities and challenges;
• Developed comprehensive digital marketing strategies to build brand awareness and engage target audiences through social media accounts;
• Generated regular reports to stakeholders, highlighting campaign performance, key insights, and recommendations for optimization, using data-driven insights to refine strategies and improve overall digital marketing.

Rio De Janeiro, Rio De Janeiro, Brazil

• Developed and implemented digital marketing strategies to promote the brand leveraging various digital channels and techniques to reach and engage target audiences effectively.
• Set campaign objectives, budgets, and target parameters to maximize ROI, executed them across various digital platforms, and monitoring performance to improve key metrics;
• Develop and execute social media strategies to strengthen audience relationships

Rio De Janeiro, Rio De Janeiro, Brazil

• Drive communication efforts to promote the institute’s interests across various sectors to foster relationships with key stakeholders and advance the organization's strategic goals.
• Developed advocacy campaigns to represent the institute's interests in relevant forums and discussions about energy, climate change, infrastructure, and foreign policy;
• Cultivated positive relationships with media outlets, journalists, and influencers, drafting press releases, organizing media briefings, and proactively pitching stories to secure favorable coverage for the company;
• Drive internal communication efforts to disseminate key messages and facilitate dialogue between leadership and employees;
• Oversaw the planning and execution of corporate events, conferences, and promotional activities to engage target audiences and enhance brand visibility;
• Created compelling content for digital and traditional channels, coordinating advertising efforts, and analyzing campaign performance to optimize results.

Rio De Janeiro, Rio De Janeiro, Brazil

• Management of digital channels with the use of management tools and monitoring (Trello, Seekr);
• Production of content for social networks, website, and intranet according to the profile the company's public;
• Research, evaluation, and persona creation as part of the development of the inbound marketing strategy;
• Message and content calendar planning for social media
• Development of internal communication strategies to increase engagement among employees;
• Production of content and campaigns for internal communication using the channels of relationship

Rio De Janeiro, Rio De Janeiro, Brazil

• Development of digital marketing campaigns to boost sales and increase customer engagement with the brand
• Collection of consumption, market and competition data for development marketing strategies;
• Creation and management of content for website and social networks (Facebook, Instagram and Google Plus);

Rio De Janeiro, Rio De Janeiro, Brazil

• Coordinate arrival and installation of athletes in Vila condominiums
• Organize the routine in the areas of governance and condominium administration and supervisethe services provided to athletes;
• Respond to athlete requests and provide information about available services, operation of the Village, security procedures, accessibility
• Supervise volunteers’ tasks

Vancouver, British Columbia, Canada

IELTS exam preparation

Rio De Janeiro, Rio De Janeiro, Brazil

• Creation of content for banners and informative posters
• Social media management and content creation
• Research and analysis of material to create specialized content
• Editing and layout of the monthly newsletter, using CorelDraw and Photoshop
• Administrative Routine

Master Of Business Administration - Mba, Digital Marketing

Control tools to manager brands and products im digital market, using strategies as: Inbound Marketing, Social Media, Email Marketing, SEM.

Master'S Degree, Marketing Research

Bachelor Of Social Communications, Advertising, 10

Develop understanding and skills in a number of areas: visual, written, multimedia and spoken and interpersonal communication and in.