Mayara Lopes Email & Phone Number

Rio De Janeiro, Rj, Br

Lead the execution of impactful marketing campaigns that resonate with diverse customer segments, driving brand visibility and customer acquisition.- Execute and analyze marketing campaigns targeted at B2B and B2C customers, including instructors, professionals, researchers, authors, and corporates.- Collaborate with marketing colleagues, sales managers, and editors to strategize and implement campaigns, including content creation, webinars, conferences, events, and social media initiatives.- Develop and nurture partnerships with co-publishing society partners, ensuring strategic alignment and open communication to enhance campaign effectiveness.- Engage with specialized customer communities in microbiology, cell biology, and genomics, positioning the brand as a thought leader and driving demand.- Support sales teams with marketing collateral, training materials, and resources to enhance their sales efforts.- Work closely with internal teams, ensuring alignment of marketing efforts with overall business goals and objectives.- Analyze marketing metrics and campaign performance to evaluate effectiveness, generate insights, and inform future strategies.- Participate in the execution of annual marketing and financial plans, managing relevant segments of the departmental budget.

Rio De Janeiro, Rio De Janeiro, Brazil

Responsible for marketing in Brazil and to developed strategic marketing initiatives that generate 27%off all global MQLs, establishing the Brazilian Business Unit as the number one lead source.• Project and people management• Analysis of global business landscape to identified opportunities to increase lead generation andstrengthen our relationship with clients, with practical application of Account Based Marketing(ABM).• Orchestrated and implemented multifaceted marketing programs for demand generation andlead nurturing, spanning email marketing, events and webinars.• Conceived and executed comprehensive marketing campaigns, strategically driving high-qualityleads that seamlessly translated into lucrative sales opportunities.•Provided insightful reporting, diligently monitoring, and analyzing marketing contributions tobusiness strategy.• Create and execute annual go-to-market plans across to support sales team overachieve net-new logo, retention, cross-sell and lead conversion goals.• Effectively manage budget and resources to deliver marketing programs.• Crisis management, planning and executing communication strategies to preserve the brand'sreputation.

Rio De Janeiro, Rio De Janeiro, Brazil

Drive brand awareness, generate leads, and support business growth through strategic planning, content creation, channel management, and performance optimization across various digital platforms.• Collaborated with key stakeholders to understand business goals and objectives to conduct market research and competitive analysis to identify opportunities and challenges;• Developed comprehensive digital marketing strategies to build brand awareness and engage target audiences through social media accounts;• Generated regular reports to stakeholders, highlighting campaign performance, key insights, and recommendations for optimization, using data-driven insights to refine strategies and improve overall digital marketing effectiveness.

Rio De Janeiro, Rio De Janeiro, Brazil

Developed and implemented digital marketing strategies to promote the brand leveraging various digital channels and techniques to reach and engage target audiences effectively.• Set campaign objectives, budgets, and target parameters to maximize ROI, executed them across various digital platforms, and monitoring performance to improve key metrics;• Develop and execute social media strategies to strengthen audience relationships

Rio De Janeiro, Rio De Janeiro, Brazil

Drive communication efforts to promote the institute’s interests across various sectors to foster relationships with key stakeholders and advance the organization's strategic goals.• Developed advocacy campaigns to represent the institute's interests in relevant forums and discussions about energy, climate change, infrastructure, and foreign policy;• Cultivated positive relationships with media outlets, journalists, and influencers, drafting press releases, organizing media briefings, and proactively pitching stories to secure favorable coverage for the company;• Drive internal communication efforts to disseminate key messages and facilitate dialogue between leadership and employees;• Oversaw the planning and execution of corporate events, conferences, and promotional activities to engage target audiences and enhance brand visibility;• Created compelling content for digital and traditional channels, coordinating advertising efforts, and analyzing campaign performance to optimize results.

Rio De Janeiro, Rio De Janeiro, Brazil

• Management of digital channels with the use of management tools and monitoring (Trello, Seekr);• Production of content for social networks, website, and intranet according to the profile the company's public;• Research, evaluation, and persona creation as part of the development of the inbound marketing strategy;• Message and content calendar planning for social media• Development of internal communication strategies to increase engagement among employees;• Production of content and campaigns for internal communication using the channels of relationship

Rio De Janeiro, Rio De Janeiro, Brazil

• Development of digital marketing campaigns to boost sales and increase customer engagement with the brand• Collection of consumption, market and competition data for development marketing strategies;• Creation and management of content for website and social networks (Facebook, Instagram and Google Plus);

Rio De Janeiro, Rio De Janeiro, Brazil

• Coordinate arrival and installation of athletes in Vila condominiums• Organize the routine in the areas of governance and condominium administration and supervisethe services provided to athletes;• Respond to athlete requests and provide information about available services, operation of the Village, security procedures, accessibility• Supervise volunteers’ tasks

Vancouver, British Columbia, Canada

IELTS exam preparation

Rio De Janeiro, Rio De Janeiro, Brazil

• Creation of content for banners and informative posters• Social media management and content creation• Research and analysis of material to create specialized content• Editing and layout of the monthly newsletter, using CorelDraw and Photoshop• Administrative Routine

Master Of Business Administration - Mba, Digital Marketing

Control tools to manager brands and products im digital market, using strategies as: Inbound Marketing, Social Media, Email Marketing, SEM.

Master'S Degree, Marketing Research

Bachelor Of Social Communications, Advertising, 10

Develop understanding and skills in a number of areas: visual, written, multimedia and spoken and interpersonal communication.