Who is Rob Mayhew? Overview
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Quick answer
Rob Mayhew is listed as Senior Copywriter at AT&T, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at runkeeper.com and a matched LinkedIn profile for Rob Mayhew.
Rob Mayhew previously worked as Senior Copywriter at Asics Digital and Communications and PR Supervisor at Unifirst Corporation. Rob Mayhew holds Ba English Writing/Communications, English Writing/Communications from University Of Massachusetts Dartmouth.
Company email context
Email format at AT&T
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{first}@runkeeper.com
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Profile bio
About Rob Mayhew
My labels are many: Head of Commercial Copy & Design, copy chameleon, passionate storyteller, unapologetic grammarian, branding baron, mentor, the "get sh*t done guy". My eclectic work and writing history has afforded me a deep toolbox of copywriting means and methods for any task, target or audience.
Listed skills include Marketing Strategy, Strategic Planning, Budgets, Microsoft Office, and 20 others.
Current workplace
Rob Mayhew's current company
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13 roles · 22 years
Rob Mayhew work experience
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Role listed
Senior Copywriter
Current
Oct 2021 - Present
Communications And Pr Supervisor
Nov 2020 - Sep 2021
Senior Conceptual Copywriter
Sep 2019 - Nov 2020
Lead Content And Copy Strategist
- Curate and consolidate web content from 5+ web properties in support of a site refresh
- Determine content strategy and information architecture for said content
- Write supportive copy consistent with existing brand tone and voice characteristics
- Drive brand story through captivating, entertaining, memorable communication strategy
May 2019 - Aug 2019
Head Of Commercial Copy & Design
- Manage, mentor, and inspire a team of nine international copywriters (5) and designers (4)
- Take accountability for conveying brand story across all commercial copy and design end-products
- Be responsible for establishing cross-channel consistency and synergy between copy and design
- Drive the brand story through captivating, memorable communication, copy, and design
Aug 2017 - May 2019
Head Of Commercial Copy
- Relocated to Germany July 2016 to lead the Commercial Copy Team, ensuring consistency and quality of brand tone and voice
- Conceived and created the brand core and all sub-brand book documents
- Provided unique, engaging, benefit-laced copy for all on- and offline customer-facing communication channels
- Lent copy support to all business units, including D2C, B2B, SEO, product, UX/IxD and PR
Jul 2016 - Aug 2017
Head Of North American Content
- Assisted in development of content and content marketing strategies
- Worked closely with Heads of Content of foreign top-level domains, ensuring brand synergy across all brand-supported languages
- Maintained all copywriting duties for the North American market (North America, Canada and Australia)
- Managed the.com,.ca and.com.au content through content management system (CMS)
Nov 2014 - Jul 2016
Copywriter, North America
- Created all customer-facing copy for North American Direct-to-Consumer and Business-to-Business initiatives
- Revitalized the Spreadshirt blog, nurturing it from an unused communication channel to a viable, converting one
- Responsible for giving a localized (American) character and colloquial voice and tone to a largely-German-based copy approach
Sep 2013 - Nov 2014
Copywriter, Corporate Compliance
- Responsible for auditing, writing, editing and updating all corporate policy copy, ensuring compliance to the Safe Quality Food (SQF) laws and guidelines
May 2012 - Aug 2013
Ambassador
- Acted as a liaison between the ball club and fanbase, serving as the face and voice of all things fan service-related
- Responded to fan letters, served as Fan Service operator, organized fan/player events, took part in day-to-day game and ball club activities
- Assisted in various areas of copy including public address announcements and social media posts
2007 - 2012
~5 yrs
Head Of Commercial Copy
Bus Radio
- Created, edited, assigned and maintained all customer-facing copy for two websites
- Managed a team of five writers across various communication channels
- Responsible for content management through CMS
- Worked closely with production manager, ensuring continuity of voice and tone between radio show and website communication
2004 - 2007
~3 yrs
1 education record
Rob Mayhew education
FAQ
Frequently asked questions about Rob Mayhew
Quick answers generated from the profile data available on this page.
What company does Rob Mayhew work for?
Rob Mayhew works for AT&T.
What is Rob Mayhew's role at AT&T?
Rob Mayhew is listed as Senior Copywriter at AT&T.
What is Rob Mayhew's email address?
AeroLeads has found 1 work email signal at @runkeeper.com for Rob Mayhew at AT&T.
Where is Rob Mayhew based?
Rob Mayhew is based in Boston, Massachusetts, United States while working with AT&T.
What companies has Rob Mayhew worked for?
Rob Mayhew has worked for At&T, Samsonite, Asics Digital, Unifirst Corporation, and Moo.
How can I contact Rob Mayhew?
You can use AeroLeads to view verified contact signals for Rob Mayhew at AT&T, including work email, phone, and LinkedIn data when available.
What schools did Rob Mayhew attend?
Rob Mayhew holds Ba English Writing/Communications, English Writing/Communications from University Of Massachusetts Dartmouth.
What skills is Rob Mayhew known for?
Rob Mayhew is listed with skills including Marketing Strategy, Strategic Planning, Budgets, Microsoft Office, Social Media, Forecasting, Management, and Event Planning.
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