Disney’s Hulu Ad Manager - A self-service ad platform for small and medium sized businesses.

Disney’s Hulu Ad Manager - a self-service ad platform for small and medium sized businesses.

Oversee a portfolio of products internal and external facing products including: Global Places (location/POI) and Observation Graph (mobile device) Datasets, Data Enrichment, Engine SDK and proprietary technologies that power Factual's productsDevelop and execute GTM strategies for new product and new feature launches, winning 7-figure deals in new business and consistently retained business from halo customersCreate unique and differentiated product stories. Take complex and technical concepts and turn into clear and concise stories.Perform market analysis - competitive, pricing, market sizing - and collaborate with Product and Sales to prioritize product roadmap based on customer demand and market dynamics Develop vertical based target marketing framework, vertical-specific solution-based content and lead gen program**Factual merged with Foursquare on April 6, 2020**

Fulfilled a life long dream of traveling the world- discovering new cities and countries, immersing my every day in other cultures and experiencing life through the perspective of a traveler.

Data-driven GTM strategies, new product launches, company re-brand, new and differentiated product stories.Cross-functional collaboration and sales enablement that resulted in new business wins and increased revenue.

Develop sales strategy for new client acquisition and retention across advertisers in Auto, Entertainment, CPG, Retail, Travel and Gaming verticals.Utilize proprietary social data to determine effects of advertising on ShareThis' network and ROI. Create and publish social data trend studies for relevant verticals/categories/marketplace studies utilizing proprietary social data and 3rd party data.

Accounts: NBC UniversalManaged digital media team during account transition from Ignited to AORCollaborated with media director in finalization of remaining NBC campaigns under Ignited and provided final analysis on campaign performance and ROI

Clients: Lionsgate Home Entertainment, Sonos, Art's Institute

Clients: Kia, Sonos, Logitech

Develop and create integrated media/communications strategy for the Visa - specifically Signature, Prepaid Card and Prepaid Trade lines of business.Manage client relationships with the media agency and work with 2 creative agencies to create innovative and effective campaigns.Manage and train a team of four as well as educate members of the team in digital media.

Developed media and communications plans for Toyota Motor Sales National including new vehicle launches, Auto upfront partnerships, strategic integrated programs, mobile and social media.Highlights include the Prius and Matrix launch campaigns, Social media partnerships with Digg and Federated media, Hulu Upfront partnership, leading integration of Mobile into all campaigns, and the development and planning of Toyota's first ever partnership with MySpace Music.

Assisted in managing and developing digital media campaigns for Toyota Motor Sales National and the New York State Department of Economic Development for the I Love New York Tourism campaign.Campaigns included new vehicle launches, Auto Upfronts and integrated partnerships.