May Ong Email & Phone Number

Dubai, Ae

United Arab Emirates

JLL (NYSE) is a leading global provider of real estate and investment management services. Appointed to a newly created role to support Project & Development Services (PDS), a business line within JLL with over 600 staff delivering major projects across the Middle East and Africa with a capital value under management of US$30B. Developed and delivered integrated marketing communications strategy for PDS across multiple channels, including localisation and implementation of global campaigns. Collaborated with stakeholders and managed cross-functional teams to ensure consistent messaging across all touchpoints. Key achievements:• Developed and executed a content plan that led to a 580% surge in thought leadership articles, press releases, construction market intelligence reports, client stories and video publication in the first year.• Implemented paid and organic social media strategy that generated almost 3M impressions in the first year.• Initiated media outreach efforts in 2022 that delivered 197 media coverage and subsequent 53% increase in media coverage in 2023, generating over US$1M AVE through cultivated partnerships with key media outlets. • Received first industry awards, winning Project Management Consultant of the Year, Woman in Construction Professional of the Year, and Gender & Ethical Champion of the Year in 2022. In 2023, won Best Project Management Company, Government Project of the Year, and Gender & Ethical Champion of the Year.• Identified, pitched and secured 39 speaking opportunities at industry events in 2022 with a 11% increase the following year. • Conceptualised, planned and managed client appreciation, roundtable events and CSR initiatives, receiving positive feedback from both clients and JLL leadership, contributing to strong brand reputation and fostering client relationships.

United Arab Emirates

blueVisions is an integrated project service and capability development provider headquartered in Australia with operations across the Middle East and Asia Pacific. Accountable for marketing and bidding function for blueVisions and Institute of Management:Key achievements:• Designed, developed, wrote and edited new corporate brochures/capability statements for blueVisions and Institute of Management.• Developed content and social media strategy that increased follower count by 20% within the first five months.

United Arab Emirates

Acorn Strategy is a Marketing and Communications Agency with offices in the UAE, Australia and the United Kingdom. Initially hired to implement the marketing and communications strategy for the Social Science Division at New York University (NYU) Abu Dhabi and setup a sustainable marketing process for inhouse resource. Key achievements:• Optimised social media platforms, increasing audience reach by 27% in three months.• Enhanced website's information architecture to improve navigation and user experience.• Developed internal communications campaign to increase faculty engagement. Subsequently appointed as Marketing Strategist, delivering integrated marketing strategy and client pitch in the hospitality, healthcare, maritime, agriculture, education, real estate and technology industries in the UAE and Australia. This involved in-depth PEST research, client brand and marketing audit, competitive benchmarking, customer segmentation, collaborator selection and establishing an integrated marketing and communications strategy with tactical plan and measurements.

Singapore

Faithful + Gould (F+G) was part of WS Atkins plc (LSE:ATK) which was acquired by SNC-Lavalin Group Inc. (TSX:SNC) in 2018. Managed a team of four direct reports, overseeing marketing and communications functions and bid management activities in Asia Pacific while serving as Vice President of the Atkins and F+G Women's Business Network (WBN) in Singapore.Key achievements:• Worked in collaboration with stakeholders and cross-functional team, led and completed the rebranding and integration of Confluence to F+G in 4 weeks without any adverse business impact.• Established writing, graphics and videography capabilities within the marketing team and adopted a PR platform, which resulted in 40% annual cost savings.• Pitched and secured more than 60 earned media in trade publications as a result of high impact digital and content marketing campaigns. • Implemented internal communication strategy that improved employee engagement by 45% within the first 2 years of business integration, cultivating brand and social media ambassadors.• Secured first awards for F+G in APAC. Won Top Regional Award 2017 at BEI Asia Awards and PMI Singapore's 2017 Project of the Year Award.• Led cross-functional teams in conceptualising, planning and managing annual corporate events at the Singapore Grand Prix hospitality suite, ensuring cost-effectiveness and premium client experience. Meticulous attention to detail and close collaboration with stakeholders was necessary when managing and curating the guest list for the events taking place on Friday, Saturday, and Sunday with 100 attendees each day. • Oversaw the entire bid lifecycle, created compelling content tailored to meet client needs, differentiated from competitors, and ensured brand messaging consistency and best practices were applied. • Secured new contracts including a US$106M project by generating a 500% increase in SQL in the first year with 20% YOY increase through marketing and communications activities.

Singapore

Confluence was a project management SME that WS Atkins plc (LSE:ATK) acquired in October 2013 to integrate into Faithful+Gould. Promoted three times (from assistant to executive to group marketing manager) in 3 years. Managed a direct report and cross-functional team, responsible for building and managing two corporate brands (Confluence and CTBH) through integrated marketing communications strategies and bidding activities. Key achievements:• Led the Confluence brand refresh with new visual identity, reshaping positioning and messaging to revitalize company image and achieve a unified brand voice across all touchpoints. This included developing new brand guideline, website and digital platforms, stationery and marketing collateral. The success of this initiative led to the development of joint-venture company, ConfluenceTBH’s brand identity. • Increased website traffic by 176% in the first month with steady increase in subsequent months through social media and SEO strategies.• Increased content output (press, articles, interviews, advertisements, email etc.) by fivefold over two years while achieving 85% savings on marketing expenditure by building in-house talents.• Cultivated more than 60% brand and social media ambassadors through strategic staff engagement initiatives.• Leveraged LinkedIn as a marketing platform to increase audience reach when the platform was first introduced to the APAC market as a recruitment platform. This resulted in generating more than 10,000 follower count in two years and was recognised by LinkedIn as "Most Engaging Talent Brand in APAC". • Served as the custodian of Carry for Kids: A Confluence Corporate Social Responsibility Initiative.

Singapore

Designphase is a boutique interior design consultancy with approximately 40 employees. Accountable for generating leads through digital marketing and managing bidding process. Key achievements:• Generated US$46K in new accounts within first year.• Raised US$15K from clients and business partners for CSR activities.

Nsw, Australia

• Responsible for processing sales orders with suppliers and freight forwarders

Malaysia

Philip Morris is an international tobacco company (NYSE: PM). Accountable for managing and expanding brand presence within a select sector through POSM and merchandise placements, sponsorship, events and brand ambassadors.Key achievements:• Maintained a 100% product distribution rate and doubled the number of outlets within a year.• Negotiated and converted a competitor's flagship outlet for brand exclusivity.• Penetrated a new market by upskilling brand ambassador teams.• Promoted to coordinator level in just one year.

Penang, Malaysia

● Responsible for consumers sales in Australia and New Zealand