- Spearheaded the successful launch of the first Vuori store in the Southeastern US market- Recruited, hired, and trained a team of 30+ for the new store opening- Achieving and surpassing $6 million in business in the new market, exceeding targets and forecasts- Managing a large team and consistently achieving top KPIs in a startup environment with minimal oversight- Collaborating with peers to develop ground-up strategies for inventory management, performance management, and employee documentation- Implementing a community outreach strategy in the new market, fostering brand resonance and acquiring new customers through grassroots marketing techniques- Creating and implementing performance management tools and a professional development structure for team members

- Successfully drove store growth and positive store comps in a $6 million business, increasing sales by more than $2 million over 2021- Led North America Retail in NPS (guest satisfaction) for Q1 2022, increasing NPS from 79% LTR (likely to recommend) to 93% over Q1 2021- Achieved 85% team satisfaction in Q1 2022 during a transition period, surpassing the retail benchmark of 75% and company average of 81%. Implemented change management strategies and fostered an open-door culture- Orchestrated a series of impactful in-person ambassador onboarding experiences in the Carolinas, collaborating with photographers, caterers, and peer leaders to enhance community building efforts- Developed a community marketing strategy and tools for the region, leading a series of community planning calls- Established vision and stability following prior managerial absence, store underperformance, and lack of team engagement/training. Recruited and hired 7 leadership roles and over 20 sales associates to drive store success.

- Developed and implemented strategies to drive sales, enhance customer retention, and boost employee engagement at two retail stores in the Charlotte/Winston-Salem area- Oversaw and crafted hiring and performance management strategies for the secondary location in Winston-Salem while maintaining leadership responsibilities at the Birkdale location- Ensured consistent brand alignment, customer experience, and operational standards across both retail stores- Leveraged cross-functional collaboration and communication to streamline operations and achieve business objectives across the multi-unit locations

- Successfully drove store growth and positive store comps throughout 2020 despite limited return to operations, achieving positive growth metrics across all key performance indicators for the 2021 fiscal year- Developed and executed a full-cycle strategic hiring plan, including recruitment, interviewing, and implementation of onboarding and training plans for new hires, resulting in doubling the store headcount driven by sales within 6 months- Created and implemented quarterly community and visual merchandising plans for a $1.9 million store, enhancing the overall customer experience and driving sales- Managed internal communication strategy, facilitating weekly virtual team meetings and monthly in-person staff meetings to foster team collaboration and alignment- Led the Carolinas region in Net Promoter scores (Guest Satisfaction Feedback), showcasing a commitment to exceptional customer service and satisfaction- Facilitated a virtual regional ambassador onboarding experience for 19 store ambassadors, ensuring a seamless integration into the brand and community-building efforts

- Designed and implemented a quarterly community strategy and budget for a $10 million store, leading a team of 30 members in executing action plans, including holiday activations and local events- Managed a sales associate team of 30 by implementing new guest conversion tactics, providing coaching and development in a high-volume environment- Organized and executed an experiential event for 80+ Dallas-area male influencers and business owners, introducing over 100 new male guests to the brand through the event- Developed a cross-market North Texas social media strategy for Facebook and Instagram, crafting and editing copy for all Dallas-area lululemon locations, and designing branded social media collateral for in-store and regional community activations- Created cross-market branded marketing collateral for in-store and regional community activations, aligning with brand standards and enhancing the overall customer experience

- Curated brand-driven experiences for local influencers, guests, and business owners, resulting in a 16.7% increase in annual sales growth in 2019- Developed and executed a quarterly community activation strategy and budget plan for a $3.6 million store, leading a team of 20 members in implementing the action plan- Implemented a male focus group strategy targeting key business owners and community members in the Richmond area, introducing them to the brand and boosting men's sales by 6-10% within a year