West of May

West of May is a curated boutique blending timeless style with a strong sense of place - inspired by the misty pines of the Pacific Northwest and the rooted charm of Southern Appalachia. Founded in 2025 in Johnson City, Tennessee, we offer a thoughtful mix of women’s clothing, accessories, and home goods - all selected with care for quality, comfort, and everyday beauty. We do our best to prioritize small-batch makers, ethical sourcing, and brands with a story, bringing together pieces that feel both elevated and easy to wear. At West of May, we believe in dressing for real life: farmers' markets and first dates, mountain mornings and Main Street evenings. Our assortment is grounded in an Americana spirit, with subtle nods to boho, western, and workwear influences - always with a modern eye and a local heart. We launched with pop-ups and e-commerce in summer 2025 and will open our first brick-and-mortar shop in downtown Johnson City in fall 2025. West of May is more than a shop - it's a small business rooted in community connection, storytelling, and regional pride. Whether you're from here or just passing through, we're glad you found us. Follow us to stay up to date on new arrivals, local events, and our upcoming grand opening.