With over a decade of immersion in the dynamic realm of consumer research, I bring a multifaceted perspective that encompasses vendor, client, agency, and media angles. My journey has been fueled by a relentless curiosity about deciphering consumer behaviors and preferences, weaving intricate narratives grounded in data-driven insights. From crafting compelling stories that resonate across diverse media platforms to leveraging my comprehensive understanding of the industry, I thrive on illuminating the intersection of data and human behavior. I love to blend the art of storytelling with the precision of consumer research.
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Principal - InsightsAt&TPlano, Tx, Us -
Principal - InsightsAt&T Jul 2024 - Present -
Sr Manager Consumer Insights (Retailmenot)Ziff Davis Shopping Apr 2023 - Jul 2024Lead cutting-edge research initiatives to unveil consumer insights and drive strategic decision-making. Craft research methodologies, and foster collaboration with the executive leadership team to make data-driven decisions to achieve company initiatives. Fluent in both the language of data and the art of storytelling, with a passion for leveraging market dynamics to fuel brand evolution and innovation. -
Consumer Insights Manager (Retailmenot)Ziff Media Group Jul 2021 - Apr 2024Pioneer the establishment of a marketing research division aimed at bolstering the efforts of the Marketing and Brand teams. This entailed crafting a strategic roadmap aligned with overarching company objectives, forging strategic alliances with top-tier research vendors, selecting cutting-edge research platform tools, and harnessing the power of data-driven strategies to foster seamless collaboration across all business units.
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Senior Market Research Analyst (Toyota)Saatchi & Saatchi (We Are Saatchi) Aug 2015 - Jul 2021Led and managed ad-hoc advertising research studies (quantitative and qualitative) for the Toyota automotive brand. By harnessing consumer insights as the guiding beacon, propelled strategic business objectives forward, ensuring our campaigns resonated deeply with our audience and drove impactful results. -
Research Project SpecialistJcpenney Feb 2014 - Aug 2015Led and executed a multitude of ad-hoc research studies spanning various departments at JCPenney, culminating in actionable insights that served as catalysts for strategic decision-making processes. -
Project DirectorDecision Analyst, Inc. Dec 2012 - Feb 2014Supplier research management of diverse research studies, spanning across a spectrum of industries. -
Client Service AssistantDecision Analyst, Inc. Dec 2011 - Dec 2012
Mayra Gutiérrez Education Details
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Fashion Merchandising -
Advertising -
Spanish
Frequently Asked Questions about Mayra Gutiérrez
What company does Mayra Gutiérrez work for?
Mayra Gutiérrez works for At&t
What is Mayra Gutiérrez's role at the current company?
Mayra Gutiérrez's current role is Principal - Insights.
What schools did Mayra Gutiérrez attend?
Mayra Gutiérrez attended University Of North Texas, The University Of Texas At Arlington, Tecnológico De Monterrey.
Who are Mayra Gutiérrez's colleagues?
Mayra Gutiérrez's colleagues are Lauren Broadland, Hunter (Attsi), Robert Shannon, Robin Ingram, Roberta Gonzalez, Michael Pruitt, Carey Carey Price.
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Mayra Gutierrez
Business Intelligence Reporting | Data Analyst | Financial Services IndustryGrand Prairie, Tx -
Mayra Gutierrez
Greater Minneapolis-St. Paul Area2kemps.com, kemps.com
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