Responsible for shaping Deli's product portfolio strategy across Latin America, aiming to establish strong brand positioning in stationery, school supplies, office equipment and furniture, tools, and related segments. Tasked with developing new products and promotional packaging tailored to Latin American consumer needs. In charge of designing pricing strategies for key product categories.

Responsible for the development, management, and launch of stationery and office products, particularly within the Writing category, marketed across 17 subsidiary companies (Europe, LATAM, and the Middle East). Oversight of more than 800 SKUs comprising the global assortment of Pelikan & Herlitz brands. Generation of communication and marketing strategies, materials, and tools implemented by local marketing teams. Continuous analysis of product portfolios to maintain profitability and robustness. Definition of strategies for new product development (pipeline) and concepts for the next 4 years based on market research and trends.

Development, management, and launch of stationery and office products, specifically within the categories of writing accessories, drawing instruments, and scissors, marketed across 17 subsidiary companies (Europe, LATAM, and the Middle East). Responsible for more than 500 SKUs comprising the global assortment of Pelikan & Herlitz brands. Generation of communication and marketing strategies, materials, and tools implemented by local marketing teams. Analysis of product portfolio to maintain category profitability.

Responsible for the development, management, and launch of Pelikan Mexico's Ecommerce platform: Pelikanshop.mx. Over a 6-month period, led the planning, organization, and implementation of this online store, surpassing the sales target by 113% in the first month of operation. Also responsible for product portfolio selection and website positioning, using SEO and SEM strategies.

Responsible for formulating strategies and communication/marketing plans for various companies across different industries, including Parkimovil and Beetmann in Mexico. Also, in charge of the implementation and integration of communication processes, both internal and external, and marketing strategies.

Brand manager for the NESCAFÉ® Dolce Gusto brand and responsible for executing new foreign currency projects. Launched new coffee capsule varieties as well as a portfolio of imported products, including NESCAFÉ® Classic, Condensed Sweetened Milk, and COFFEE MATE® through a USD sales model, generating over USD 180,000 in sales for the company. Developed and executed commercial strategies to include Nestle's product portfolio on major local eRetailers.

Brand manager for the NESCAFÉ® Dolce Gusto brand and in charge of commercial strategies for Ecommerce. Doubled the sales of the NESCAFÉ® Dolce Gusto product portfolio through marketing and trade marketing activities, along with sales strategies focused on opening strategic channels (leading online stores regionally and locally, drugstores and convenience stores).

Responsible for planning and developing written and audiovisual content for the corporate newsletter: Nestlé Al Día, distributed to over 3,000 employees. Led and collected eContent for the entire Nestle Venezuela product portfolio (over 150 SKUs), ensuring alignment and compliance with global guidelines for inclusion in online stores (Pure Players and Click & Mortars). Coordinated and managed commercial and digital communication and public relations for the NESCAFÉ® Dolce Gusto brand.