Mazen Mroueh Email & Phone Number

Dubai, Ae

London, England, Gb

London, Gb

Milan, Lombardy, It

Adelaide, South Australia, Au

Adelaide, South Australia, Au

London, London, Gb

Ashburn, Virginia, Us

Rawtenstall, Rossendale, Gb

https://globalbusinesstechawards.com/judges/

Utrecht, Utrecht, Nl

Co-founded Digicrowns with top expertise and helped build the startup from the ground up.Digicrowns has been growing over the last period focusing on Ecom business in the UAE, GULF region & Europe. Our mission is to partner with startups around the globe.Services:- WEB 3.0/M2earn/P2earn Advisor- Accelerate digital transformation - Programmatic media- CDP/DMP implementation - 1st party data strategy and monetization - Digital branding- Media strategy, content strategy, and implementation - Social organic and performance media- Media efficiency and effectiveness- Media consultancy- Media Agency Pitchinghttps://digicrowns.com/

Ha Noi, Vn

-Report to the CMO and act as an advisor for the whole Central Marketing and broader team (Brand, CX, Research, branding and Digital).-Lead Integrated Marketing Communication for the bank, including corporate, retail banking, business banking, products, and direct operations.-Manage the selection and overall relationship with agencies, including creative agencies, social agencies, digital/media agencies, research agencies, and event agencies.-Build a bank-wide measurement plan to track the effectiveness of marketing campaigns.-Build a media playbook, way of working, processes, guidelines, and governance for integrated marketing communication.-Lead partner relationships with Google and Facebook, including the Joint Business Plan (JBP).-Represent the CMO and Central Marketing in marketing strategies initiatives and the whole transformation program.-Develop a framework to evaluate the effectiveness of marketing campaigns to optimize marketing investment costs, including financial and non-financial indicators.-Centrally manage marketing expenses for the whole product line, increasing the coverage, the level of transparency, and optimizing investments to manage the total Marketing Cost/TOI index.

Phường 17, Ho Chi Minh City, Vn

Rome, Latium, It

https://gamsplatform.com/

Chuo-Ku, Hyogo, Jp

Mumbai, Mumbai, In

Borzo is a global crowdsourcing platform, that enables fast and flexible intra-city delivery service for businesses and individuals. We operate in 10 countries and enable customers to deliver goods of any weight and size via any route and ground transport.Responsibilities:- Leading a team of highly skilled and expert Marketers and specialists - Markets: Mexico, Brazil, India, Russia, Turkey, Malaysia, Vietnam, Philippines, Indonesia and Korea- Building the in housing team across Paid media, Search, Social, SEO, Programmatic, CRM, Martech and Affiliate

Abu Dhabi , Ae

Oo

Being part of Insider Advisory Board as a Strategic Advisor- Took part in uplift 2020 Event ( helped in organizing 1st part data/cookieless era panel) and took part in the panel discussion- Working with Insider's team on the certification program

London, London, Gb

London, London, Gb

Amersfoort, Nl

My responsibilities focus on data driven decision making, building strategies, leadership, digital transformation, building capabilities and change management. Focus areas are Global media and Digital media, Website, CRM, Technology, innovation and Community management• Leading Global Media for Specialized Nutrition (Hong Kong, Vietnam, Singapore, Malaysia, Indonesia)• Building SN Media and MarTech strategy across all platforms linked to the Business KPIs• Leading a team of top expertise across Media, Digital Media, CRM, Website, SEO, Community management.• Leading media & Martech innovation for SN• Working with Medical marketing, brand team and ecommerce on common projects• Working on the reset plan for Vietnam and Indonesia• Run the media pitch for Hong Kong, Saudi, Singapore, Vietnam, Indonesia, and Malaysia• Focusing on ACE KPIs, ROI, Business KPIS, MBR and showing Media effectiveness• Generating X million of euro in media value and efficiency every year• Decreasing tech cost by 20% YOY• Focus on marketing cloud, marketing automation, building 1st party data and supporting track easy project and implementing a CDP.

Amersfoort, Nl

Responsible of Global digital media, programmatic, technology and innovationMy responsibilities are to bring 100% transparency, increase media efficiency, media effectiveness and decrease non-working media by using technology, processes, way of working, partnership with vendors and agencies, and of course build local capabilities.• Building Media and Data strategies (including a big focus on 1st and 2nd party data)• Leading Global Digital Media for Friesland Campina across all Businesses, brands, and markets (45+ brand and 25+ markets)• Working on Consumer Diary, baby formula milk, ingredients and food services businesses, supporting the businesses and markets to achieve their targets • Building RFC Technology eco system and leading the relationship & JBP with Google, FB & Tiktok Globally• Leading all partners relationship, contract negotiation partnering with procurement, legal and data experts• Leading Global media agencies relationship and Global media pitches• Leading digital media capabilities building• Leading Global Tech eco system for all Business units• Launching Datorama Dashboard Globally (20+ markets)• Building a community of Digital experts across channels and level, engaged on daily basis via a group• Leading Brand safety, ad fraud and viewability project Globally, and partnering with MOAT

Amersfoort, Nl

• Leading and taking part in consultancy pitches for Friesland Campina. • Taking part in the global digital transformation programs at Friesland Campina as a precision marketing leader (markets till today : Vietnam, Malaysia, Indonesia, China)• Leading Friesland Campina global Digital media pitch in 2016.• Leading Friesland Campina Digital Media Pitch in 2018 for HK, Vietnam, Greece, Middle east, NL.• Working on daily basis with other team members (across 22 markets) to build digital strategies across all different channels (social, Search, SEO, programmatic ( video, mobile and desktop) )and lock the best deals between Friesland Campina and vendors, technology partners, publishers and data providers.• Leading DMP implementation projects in Vietnam , Hong Kong, China and Netherlands alongside market experts and colleagues.• Leading the precision marketing charter for FC in 22 markets with a team of experts, consultants and Colleagues.• Leading all technology vendors relationship and contract. (Including implementation, Processes, guidelines.)• Responsible of the joint business partnership with Google and Facebook. Achieving more than 8 JBP per year with Google and one with FB• Implementing the latest brand safety tools in the programmatic landscape ( whiteops, IAS).• Implementing MOAT in 19 markets with full training to all markets and picking the right KPIs.• Supporting the local markets to increase market share and reach all Business KPIs• Building a team of experts in the Central Hub which they will become the future leaders. • Currently managing a team of 3 experts across Media, Data, technology, analytics, innovation, DMP, GAP, brand safety and Ad fraud.• Increasing my digital knowledge and expertise within Friesland Campina on daily basis by being introduced to processes, brands, categories, and markets.

Dubai, Dubai, Ae

Dubai, Dubai, Ae

Our mission in this committee is to establish, publish and maintain a set of best practices and guidelines which are endorsed by the IAB GCC to highlight and encourage good practice in, amongst others: * Measurement * Attribution * Brand Safety * Privacy.

Amsterdam, North Holland, Nl

The objective of the Programmatic taskforce is to make the programmatic eco-system more mature and wider. The future of media, marketing and advertising is data driven and programmatic is the catalyst. As a task force, we develop activities to connect, inspire and innovate. We stimulate market growth and promote transparency. We guarantee this by establishing multiple deliverables every year.

Brussels, Be

Member of The Global Alliance for Responsible Media (GARM) The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone is, especially children, better protected online. Alliance members acknowledge their collective power to significantly improve the health of the media ecosystem.

Central Business District, Sg

Central Business District, Sg

- Lead a session on Brand safety/transparency ( wrote a social post)

New York, Us

Chicago, Illinois, Us

Vivaki Nerve Center - Audience On Demand Activation ExecutiveAudience on Demand is Vivaki’s next generation media buying strategy that exists at the intersection of media, data, and technology. We deliver the ability to buy only the consumers you want, exactly when you want them, and at the right price.- Leading the programmatic operation department for AOD MENA based in Dubai, serving all Publicis Agencies and clients.- Leading a team of 5 traders- Build relations with Local and Global Publishers in order to create PMPs- Work closely with the buying team to align on all commitments.- Build Programmatic strategies and solutions for Publicis group clients- Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).- Oversee daily campaign maintenance including questions regarding tracking and status of various campaigns, also managing the account executive support- Oversee trafficking of campaign tags into ad exchange environments- Troubleshoot issues on all pre-production and live campaigns- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicableClients Served:- Etihad, Flydubai, Mondelez, Mars, STC, Viva, du, Samsung, Redbull, Richemont, Adidas, MAF, Bupa, BMW, Nestle, GM dealers....

Chicago, Illinois, Us

Vivaki Nerve Center - Audience On Demand Activation ExecutiveAudience on Demand is Vivaki’s next generation media buying strategy that exists at the intersection of media, data, and technology. We deliver the ability to buy only the consumers you want, exactly when you want them, and at the right price.- Leading a team of 3 traders- Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).- Oversee daily campaign maintenance including questions regarding tracking and status of various campaigns, also managing the account executive support- Oversee trafficking of campaign tags into ad exchange environments- Troubleshoot issues on all pre-production and live campaigns- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Chicago, Illinois, Us

Vivaki Nerve Center - Audience On Demand Activation ExecutiveAudience on Demand is Vivaki’s next generation media buying strategy that exists at the intersection of media, data, and technology. We deliver the ability to buy only the consumers you want, exactly when you want them, and at the right price.  Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).• Handle daily campaign maintenance including questions regarding tracking and status of various campaigns• Trafficking of campaign tags into ad exchange environments• Troubleshoot issues on all pre-production and live campaigns• Provide monthly auditing reports to Agency partners & actualise bill/pay systems when applicable• Full reporting responsibility and data analytics

Chicago, Illinois, Us

Starcom Dubai-Beirut- Manage BlackBerry RIM SEM activity in Saudi, UAE, Kuwait, Qatar , Nigeria & South Africa- Responsible for PPC Campaigns coordination and performance across above Markets.- Work on developing and optimizing search Strategies- Optimize campaigns against CPA Targets ( Engagement, Device Purchase, Partner Referrals) - Provide accurate and timely weekly and monthly reporting, analysis and planning.- Present a biweekly showcase/presentation to EMEA Team detailing an optimization strategy & highlighting Insights- Plan search campaigns to support all Offline Activities ( OOH,TV, Magazines & Brand Partnerships)Achievements:- Over achieved Monthly targets by more than 50%- Decreased Cost Per Partner Referrals from $20 to $2.42- Increased Media Spend by 43% from FY12 to FY13- Leads or part of teams handling several industry leading brands, namely: GM, BMW, Blackberry, Red Bull, STC, P&G Brands (Gucci, Head and Shoulders,…).

Chicago, Il, Us

- Leading Richemont SEM Activity in the region & India which includes many brands ( Cartier, Jaeger-LeCoultre, Montblanc, Vacheron, Panerai, Van Cleef & Arpels, IWC, ALS,Dunhil , Roger Dubuis)- Responsible of all BlackBerry RIM SEM activity in Saudi, UAE, Kuwait, Qatar , Nigeria & South Africa.Work on developing and optimizing search Strategies against CPA Targets ( Engagement, Device Purchase, Partner Referrals) - Leading Emirates NBD & Emirates Islamic Bank, MAF, Mojeh, Al Zahia search activities in MENA- Leading a team of a Senior Search Executive E modules Completed: First Time manager - Challenges |90%

Chicago, Il, Us

- Leading Richemont SEM Activity in the region & India which includes many brands ( Cartier, Jaeger-LeCoultre, Montblanc, Vacheron, Panerai, Van Cleef & Arpels, IWC)- Responsible of all BlackBerry RIM SEM activity in Saudi, UAE, Kuwait, Qatar , Nigeria & South Africa.Work on developing and optimizing search Strategies against CPA Targets ( Engagement, Device Purchase, Partner Referrals) - Provide accurate and timely weekly and monthly reporting, analysis and planning.- Present a biweekly showcase/presentation to EMEA Team detailing an optimization strategy & highlighting Insights

Chicago, Il, Us

-Restructured the SEM team for a key MNC client in APAC Region ( Thailand, Philippines, Australia, India, Singapore, Indonesia, Hong Kong, China, Taiwan, and Malaysia)-Worked with each team member's individual needs to improve efficiency-Taught the team how to optimize the SEM accounts by market across the region-Reallocated workload based on experience and opportunities for each team member-Led the team in using Facebook Custom Audiences for the first time-Explained to the team how best to work with the network.-Trained the team in key internal tools.-Made sure that they are all Google Certified in Search & Display.Achievements:Improve & increase performance in all the markets.I was able to set a high bar for all the team leads in terms of:- Thoroughness in my approach to work- Ability to so quickly immerse into a new market (& the nuance of the team capabilities & inter-dynamics)- Forge a strong bond with the team And strong work ethics.

Beirut, Lb

Round Rock, Texas, Us

Executive Education: Strategic Negotiations, Online Certificate In Negotiation (Ocn), Business, Management, Marketing, And Related Support Services

Executive Education: Negotiation Fundamentals, Online Certificate In Negotiation (Ocn), Business, Management, Marketing, And Related Support Services

Executive Education: Transforming Your Business With Ai Program, Digital Transformation & Innovation

Executive Education: Leading In A Transforming World - Innovation, Digital Transformation & Innovation

Executive Education: Design Thinking & Creativity For Business Program, Digital Transformation & Innovation

Executive Education:, Global Marketing Course, Global Mastermind, Executive Course, Technology Expert Course

Executive Education: Strategy In The Age Of Digital Disruption Program, Digital Transformation & Innovation

Executive Education: Leading Organizations In Disruptive Times Program, Digital Transformation & Innovation

Master’S Degree, Postgraduate Diploma In Digital Marketing

Master’S Degree, Postgraduate Diploma In Digital Marketing

Pmp, Project Management Professional

Marketing

Master Course, Search Engine Optimization

Bs, Mis

Education record

Education record