Mazen Mroueh Email and Phone Number
Dubai, AE
Mazen Mroueh's Location
Dubai, United Arab Emirates, United Arab Emirates
Mazen Mroueh's Contact Details
Mazen Mroueh work email
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Mazen Mroueh personal email
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Mazen Mroueh phone numbers
About Mazen Mroueh
I am a digital marketing professional with over 15 years of experience in leading and delivering integrated media and digital transformation strategies across various industries, such as e-commerce, banking, nutrition, Telecom, Airline, luxury, automotive and health & lifestyle in over 50 countries. I have a strong track record of driving media excellence and innovation, leveraging programmatic media, CDP/DMP implementation, 1st party data strategy, digital branding, and media consultancy to achieve business goals and customer satisfaction.Currently, I am the head of performance product and operations at Publicis Groupe Middle East. Previously I was based in Vietnam and taking the role of Advisor/Director of Integrated Marketing, Measurement and Digital Transformation at Techcombank, one of the leading banks in Vietnam. I report to the CMO and act as an advisor for the whole Central Marketing and broader team, covering brand, CX, research, branding, and digital. I also head the Integrated Media Management for the bank, managing the selection and overall relationship with agencies, building the bank-wide measurement plan, media playbook, way of working, processes, guidelines, and governance, and leading partner relationships with Google and Facebook. I am also an INSEAD Executive Education alumni, having completed several programs in digital transformation and innovation, strategy, and design thinking. Also finished hundreds of industry certifications. I am passionate about learning, teaching, and sharing my knowledge and expertise with others, as evidenced by my roles as a lecturer, advisor, and board member for various institutions and events.I was nominated as one of the top 10 most engaged marketer in UAE for 2015 by Linkedin. Future 50, Top 50 global marketer list by the Drum in 2020A Bronze Award in the Festival of Media Mena 2016 For Richemont MENA and Gold for SamsungSports Achievements, which show a pure passion and dedication to what i do.I am a co founder of Omni Athletes, and we have raised around $300k so far from different events to support different causes and Charities.- Guinness World Record holder for the most siblings to Finish a marathon on each continent - North Pole Marathon Achieved, so we became the first Lebanese team to be part of the Grand Slam Club- Mount Kilimanjaro Conquered.- Everest Base Camp - Everest Marathon - South Pole Marathon- 255 km self supported multi stage ultra marathon in the Amazon jungle - Ran 97 marathons and 116 half marathons and 11 Ultras
Mazen Mroueh's Current Company Details
Publicis Media
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Head of Performance Product and Operations and Retail Media
Dubai, AE
- Website:
- publicisgroupe.com
- Employees:
- 11155
Mazen Mroueh Work Experience Details
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Head Of Performance Product And Operations And Retail MediaPublicis MediaDubai, Ae
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Head Of Performance Product & Operations - Middle EastPublicis Media Oct 2023 - PresentLondon, England, Gb
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Mediaspace Global Changemakers Awards JudgeMediaspace.Global Oct 2024 - PresentLondon, Gb -
Lecturer In Marketing - Adjunct ProfessorMip Politecnico Di Milano Mar 2022 - PresentMilan, Lombardy, It -
Global Ambassador - Stepn | Web 3.0Stepn By Find Satoshi Lab Dec 2022 - PresentAdelaide, South Australia, Au -
Stepn Web 3.0 Ambassador - Nft & Web 3.0 Health & Lifestyle AppStepn By Find Satoshi Lab Apr 2022 - Dec 2022Adelaide, South Australia, Au
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Advisory Board Member - Programmatic Pioneers Summit London 2023-2024Programmatic Pioneers Summit Aug 2022 - Jun 2024London, London, Gb -
Advisory Board MemberBrand Safety Institute Feb 2021 - Jun 2024Ashburn, Virginia, Us -
Awards Judge - Global Business Tech Awards 2024Don'T Panic Events Feb 2024 - Apr 2024Rawtenstall, Rossendale, Gbhttps://globalbusinesstechawards.com/judges/ -
Advisor, Head Of Digital - Partnerships & Web 3.0Digicrowns Mar 2018 - Nov 2023Utrecht, Utrecht, NlCo-founded Digicrowns with top expertise and helped build the startup from the ground up.Digicrowns has been growing over the last period focusing on Ecom business in the UAE, GULF region & Europe. Our mission is to partner with startups around the globe.Services:- WEB 3.0/M2earn/P2earn Advisor- Accelerate digital transformation - Programmatic media- CDP/DMP implementation - 1st party data strategy and monetization - Digital branding- Media strategy, content strategy, and implementation - Social organic and performance media- Media efficiency and effectiveness- Media consultancy- Media Agency Pitchinghttps://digicrowns.com/ -
Advisor/Director - Integrated Marketing, Measurement And Digital TransformationTechcombank (Tcb) Aug 2022 - Sep 2023Ha Noi, Vn-Report to the CMO and act as an advisor for the whole Central Marketing and broader team (Brand, CX, Research, branding and Digital).-Lead Integrated Marketing Communication for the bank, including corporate, retail banking, business banking, products, and direct operations.-Manage the selection and overall relationship with agencies, including creative agencies, social agencies, digital/media agencies, research agencies, and event agencies.-Build a bank-wide measurement plan to track the effectiveness of marketing campaigns.-Build a media playbook, way of working, processes, guidelines, and governance for integrated marketing communication.-Lead partner relationships with Google and Facebook, including the Joint Business Plan (JBP).-Represent the CMO and Central Marketing in marketing strategies initiatives and the whole transformation program.-Develop a framework to evaluate the effectiveness of marketing campaigns to optimize marketing investment costs, including financial and non-financial indicators.-Centrally manage marketing expenses for the whole product line, increasing the coverage, the level of transparency, and optimizing investments to manage the total Marketing Cost/TOI index. -
Member - Mma VietnamMma Vietnam Oct 2022 - Mar 2023Phường 17, Ho Chi Minh City, Vn -
Lecturer & AdvisorGams Platform Jan 2022 - Jan 2023Rome, Latium, Ithttps://gamsplatform.com/ -
Asics Front Runner - Ambassador - NetherlandsAsics Corporation Feb 2018 - Jan 2023Chuo-Ku, Hyogo, Jp -
Director/Global Head Of Performance MarketingBorzo Feb 2022 - Aug 2022Mumbai, Mumbai, InBorzo is a global crowdsourcing platform, that enables fast and flexible intra-city delivery service for businesses and individuals. We operate in 10 countries and enable customers to deliver goods of any weight and size via any route and ground transport.Responsibilities:- Leading a team of highly skilled and expert Marketers and specialists - Markets: Mexico, Brazil, India, Russia, Turkey, Malaysia, Vietnam, Philippines, Indonesia and Korea- Building the in housing team across Paid media, Search, Social, SEO, Programmatic, CRM, Martech and Affiliate -
Programmatic & Cdp ConsultantAnghami Aug 2021 - Aug 2022Abu Dhabi , Ae -
Strategic AdvisorInsider. Oct 2020 - Jul 2022OoBeing part of Insider Advisory Board as a Strategic Advisor- Took part in uplift 2020 Event ( helped in organizing 1st part data/cookieless era panel) and took part in the panel discussion- Working with Insider's team on the certification program -
Advisory Board Member - London 2022Programmatic Pioneers Summit Jun 2021 - Jun 2022London, London, Gb
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Advisory Board Member - Apac/Singapore 2021Programmatic Pioneers Summit Jun 2021 - Nov 2021London, London, Gb
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Head Of Global Digital Factory - Specialized Nutrition/Ift - SingaporeFrieslandcampina Jul 2020 - Nov 2021Amersfoort, NlMy responsibilities focus on data driven decision making, building strategies, leadership, digital transformation, building capabilities and change management. Focus areas are Global media and Digital media, Website, CRM, Technology, innovation and Community management• Leading Global Media for Specialized Nutrition (Hong Kong, Vietnam, Singapore, Malaysia, Indonesia)• Building SN Media and MarTech strategy across all platforms linked to the Business KPIs• Leading a team of top expertise across Media, Digital Media, CRM, Website, SEO, Community management.• Leading media & Martech innovation for SN• Working with Medical marketing, brand team and ecommerce on common projects• Working on the reset plan for Vietnam and Indonesia• Run the media pitch for Hong Kong, Saudi, Singapore, Vietnam, Indonesia, and Malaysia• Focusing on ACE KPIs, ROI, Business KPIS, MBR and showing Media effectiveness• Generating X million of euro in media value and efficiency every year• Decreasing tech cost by 20% YOY• Focus on marketing cloud, marketing automation, building 1st party data and supporting track easy project and implementing a CDP. -
Global Head Of Digital Media & Martech Cd/Sn - Netherlands/SingaporeFrieslandcampina Apr 2019 - Nov 2021Amersfoort, NlResponsible of Global digital media, programmatic, technology and innovationMy responsibilities are to bring 100% transparency, increase media efficiency, media effectiveness and decrease non-working media by using technology, processes, way of working, partnership with vendors and agencies, and of course build local capabilities.• Building Media and Data strategies (including a big focus on 1st and 2nd party data)• Leading Global Digital Media for Friesland Campina across all Businesses, brands, and markets (45+ brand and 25+ markets)• Working on Consumer Diary, baby formula milk, ingredients and food services businesses, supporting the businesses and markets to achieve their targets • Building RFC Technology eco system and leading the relationship & JBP with Google, FB & Tiktok Globally• Leading all partners relationship, contract negotiation partnering with procurement, legal and data experts• Leading Global media agencies relationship and Global media pitches• Leading digital media capabilities building• Leading Global Tech eco system for all Business units• Launching Datorama Dashboard Globally (20+ markets)• Building a community of Digital experts across channels and level, engaged on daily basis via a group• Leading Brand safety, ad fraud and viewability project Globally, and partnering with MOAT
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Global Digital Performance & Programmatic ManagerFrieslandcampina Mar 2016 - Apr 2019Amersfoort, Nl• Leading and taking part in consultancy pitches for Friesland Campina. • Taking part in the global digital transformation programs at Friesland Campina as a precision marketing leader (markets till today : Vietnam, Malaysia, Indonesia, China)• Leading Friesland Campina global Digital media pitch in 2016.• Leading Friesland Campina Digital Media Pitch in 2018 for HK, Vietnam, Greece, Middle east, NL.• Working on daily basis with other team members (across 22 markets) to build digital strategies across all different channels (social, Search, SEO, programmatic ( video, mobile and desktop) )and lock the best deals between Friesland Campina and vendors, technology partners, publishers and data providers.• Leading DMP implementation projects in Vietnam , Hong Kong, China and Netherlands alongside market experts and colleagues.• Leading the precision marketing charter for FC in 22 markets with a team of experts, consultants and Colleagues.• Leading all technology vendors relationship and contract. (Including implementation, Processes, guidelines.)• Responsible of the joint business partnership with Google and Facebook. Achieving more than 8 JBP per year with Google and one with FB• Implementing the latest brand safety tools in the programmatic landscape ( whiteops, IAS).• Implementing MOAT in 19 markets with full training to all markets and picking the right KPIs.• Supporting the local markets to increase market share and reach all Business KPIs• Building a team of experts in the Central Hub which they will become the future leaders. • Currently managing a team of 3 experts across Media, Data, technology, analytics, innovation, DMP, GAP, brand safety and Ad fraud.• Increasing my digital knowledge and expertise within Friesland Campina on daily basis by being introduced to processes, brands, categories, and markets.
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Member, Iab Gcc Learning And Development CommitteeIab Gcc Feb 2021 - Oct 2021Dubai, Dubai, Ae -
Member, Standards & Guidelines CommitteeIab Gcc Jan 2021 - Jul 2021Dubai, Dubai, AeOur mission in this committee is to establish, publish and maintain a set of best practices and guidelines which are endorsed by the IAB GCC to highlight and encourage good practice in, amongst others: * Measurement * Attribution * Brand Safety * Privacy.
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Core Member Iab Programmatic TaskforceVia Nederland Dec 2019 - Oct 2021Amsterdam, North Holland, NlThe objective of the Programmatic taskforce is to make the programmatic eco-system more mature and wider. The future of media, marketing and advertising is data driven and programmatic is the catalyst. As a task force, we develop activities to connect, inspire and innovate. We stimulate market growth and promote transparency. We guarantee this by establishing multiple deliverables every year. -
Core MemberWfa Mar 2017 - Oct 2021Brussels, BeMember of The Global Alliance for Responsible Media (GARM) The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone is, especially children, better protected online. Alliance members acknowledge their collective power to significantly improve the health of the media ecosystem. -
Member, Programmatic CouncilIab Southeast Asia And India Mar 2021 - Sep 2021Central Business District, Sg -
Member, Programmatic CommitteeIab Southeast Asia And India Aug 2020 - Mar 2021Central Business District, Sg- Lead a session on Brand safety/transparency ( wrote a social post)
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Rearc Task ForceIab Tech Lab Oct 2020 - Sep 2021New York, Us -
Senior Aod Activation ManagerVivaki Sep 2015 - Mar 2016Chicago, Illinois, UsVivaki Nerve Center - Audience On Demand Activation ExecutiveAudience on Demand is Vivaki’s next generation media buying strategy that exists at the intersection of media, data, and technology. We deliver the ability to buy only the consumers you want, exactly when you want them, and at the right price.- Leading the programmatic operation department for AOD MENA based in Dubai, serving all Publicis Agencies and clients.- Leading a team of 5 traders- Build relations with Local and Global Publishers in order to create PMPs- Work closely with the buying team to align on all commitments.- Build Programmatic strategies and solutions for Publicis group clients- Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).- Oversee daily campaign maintenance including questions regarding tracking and status of various campaigns, also managing the account executive support- Oversee trafficking of campaign tags into ad exchange environments- Troubleshoot issues on all pre-production and live campaigns- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicableClients Served:- Etihad, Flydubai, Mondelez, Mars, STC, Viva, du, Samsung, Redbull, Richemont, Adidas, MAF, Bupa, BMW, Nestle, GM dealers.... -
Aod Activation ManagerVivaki Dec 2013 - Sep 2015Chicago, Illinois, UsVivaki Nerve Center - Audience On Demand Activation ExecutiveAudience on Demand is Vivaki’s next generation media buying strategy that exists at the intersection of media, data, and technology. We deliver the ability to buy only the consumers you want, exactly when you want them, and at the right price.- Leading a team of 3 traders- Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).- Oversee daily campaign maintenance including questions regarding tracking and status of various campaigns, also managing the account executive support- Oversee trafficking of campaign tags into ad exchange environments- Troubleshoot issues on all pre-production and live campaigns- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
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Senior Activation Executive Programmatic - AodVivaki Mar 2013 - Nov 2013Chicago, Illinois, UsVivaki Nerve Center - Audience On Demand Activation ExecutiveAudience on Demand is Vivaki’s next generation media buying strategy that exists at the intersection of media, data, and technology. We deliver the ability to buy only the consumers you want, exactly when you want them, and at the right price. Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).• Handle daily campaign maintenance including questions regarding tracking and status of various campaigns• Trafficking of campaign tags into ad exchange environments• Troubleshoot issues on all pre-production and live campaigns• Provide monthly auditing reports to Agency partners & actualise bill/pay systems when applicable• Full reporting responsibility and data analytics
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Search Analyst , Search & Performance MarketingVivaki Feb 2011 - Mar 2013Chicago, Illinois, UsStarcom Dubai-Beirut- Manage BlackBerry RIM SEM activity in Saudi, UAE, Kuwait, Qatar , Nigeria & South Africa- Responsible for PPC Campaigns coordination and performance across above Markets.- Work on developing and optimizing search Strategies- Optimize campaigns against CPA Targets ( Engagement, Device Purchase, Partner Referrals) - Provide accurate and timely weekly and monthly reporting, analysis and planning.- Present a biweekly showcase/presentation to EMEA Team detailing an optimization strategy & highlighting Insights- Plan search campaigns to support all Offline Activities ( OOH,TV, Magazines & Brand Partnerships)Achievements:- Over achieved Monthly targets by more than 50%- Decreased Cost Per Partner Referrals from $20 to $2.42- Increased Media Spend by 43% from FY12 to FY13- Leads or part of teams handling several industry leading brands, namely: GM, BMW, Blackberry, Red Bull, STC, P&G Brands (Gucci, Head and Shoulders,…).
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Search & Performance ManagerStarcom Mediavest Group Dec 2013 - Sep 2015Chicago, Il, Us- Leading Richemont SEM Activity in the region & India which includes many brands ( Cartier, Jaeger-LeCoultre, Montblanc, Vacheron, Panerai, Van Cleef & Arpels, IWC, ALS,Dunhil , Roger Dubuis)- Responsible of all BlackBerry RIM SEM activity in Saudi, UAE, Kuwait, Qatar , Nigeria & South Africa.Work on developing and optimizing search Strategies against CPA Targets ( Engagement, Device Purchase, Partner Referrals) - Leading Emirates NBD & Emirates Islamic Bank, MAF, Mojeh, Al Zahia search activities in MENA- Leading a team of a Senior Search Executive E modules Completed: First Time manager - Challenges |90% -
Senior Executive - Search & Performance MarketingStarcom Mediavest Group Mar 2013 - Nov 2013Chicago, Il, Us- Leading Richemont SEM Activity in the region & India which includes many brands ( Cartier, Jaeger-LeCoultre, Montblanc, Vacheron, Panerai, Van Cleef & Arpels, IWC)- Responsible of all BlackBerry RIM SEM activity in Saudi, UAE, Kuwait, Qatar , Nigeria & South Africa.Work on developing and optimizing search Strategies against CPA Targets ( Engagement, Device Purchase, Partner Referrals) - Provide accurate and timely weekly and monthly reporting, analysis and planning.- Present a biweekly showcase/presentation to EMEA Team detailing an optimization strategy & highlighting Insights
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Senior Executive - Search & Performance Marketing - SingaporeStarcom Mediavest Group Jul 2013 - Aug 2013Chicago, Il, Us-Restructured the SEM team for a key MNC client in APAC Region ( Thailand, Philippines, Australia, India, Singapore, Indonesia, Hong Kong, China, Taiwan, and Malaysia)-Worked with each team member's individual needs to improve efficiency-Taught the team how to optimize the SEM accounts by market across the region-Reallocated workload based on experience and opportunities for each team member-Led the team in using Facebook Custom Audiences for the first time-Explained to the team how best to work with the network.-Trained the team in key internal tools.-Made sure that they are all Google Certified in Search & Display.Achievements:Improve & increase performance in all the markets.I was able to set a high bar for all the team leads in terms of:- Thoroughness in my approach to work- Ability to so quickly immerse into a new market (& the nuance of the team capabilities & inter-dynamics)- Forge a strong bond with the team And strong work ethics.
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Microsoft Business Consultant ( Erp Navision, Dyamics)Engineering Design & Manufacturing Jan 2010 - Feb 2011Beirut, Lb -
Graduate TraineeDell Technologies Sep 2009 - Jan 2010Round Rock, Texas, Us
Mazen Mroueh Education Details
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InseadAnd Related Support Services -
InseadAnd Related Support Services
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InseadDigital Transformation & Innovation
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InseadDigital Transformation & Innovation
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InseadDigital Transformation & Innovation
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Next MbaTechnology Expert Course
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InseadDigital Transformation & Innovation
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InseadDigital Transformation & Innovation
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Oxford College Of MarketingPostgraduate Diploma In Digital Marketing
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University Of California, Irvine Division Of Continuing EducationPostgraduate Diploma In Digital Marketing
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American University Of BeirutProject Management Professional
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The Chartered Institute Of MarketingMarketing
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Market MotiveSearch Engine Optimization
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American University Of Science And TechnologyMis
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Lycee Abdel Kader
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Lycee Verdun
Frequently Asked Questions about Mazen Mroueh
What company does Mazen Mroueh work for?
Mazen Mroueh works for Publicis Media
What is Mazen Mroueh's role at the current company?
Mazen Mroueh's current role is Head of Performance Product and Operations and Retail Media.
What is Mazen Mroueh's email address?
Mazen Mroueh's email address is ma****@****ail.com
What is Mazen Mroueh's direct phone number?
Mazen Mroueh's direct phone number is +155149*****
What schools did Mazen Mroueh attend?
Mazen Mroueh attended Insead, Insead, Insead, Insead, Insead, Next Mba, Insead, Insead, Oxford College Of Marketing, University Of California, Irvine Division Of Continuing Education, American University Of Beirut, The Chartered Institute Of Marketing, Market Motive, American University Of Science And Technology, Lycee Abdel Kader, Lycee Verdun.
Who are Mazen Mroueh's colleagues?
Mazen Mroueh's colleagues are Allie Berry, Julie Heyboer, Sharmain Lim, Никита Труфанов, Lou Rossi, Zoheb K., Karolina Olszak.
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