Mariama Abubakri

Mariama Abubakri Email and Phone Number

Social Media and Digital Marketing Assistant @ The Women's Empowerment and Birth Equity Institute
Charlotte, NC, US
Mariama Abubakri's Location
Charlotte, North Carolina, United States, United States
About Mariama Abubakri

I am a public health professional with expertise in community health practice, project management, and strategic communications. With a Master of Public Health in Community Health Practice (December 2024), I have developed a strong focus on addressing health disparities and improving outcomes for underserved populations.My strengths lie in:Strategic Program Development: I excel at creating and executing public health programs that prioritize cultural competency and inclusivity. I have a proven ability to design data-driven campaigns, using needs assessments and surveys to tailor messaging that drives engagement and growth.Health Communications & Social Media Strategy: Skilled in developing targeted social media campaigns that increase engagement and visibility. I grew engagement by over 500% in a single campaign by leveraging analytics to refine messaging and reach.Community Engagement & Stakeholder Relations: Experienced in building strong relationships with diverse communities and stakeholders, fostering participation, and creating programs that promote understanding and inclusivity, particularly within Black birthing health.Grant Writing & Resource Allocation: Proficient in securing funding through grant proposals and optimizing resources to maximize impact. I bring a strategic approach to managing program budgets and ensuring successful project outcomes.Workshop Facilitation & Public Speaking: Highly experienced in delivering engaging presentations and workshops on public health topics, with a focus on behavioral change models and health education.Driven by a passion for improving health equity, I am committed to using my skills to create lasting, positive change in the communities I serve.

Mariama Abubakri's Current Company Details
The Women's Empowerment and Birth Equity Institute

The Women'S Empowerment And Birth Equity Institute

View
Social Media and Digital Marketing Assistant
Charlotte, NC, US
Website:
webenc.org
Employees:
4
Mariama Abubakri Work Experience Details
  • The Women'S Empowerment And Birth Equity Institute
    Social Media And Digital Marketing Assistant
    The Women'S Empowerment And Birth Equity Institute
    Charlotte, Nc, Us
  • Birthright Inc.
    Social Media And Digital Marketing Assistant
    Birthright Inc. Oct 2024 - Present
    Charlotte, North Carolina, United States
    1. Social Media Research:Monitor and analyze social media trends, competitor activities, and industrydevelopments.Compile reports on social media metrics and performance to provide actionableinsights.Assist in identifying potential influencers, partnerships, and contentopportunities.2. Advertising Support:Creation and manage social media ad campaigns across various platforms (e.g.,Facebook, Instagram, LinkedIn).Conduct market research to support ad targeting and audience segmentation.**Track and report on ad performance metrics, recommending adjustments asneeded.3. Administrative Tasks:Manage and update content calendars for social media and newsletters.Coordinate with team members to ensure timely and effective execution ofcampaigns and content.Attend weekly team and marketing meetings.Respond to emails and complete assignments in congruence with deadlines andorganizational standards.Maintain organized records of research findings, advertising performance, andnewsletter distributions.4. Research ParticipationParticipate in the development of research marketing materials in coordinationwith the BirthRight Research team.
  • University Center For Academic Excellence At Unc Charlotte
    Graduate Teaching Assistant Of The Learning, Strategies, And Instruction Department
    University Center For Academic Excellence At Unc Charlotte Aug 2022 - Present
    Charlotte, North Carolina, United States
    Conducts individual academic skill consultations with students, working to help them identify and overcome areas of academic difficulty through specific strategies and follow-up appointments.Promotes public health by building the capacity of students through consultations that aid in stress management consequently improving mental, physical, and social health of UNC Charlotte students. Interprets LASSI (Learning and Study Strategies Inventory) assessment results and assists students in developing strategies to improve corresponding categories.Creates and facilitates workshops, classroom presentations, and similar projects to disseminate academic strategies that improve wellness campus wideOversees and manages all aspects of at least one UCAE outreach event including concept development, budget, vendor arrangements, donor requests, staffing, marketing, and evaluation.Develops and disseminates UCAE and LSI marketing and outreach materials.
  • Birthright Inc.
    Social Media Intern
    Birthright Inc. May 2024 - Aug 2024
    Charlotte, North Carolina, United States
    As the lead on the "My Black Birthing Health" social media campaign, I developed a comprehensive targeted health communication strategy to address critical gaps in health literacy for Black birthing and non-birthing persons. Through thoughtful research and execution, I achieved the following:● Increased engagement by over 200% from June 2024 to August 2024, cultivating a dynamic community focused on Black maternal health.● Grew our follower base by over 40 new individuals in just three months, deepening our reach and community impact.● Developed and published content tailored to the needs of Black birthing persons, ensuring relevant and accessible health information across social media platforms.● Monitored and adjusted engagement strategies to continuously improve the campaign’s effectiveness.Additionally, I spearheaded the creation of a comprehensive resource catalog for Black birthing individuals, which included:● Identification of over 100 services and support mechanisms focused on non-clinical Black birthing health.● Compilation of these resources into a user-friendly manualThese initiatives have played a key role in Birthright Inc.'s mission to reduce accumulated risks for Black birthing persons and promote health equity.
  • Center For Prevention Services
    Synar Study Preparation Intern
    Center For Prevention Services Mar 2024 - Apr 2024
    Charlotte, North Carolina, United States
    Assisted in preparations for the FY2025 North Carolina annual Synar Study by collaborating with community partners like Anuvia Prevention and Recovery Center and Center for Prevention Services through evaluation of the tobacco retailer list. Conducted weekly assessments to identify inaccuracies in the outlets list, focusing on establishments that have ceased tobacco product sales or gone out of business, crucial for maintaining Synar eligibility. Utilized internet searches and conducted phone inquiries to evaluate outlet eligibility, gaining proficiency in research methodologies and communication skills. Participated in training sessions to equip provider staff with the necessary tools and knowledge to assess outlet eligibility effectively. Collaborated closely with team members to streamline processes and improve overall efficiency in preparation for the Synar Study. Personally assessed 300 sites on the ECCO list for tobacco retailer eligibility, contributing to the regulation improvement of tobacco retailers. Implemented organizational strategies resulting in the ECCO list's enhanced structure, facilitating better oversight of tobacco retailers.
  • Unc Charlotte College Of Health And Human Services
    Project Manager; Affirming The Community
    Unc Charlotte College Of Health And Human Services Aug 2022 - Apr 2023
    Charlotte, North Carolina, United States
    Collaborated with a multidisciplinary team to develop a health promotion program for transgender and non-binary students at UNC Charlotte, to be implemented during National Public Health Week 2023 at UNC CharlotteAdministered "Affirming the Community: A Cultural Competency Training on Gender Diversity at The University of North Carolina at Charlotte," to 30+ faculty and staff of the university, representing 20+ different departmentsConducted a brief needs assessment and interviewed potential community partnersReviewed existing evidence-based interventions and designed a health promotion program to reduce microaggressions and stigmatizing behaviors towards transgender and non-binary studentsDeveloped an implementation and evaluation plan. Created a budget plan, staffing plan, Gantt chart, logic model, and marketing materials, including a PSA and flyersEvaluated two SMART objectives to measure the effectiveness of the program
  • Royal Hospital, Ho
    Public Health Intern
    Royal Hospital, Ho Apr 2022 - Jul 2022
    Ho Municipal, Volta, Ghana
    The Public Health Intern assists the Administrator, Secretary of Administration, and the Finance Director with administrative tasks that aid hospital management;Contributes to monthly outreach regarding Menstrual Health education, Nutrition, and Breast Health: Breast Cancer/Breastfeeding and other services provided by Royal Hospital vía volunteers to regional zones in Ho, Ghana;Developes 3 health education presentations regarding Mental Health awareness, Breast Cancer awareness, and Malaria prevention in the community as administered by the Royal Hospital Administration; In collaboration with Ho Teaching Hospital’s Adolescent Reproductive Health Unit, creates an educational program tailored towards students ages 14-18.
  • Greensboro Children'S Museum
    Visitor Services Team Leader/ Volunteer Coordinator
    Greensboro Children'S Museum Aug 2021 - Mar 2022
    Greensboro, North Carolina, United States
    Initiates and models interactive stations with children ages 2-15 to encourage play and using science, technology, engineering, art, and math-based activities and programs; Coordinates and manages 45 volunteers and 20 staff associates; provides professional development training, goal setting, and one-on-one mentorship;Provides consistent and confident leadership to team members and to museum guests, vendors, or partners; Leads the welcoming process of school field trips, summer camps, and other large incoming groups and events in order to provide the most up-to-date, efficient practices and procedures.
  • Greensboro Children'S Museum
    Visitor Services Team Leader
    Greensboro Children'S Museum Jun 2021 - Aug 2021
    Greensboro, North Carolina, United States
    Initiates and models interactive stations with children ages 2-15 to encourage play and learning; Provides friendly interactions with staff and guests.Works with the Director of Guest Experience or his/her designee to ensure efficient and reliable operability of the admissions processes, software, and hardware to facilitate admission and membership sales Leads the welcoming process of school field trips, summer camps, and other large incoming groups and events in order to provide the most up-to-date, efficient practices and procedures.
  • Family Fare Supermarkets
    Retail Sales Manager
    Family Fare Supermarkets Aug 2015 - Dec 2021
    Greensboro, North Carolina, United States
    Oversaw day-to-day operations, including inventory, employee scheduling, and hiringTrained 50+ employees and managed 25 at all times who provided customer service support, sanitation, and inventory managementUtilized data tracking via StoreTrak programming to create and meet budgets, maintain pumps and fuel supply, and regularly report to company executives
  • Americorps Vista
    Internal Operations And Event Lead Vista
    Americorps Vista Aug 2018 - Aug 2019
    Wilson, North Carolina
    Coordinated and planned Wilson County Health Fair held June 2019. Secured 16 vendors that provided access to a multitude of services including blood pressure screenings, A1C testing, cholesterol and health education of various topics. Developed marketing materials for the event. Tracked participation and overall satisfaction of the health fair. Organized a cultural competency training on the Wilson County Syringe Exchange Program for all staff of the Wilson County Health Department. Recruited North Carolina Harm Reduction Coalition's Statewide Overdose Prevention Coordinator to complete the training.
  • The National Society Of Leadership And Success
    Membership Outreach Chair
    The National Society Of Leadership And Success Jan 2017 - May 2018
    Greenville, North Carolina Area
    The creator and leader of the Membership Outreach Committee responsible for communicating and ensuring members success throughout the program. Reported updates of contacted members, reviews of events, and any member issues. Focused on emphasizing consistency of member participation in events, community outreach, and service projects.

Mariama Abubakri Education Details

Frequently Asked Questions about Mariama Abubakri

What company does Mariama Abubakri work for?

Mariama Abubakri works for The Women's Empowerment And Birth Equity Institute

What is Mariama Abubakri's role at the current company?

Mariama Abubakri's current role is Social Media and Digital Marketing Assistant.

What schools did Mariama Abubakri attend?

Mariama Abubakri attended University Of North Carolina At Charlotte, University Of North Carolina At Greensboro, East Carolina University, East Carolina University, James B Dudley High School.

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