Melissa D. Email & Phone Number

Baltimore, Md, Us

• Develop content strategy for client social media pages, increasing followers and engagement. • Overhaul e-commerce product landing pages and descriptions by emphasizing unique features and consistently formatting pages, leading to a 15% decrease in abandoned carts and 30% increase in sales. • Collect and analyze data from various client provided sources, merging them to create a holistic picture, and identifying opportunities for improvement.• Recognize data quality errors within the database, assess root cause, and implement recommended changes within the data collection process, removing more than 93% of recognized errors.• Interpret data, analyze results using statistical techniques, and provide ongoing reports on a monthly and quarterly basis.• Execute marketing plans by managing social media pages and email marketing. • Develop marketing strategies for clients by completing a competitive assessment, creating a plan to address weaknesses, and implementing necessary changes.

Austin, Texas, Us

• Managed both existing client accounts while simultaneously onboarding or offboarding 2-5 clients per year, accurately transferring initiatives and financials into internal databases. • Developed marketing strategies using event marketing, direct mailing, and digital media to generate awareness and acquisition for energy-efficient programs at multiple utilities.• Collaborated with internal teams, external vendors, and clients to ensure timely execution of marketing initiatives while finding and improving inefficiencies to streamline workflows and reduce turnaround times. • Implemented strategic briefs for five clients, increasing overall revenue by 3% and client satisfaction by 5%.• Forecasted and managed quarterly budgets, accurately estimating sales volume and campaign costs (ranging from $10K to $5M) with 98% accuracy by analyzing the past performance of the marketing campaigns. • Successfully triaged and prioritized unplanned and rushed project requests, negotiating with project managers and stakeholders to assess business value and adjust workflows accordingly, with a 97% to 99% completion rate.• Supervised 3+ contract employees, conducting all on-boarding procedures and quarterly reviews.• Implemented client invoicing process, including process discovery, improving digital document workflow, and introducing an intelligent document automation, resulting in reduced time spent creating and reviewing monthly invoices by 75%.• Discovered clients’ unpaid invoices and were able to recover 80% of past-due payments within 6 months of discovery, and the remaining 20% by the year end. Drove missed payments down by 50% through adding a new section of outstanding invoices to the invoice template. • Analyzed data from more than 10+ sources and used visualization programs to transform incoherent data into actional insights for 2 utility clients and 1 statewide program.

Austin, Texas, Us

• Developed a marketing strategy and copy for a $1 million proposal for a start-up client, resulting in a successful pitch and new client.• Collaborated with interdisciplinary internal and external teams and vendors to fulfill client requests, resolving 90% within 3 business days.• Oversaw the development, research, and measurement approaches to evaluate the success of different pieces of content in the market. • Coordinated and executed marketing campaigns with internal and external teams, ensuring on-time delivery of a client rebrand project consisting of 300+ pieces, including campaigns, print, and digital assets, achieving a 99% on-time rate. • Led the ADA website audit team collaborating with external vendor for verification of completion, while navigating client brand compliance requirements.

Columbia, Md, Us

• Analyzed digital marketing performance using Google Analytics and platform-specific reporting, providing actionable insights to clients and increasing campaign ROI.• Create data visualizations to develop and support multi-channel marketing initiatives.• Develop and manage cross-functional projects, aligning marketing strategies with business goals.• Manage digital and social media marketing efforts.

• Managed event promotions across social media, word-of-mouth, and websites, increasing event attendance by 20%, and overseeing a $5K yearly budget.• Created and managed a $5,000 yearly budget for networking events.• Led efforts to develop, implement, and monitor campaigns and collateral including print, digital advertising, paid and unpaid social media, websites, mobile apps, and others, leveraging the various demographics of the 5,000-membership base. • Created and deployed a monthly email newsletter to 100+ Affiliate members and 5,000+ REALTORS using Constant Contact and MailChimp. • Led the development of SEO, mobile apps, and websites redesigns, increasing web traffic by 15% while managing multiple digital platforms and social networks. • Enhanced user engagement by 50%, implementing a social network that reached 2,500 members, and improving satisfaction through effective troubleshooting and system modifications. • Ensured the consistency and sustainability of existing applications by creating, maintaining, and enforcing standards/procedures for all technical solutions.• Created the Young Professionals Network (YPN) chapter to help young professionals aged 18-40 connect and grow their businesses through various educational and networking opportunities.• Reduced the new member orientation time by 50% by creating comprehensive presentation and leading orientations for new members. • Increased the REALTOR Store sales by 15% by using the online marketing channels.• Boosted membership applications by 25% by updating the membership benefits package and automating the application process, enhancing speed and efficiency.

• Managed and built website redesign and online community • Optimized SEO • Monitored members online community forums

• Created and implemented paid Facebook campaigns • Created and posted organic social content for Facebook, Twitter, Instagram, Pinterest, LinkedIn • Managed social media presence • Created the Young Professionals Network (YPN) chapter • Managed YPN events and budget

• Supported CEO • Took notes in leadership and political action committees • Managed website update • Managed promotions of networking events

• Supported REALTOR Store promotions and sales • Supported continuing education department • Assisted in new member orientations • Optimized membership applications process • Supported membership events • Updated membership benefits package and promotions • Supported communications department • Supported finance department

• Distributed electronic lockboxes and key card access • Managed membership permissions for electronic key cards • Processed membership applications • Supported Membership Director with dues payments

• Processed membership applications • Answered questions and calls from prospective and current members

Supported the work of the Director of Marketing and Development on: • Rebranding the Greater Baltimore Board of REALTORS Charitable Foundation • Researched ways to increase annual giving • Updated and managed content on the website and social media pages • Assisted in the design and promotion of event marketing materials • Assisted with the review and analysis of current website hosting

• Managed weekly payroll and end of month commission checks.• Submitted annual and quarterly business taxes.• Distributed sales and service invoices to clients.• Approved and processed incoming sales and service invoices.• Updated internal log of serviced units and inventory.• Co-Created the website redesign in 2010.

• Serviced and distributed electronic keypad/cards and lockboxes to REALTORS®. • Routinely scheduled appointments and classes to train customers how to use their new equipment.• Coordinated the obsolete equipment disposal project.• Instructed equipment training classes.

• Waited tables cocktail & dining rooms. • Greeted Customers and directed them to their tables.• Put finishing touches on various meal orders. • Put table orders on server’s trays to be taken to the customers. • Closed dining rooms by checking to make sure everything was clean, stocked, and for the morning shift.• Approved the completion of other server’s end of shift responsibilities.• Opened the dining rooms by preparing the expediter’s section of the kitchen and service stations were stocked and prepared for the day ahead.

Easter/Christmas Seasons• Managed the Santa Clause and Easter Bunny Set. • Delegated responsibilities to the team as needed throughout the day to sell photography packages, stock the set, and manage the line. • Responsible for closing out and security of the cash drawer.• Balanced the sales from the day and made the nightly deposits.• Dressed as Easter Bunny at the start of my career then to fill in as needed. • Worked as Santa and Easter Bunny's Helper for several seasons or as needed.

• Managed shipping & receiving of equipment• Serviced the equipment to maintain or repair it to proper working order.• Tested the incoming equipment and repaired equipment• Completed on-site service to the equipment.

Participated in Parkville High School's Early Childhood Education Completer Program. Assisted in teaching a third-grade class. Produced educational lesson plans, graded papers, taught reading, spelling, and science.

B.S. Business Administration, Marketing

Associate Degree, General Studies

High School Diploma, Early Childhood Education & Math & Sciences