Leading brand partnerships at Wink, driving brand salience through a unique mix of distinctiveness to cut through the noise and relevance to align marketing and advertising with audience needs. Crafting experiential campaigns that connect brands with culture, creativity, and impactful storytelling.

Bringing together ancient wisdom and modern tech. Mama Mushroom's functional mushrooms provide health-conscious people with a 100% natural competitive edge.“Let food be thy medicine, and let medicine be thy food”

Support the launch and growth of this purposeful brand. Launch with caringly designed and easy to use collection of washable diapers and accessories. For Tiny Changemakers

Strategic brand & creative communications that address clients’ value proposition and positioning to ensure the right marketing communication mix, and meet your brand's commercial objectives. Previous satisfied customers include: - Amp.Amsterdam, working on Bol.com & Bavaria rebranding and rejuvenating the brand - Playground, working on: Lipton Ice Tea, Captain Morgan, & Duracell brand activations- ViacomCBS, designing B2B magazine: MTV FUSE & Event concepts for Comedy Central

Provide strategy & focus for the brand's international expansion and growth ambitions. Solidifying our footprint in The Netherlands & Belgium. Exploring Spain, Germany, and potentially the UK to internationally expand. Dreaming of one day entering the USA.

BAM!💥 Je leest het goed, ik ben Vuurwerkverkoper bij Feelgood vuurwerk. Dat is virtueel vuurwerk voor een goed doel. Doe mee! Koop Vuurwerk: Feelgoodvuurwerk.nl ✨

Marketing & Strategy for key accounts + the agency itself

As a freelance strategist & creative communications specialist, I supported Amp.Amsterdam in delivering sonic branding, sonic brand identities, sonic frameworks and guidelines for brands like Bol.com & Bavaria.For Amp.Amsterdam the company I developed a proprietary RTA model, defined the company's positioning, established strategic partnerships, and created the marcomm and content strategy.

Drive positioning and digital transformation through strategic marketing and PR

Drive innovation, digital media, PR and social media marketing integration. Generating new business in Europe and NYCCo-created the New Dutch Wave platform at SXSW17 Reshaped the organization through advanced communication strategiesForging strategic partnerships and publicity in key media outlets

Designing global and local brand communications from brief to delivery. Directing designers, architects, photographers, digital agencies, 3D visual artists and live artists. Managing juniors and interns on their way to become experience architects. Clients include: Douwe Egberts, Bacardi, Eastpak, Corona, SKOL, Jack Daniel’s, Netflix, Brooks, Mojo, SFX, Beatport, MTV, and JupilerProud of:- Corona (USA) concept and roll-out of global on-trade brand identity- SKOL SUMMER ON (BRA) interactive festival concept, tour and VBI- Jupiler summer festival concept, style-guide & Raise The Bull

Hired ad-interim to help revive key brands in the USG portfolio. Working together with Design and Sales I created and implemented successful communication platforms. Leveraging the rich heritage and DNA of each brand I developed offline brand activations that resulted in online buzz. Within three months I managed to engage both existing and new customers, driving commercial ROI, social media reach, PR value and special SKU’s. This subsequently let to the blueprint for the company’s in-house creative communications department.Brands: Le Coq Sportif, Fila, Pantofola d’Oro, Valsport, Tenson Proud of: Collaboration between Le Coq Sportif and a concept named: Pop-up Pétanque. Popping up in seemingly random places throughout Amsterdam and sometimes Cannes this concept, by an illustrious group of founders: Thijs Biersteker, Marlies Olbertijn & Simon de Koning is all about getting together, drinking wine, sharing some baguettes and throwing a Jeux de Boule ball or two. Taking this French 'social sport'​ and giving it a twist the Pop-up Pétanque guys are essentially about enjoying the finer things in life in company of good friends. This mindset and lifestyle matches the DNA of the Le Coq Sportif brand like nothing else. Hence I contributed to their concept by involving the brand and co-created some simple, well executed assets that enhanced the 'game's'​ experience of everyone involved. Driving brand awareness and online reach for both parties.Please have a look at what we've created together with the handsome guys of Pirate Creative Direction

Developing and evaluating marketing strategies, based on in-depth knowledge of the brand, commercial objectives, and market characteristics as well as cost and margin factors. Leveraging consumer insights I worked with Sales and e-commerce to ensure increase in traffic, footfall, and sell through for own retail outlets, webshop and key accounts like Bijenkorf. Initially hired to spearhead the international launch of a new, denim-lifestyle brand, called: Twenty One by McGregor. Promoted within one year to oversee all international marketing and PR for entire brand-portfolio. Working closely together with product developers, researchers, graphic designers, PR and creative agencies, I ensured brand values were adhered to whilst boosting brand image and driving commercial ROI by connecting through consumers with a targeted approach in music, fashion, film and influencers.Proud of:- Editorial 4 page spread in Men's File magazine #07 (UK)- Editorial double page spread in Elle magazine November issue (NL)- Earned media coverage in key national & international titles with flagship store opening (NL)- In-store brand activations programs generating significant store traffic and sales increase- Designed and executed experiential sales incentive 'Grand Prix Historique de Monaco'. Boosting awareness and sales of McG official GPH merchandise

Hired ad interim to take the brand back to the international tradeshows. Promoted head of international marketing within three months, leading marketing and sales support departments. Implemented various successful PR and social media strategies, and sales tools. Played a key-role developing the new strategy and VBI for the brand working closely together with KesselsKramer and gsus’ in-house graphic design department. Launched a new website, webshop and e-commerce tools.

Drive a new creative marketing element within the company focused around music. Key contributor to cement the brand’s position as a leader in popular culture. Leading all music and event-related initiatives in EMEAContributor to Converse’s award-winning initiatives: ‘Three Artists One Song Connectivity’ and ‘Welcome to The Converse Century’ campaigns. Develop, execute and coordinate all marketing and PR events –B2B and B2C- across the board. Strategic marketing event planning, analysis, feedback and reporting. Responsible for budget and contract management, working closely together with Product, Sales and Marketing. Proud of: - Creating the concept and guiding the execution of the Converse 2008 EMEA Festival Tour. • Awarded with “Coolest Shoe Brand Award” by MTV Networks, • Awarded “Best Brand Activation 2008” by Converse Inc. • Nominated: “SponsorRing” for the Dutch Lowlands execution

Conceptualize, develop, execute and coordinate all b2b & b2c events For: The Mansion, Cineac, Zebra Lounge and Opium. Facilitate and manage contract negotiations with promoters and 3rd party; -agencies, -partners and –vendors as required for all events. Responsible for budgets and contract management. Represented The Mansion when meeting with local government officials.

Produced “Anima” full feature independent film production

Event Producer: supervise (technical) staff responsible for build up / break down of large scaled in and outdoor music & sport events throughout the Netherlands

Creative concepts, event design, graphic design, and talent booking. Working for clients and hosting various own events throughout the Netherlands

Conceptualise, develop, execute and coordinate all b2b and b2c events for: Off_Corso.Rotterdam, The Netherlands