Michael Berry Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Helping lay the strategic and logistical groundwork for the in-game cinematics and trailer division of Devoted Studios. Evaluating talent, processes, and standards. Creative direction and craft leadership for new business.

Los Angeles, California, United States

Creative Director, Writer/Director for cinematics, narrative, and marketing content. A 13 year veteran of the gaming industry with experience leading in-house production teams as well as collaborating with global creative partners.I combine expertise in filmmaking with deep knowledge of the game and player community to craft resonant cinematics and marquee assets in both 2D and 3D pipelines, from highly stylized to photo real.With demonstrated expertise in:-- Developing Creative Briefs: that align production realities with aspirational product goals -- Translating the Player Experience: into tangible marketing/narrative assets that increase fandom and investment in the property-- Cinematic Art Direction: including supervision and direction of IP world building and character design-- Screenwriting: with strong aptitude in both character-driven dialogue and action choreography-- External creative partner direction, feedback, and management-- Hands-on Direction and Selection of Voiceover Talent-- Storyboarding, Animatic and Animation process supervision-- Experience overseeing projects in a variety of scopes and budgets while maintaining AAA standards, from 10k to over 3M.

Los Angeles, California, United States

Senior Video Director for VALORANT marketing at Riot Games.-- Directed the internal creative development of video content in partnership with campaign creative directors-- Developed initial creative briefs, narrative treatments, art direction targets, and screenplay drafts to satisfy product and campaign goals and gain studio-wide alignment-- Collaborated with game development and product teams to understand and integrate core features-- Vetted and onboarded external development partners, agencies, and contractors including Axis Studios, Blur Studio, The Mill, Lightfarm Brazil, Lex+Otis, and Dark Burn Creative-- Oversaw the execution of cinematic marquees, map reveals, cosmetic skin launches, and other video content to ensure final product met AAA quality expectations and were completed within the agreed timeline and budget ranges-- Communicated quality expectations and necessary adjustments to global partners through hands-on paint overs, video editing, written feedback, and detailed communications-- Advocated for the video discipline craft within the studio as its most senior member// RESULT // VALORANT cinematics outperformed all other video media for cost-per-spend in new User Acquisition tactics.// RESULT // Player Sentiment Surveys from 2001-2024 showed cinematics to be the most desired "outside of game" content VALORANT produced, and the highest ranked media type.// RESULT // VALORANT cinematics had the highest reach within and outside of the core audience on Youtube// RESULT // As the most consumed content, cinematics drove the largest surges in community engagement and UGC

Los Angeles, California, United States

Craft lead and talent manager for the Global Marketing Initiative providing art direction and strategy for large scale marketing campaigns and cinematics including: "Warriors" (2020), "True Damage: GIANTS" (2019), "Trials" (2019), "K/DA: POP/STARS" (2018), and "Odyssey: Welcome Aboard" (2018).Creative/Art direction for Runeterra IP champion guides, leading internal creative development and external production. Collaborated with internal product, game, marketing, and narrative teams to establish and gain alignment around visual core truths.-- Served as lead artist for cinematic and marquee video assets, responsible for all facets of art direction and final product quality-- Led the visual design, interactive design, and branding tactics for large scale marketing campaigns across television, web, print, and interactive mediums-- Partnered with external vendors and internal resources to execute final creative including Axis Studios, Blur Studio, TheLine Animation, and Fortiche.-- Member of Initiative Leadership team, averaging 5-7 direct reports (with a maximum of 13) across a wide array of art disciplines including tech art, visual design, environment art, UI design and and motion graphics.-- Accountable for developing personalized growth plans, mapping out career trajectories, holding regular 1:1 syncs, and annual performance and compensation reviews.// RESULT // "K/DA: POP/STARS" is Riot Games' highest performing video asset of all-time. It currently has over 600M views on Youtube. The cinematic was the marquee asset of a campaign that included a live stadium performance with (G)I-dle members Miyeon and Soyeon, Madison Beer and Jaira Burns.// RESULT // Player Sentiment data shows "Warriors" continues to rank in the Top 5 League of Legends cinematics. It currently has over 150M views on Youtube.// RESULT // Finalized over 60 character style guides that now serve as the studio-wide source of truth for all official creative expressions of the Runeterra IP

Los Angeles, California, United States

Los Angeles, California, United States

Craft lead and talent manager for the Personalization Initiative. Art Director for "Siege" game mode.

Los Angeles, California, United States

Art direction and design for League of Legends events, marketing, interactive, mobile, and branding initiatives. Lead designer for "Burning Tides" in game event, League of Legends client store revamp, and "LoL Companion" mobile application.

Greater Seattle Area

Art direction and design for digital experiences. Ongoing/launch support for tiles including:Blade & Soul (North America), Guild Wars 2, Wildstar, Aion, Lineage II

Providence, Ri

Art direction and design for digital experiences.Reckoning, Kingdoms of Amalur

Warwick, Ri

Interactive art direction, branding, design for web/mobile/print

Providence, Ri - Denver, Co

Art direction, campaign conception, execution across television/radio/print/interactive channels.The University of Iowa, The City of Thornton CO, The Mighty Timoneers, Nemours

Emeryville, Ca

Interactive art direction and design. Brand application, marketing support, and graphics.Orb Brand, Skype, Virgin Digital