Matt Hartley Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

• Oversees marketing efforts of all eight graduate schools at American University.• Provided guidance and direction for paid media efforts for graduate schools.• Analyze enrollment data to help inform digital strategy• Developed lower funnel paid media campaign designed to push potential students through the funnel• Designed a CRO strategy to ensure best practices are utilized and to combat issues with auto populated RFI fields and landing pages.

With experience in verticals spanning retail, higher ed, financial services, and entertainment, I have been providing consulting for business to help build marketing campaigns as well as troubleshoot issues with their current marketing efforts. This ranges from organic initiatives, creative executions, and paid media executions. By using data-driven solution, best practices, and consumer trends I can ensure clients are optimizing their efforts to improve their audience perception, boost conversions, and maximize ROI.

Larkspur, California, Us

Managed verticals: Undergraduate & Graduate Higher Education, Collegiate Sports, Banking/Finance,Performing Art Centers• Maintain long-term client relationships, resulting in successful retention and growth of accounts.• Manage a $13 million portfolio across multiple verticals and brands.• Develop and implement effective, full-funnel, multi-channel paid media strategies to address client business objectives and drive creative and innovative solutions.• Monitor and analyze campaigns ensuring KPIs are met by optimizing CPA / CPL metrics to drive a positive ROI.• Deliver client-facing reports on cross-channel campaign performance highlighting achievements and optimizations taken, as well as provide future recommendations based on learnings and analyzing post-campaign data and insights.• Oversee, manage, and mentor a team of eight employees to achieve business objectives and exceed client expectations.• Coordinate and lead internal meetings and team efforts to ensure timely campaign onboarding and execution, address account updates, and troubleshoot campaigns as required.• Educate clients and team members on campaign best practices as well as keep them informed of paid and organic media landscape changes.• Supervise and assign projects and responsibilities, monitor progress, provide feedback, and direct changes in team performance.• Contributed to efforts that led to: o an increase of a client’s billables by 254% (media & agency services) over the previous fiscal year. The resulting campaign increased brand awareness and drove a 61% increase in leads YOY. o growth and expansion of the agency’s higher education vertical offerings and strategies, resulting in client retention and new business

New York, New York, Us

• Plan, execute, and optimize fully-integrated marketing campaigns designed to advance strategic awareness and positioning, to reach enrollment goals for 120-plus academic programs• Manage a $1.1 million media budget.• Conduct research needed to inform campaign media channels and prospect targeting for academic recruitment efforts, including assessment of market viability of competitors.• Supervise teams responsible for paid search, digital display, paid social media, design, and production, ensuring projects are completed on time and within budget. o In-platform access for campaign oversight, setup, launch, and optimization as needed.• Provide in-depth analysis and reporting during and at the conclusion of enrollment marketing campaigns and optimize accordingly using multiple data points from site analytics, ad dashboards, the College’s CRM, etc.• Review performance of audience segments, bid strategies, landing page interactions, website traffic and engagement, etc. • Work closely with the Enrollment Services Division, program directors, and faculty leaders to ensure communications are consistent in tone and style throughout the enrollment funnel.• Maintain a detailed understanding of the admissions process and the College’s programs to ensure the communications are appropriate and support the yield of the students for each unique program.• Negotiate media costs with third-party vendors and publishers.• Proactively research trends in higher education marketing and communications and recommend and execute new tools and strategies as relevant.• Train and oversee interns/work-study students.• Developed and implemented an internal digital file storage structure and naming convention for standardization across the department.• Contributed to full-funnel recruitment advertising efforts that led to: o matriculants 8 percent above College’s goal for fall 2021. o 15% YOY increase in spring 2019 matriculates. o 6% YOY increase in fall 2019 matriculates.

New York, Ny, Us

Managed verticals: Higher Education, Travel/Tourism, Retail, Hospitality, Healthcare, Non-Profit Organizations.• Lead collaborative efforts between clients and internal teams to define campaign’s objective, media execution strategy, audience segmentation, creative direction, and production schedule.• Develop, implement, and optimize response-focused marketing strategies.• Ensure the successful execution of deliverables and put forth recommendations related to applied marketing strategy and client industry perspective. • Manage inbound and outbound marketing campaigns to generate new business and support partner and sales teams. • Supervise teams running paid social media, programmatic (PPM), and paid search (PPC).• Analyze and optimize campaigns based on data and industry best practices.• Establish and deliver analytical reports of campaign performance based on mutually agreed-upon metrics. • Plan and negotiate media buys, including TV, radio, print, out-of-home, and digital.• Streamline internal processes for greater productivity and reduced cost.• Train and coach junior associate staff.

• Negotiate, purchase, and traffic media for traditional print, broadcast, outdoor, and digital.• Conduct onsite client-facing meetings to: o review past campaign performance. o pitch new creative concepts. o present new budgets and go-to-market strategies.• Ensure the integrity of client brand identity for legal purposes and corporate compliance.• Manage all incoming and outgoing billables and receivables.

Los Angeles, California, Us

• Increased Facebook interactions by 91.1%• Facilitated business-to-business marketing and partnering solutions• Increased awareness of events through online campaigns and social media interactions

Richfield, Minnesota, Us

• Served as spokesperson for a national television campaign, connecting true life testimonials to company key messages and providing memorable and helpful information.• Achieved superior Customer Service Index (CSI) ratings, resulting in recognition from corporate district headquarters. • Guided customers in choosing items that reflected personal style and shape. • Administered all point of sale opening and closing procedures. • Explained information about the quality, value, and style of products to Influence customer buying decisions. • Replenished floor stock and processed shipments to ensure product availability for customers.

Bachelor'S Degree, Marketing And Advertising Communications

Associate'S Degree, Management

Computer And Information Systems