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++ Disney, Interpublic Group (IPG), Idealab Alum. (tech start-up incubator) ++► ► A “Builder” | Pioneer in Digital Media, Marketing, and Commerce. ◄◄Multifaceted sales/marketing/growth leader at the forefront of building digital businesses, disruption, reinvention, and organizational transformation. My building canvas has largely been in advertising media, marketing, and e-commerce leading groundbreaking work at start-ups, ad agencies, ad-tech, and blue-chip companies. This has included: ► Retail Media (Commerce Media): built leading retail media network (RMN) practice for programmatic media agency. Profitable in its first year. ► Mobile Data Ad Tech Start-Up | UberMedia: an early-stage AI powered data and programmatic ad-tech start-up. Led triple digital growth to profitability in year one (acquired).► Ad Agency | Initiative (NYSE:IPG): built agency digital media/marketing practice from scratch. Added $1B+ in billings. ► DTC | WeightWatchers.com: led marketing for early direct-to-consumer (DTC) subscription business. Profitable in six months. ► eCommerce | Buy.com (acquired by Rakuten): led marketing for second largest multi category e-retailer (IPO). Part of the team that pioneered retail media ad model (now employed by Amazon, Walmart, others). ► Travel Commerce: built first Disney Parks & Resorts web and online travel business.Areas of fluency:My credentials and skills are diverse with a proven track record of success in driving revenue/new business, media, marketing, building and launching new products/services, scaling for growth, and executive level leadership. Sales/Business Development: • Monetization strategy, go-to-marketing strategy, revenue management.• Sales team development, coaching, leadership.• Sales and Business Development: media, Saas/enterprise sales, ad tech, mar-tech, data, channel partnerships. Media | Marketing | Data:• Brand strategy, data driven omni channel media strategy, activation, and measurement (CTV, video, mobile, social media, display, influencer, search marketing, and more).• Retail Media and Commerce Media: RMN architecture, first party data blueprinting and operation, RMN revenue/sales monetization. • Demand generation, account based marketing, customer acquisition and retention.• Digital analytics, Ad Tech, Mar Tech, programmatic advertising.• First party data activation, data powered media and marketing. Organizational Leadership | General Management: • Business strategy, organizational transformation. • Team builds, team leadership/management, and development.• P&L management.
Dh3 Accelerator
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Fractional Growth, Marketing, And Sales And Business Development OfficerDh3 AcceleratorLos Angeles, Ca, Us
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FounderPalmariworks 2019 - PresentI launched PalmariWorks, a professional services consultancy and growth accelerator, to help social entrepreneurs, non profits, and NGOs thrive in the digital economy by leveraging best practices in brand strategy, design thinking, business development, growth funding, and direct-to-consumer (DTC) digital marketing.
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Chief Growth Officer (Cgo) And Chief Client OfficerGoodway Group Aug 2021 - Sep 2023New York, New York, UsLed all sales/business development, client experience (account management), marketing, and corporate strategy for a disrupter tech enabled digital marketing services firm focused on data led strategy, programatic media, AI powered optimization, and analytics. ► Built Retail Media Network (RMN) practice and team. Pitched/won retail/commerce media business for Ulta Beauty (#1 beauty retailer), Dollar General (blue chip retailer with 19K stores), and Staples (first B2B RMN).► Achieved double digit revenue growth via new client wins and organic growth across five lines of business. Goodway Group was awarded the #1 AdAge Best Places to Work 2023, Inc. Best Places to Work, an AdExchanger Programatic Power Player (2022), and The DRUM five-time award winner. -
Chief Revenue Officer (Cro) And Chief Marketing Officer (Cmo) | (Ubermedia Was Acquired)Um 2013 - 2019Pasadena, Ca, UsMulti-disciplinary executive level leadership role for a ground-breaking mobile data and mar-tech platform. UberMedia (renamed UM) was part of the IdeaLab portfolio (in 2019, the advertising and analytics business was acquired). Developed all revenue monetization, sales, and marketing strategies and for programmatic advertising, geospatial data, SaaS, location intelligence, and foot traffic measurement solutions. Built and led cross functional team, managed team revenue quota and P&L. ► Achieved triple digit revenue growth after pivot to a media, data, and SaaS tech company.► Led and secured first clients including Amazon, AT&T, Verizon, Toyota, Lexus, BMW, Honda, Hyundai-Kia, Chrysler-Jeep, Disney, Sony, Warner Brothers, Coca Cola, Red Bull, Nike, Adidas, State Farm, Home Depot, Lowes, Dick's Sporting Goods, Levi's, United Airlines, and more.UberMedia was ranked: AdAge Best Places to Work two years in a row | 2017 and 2016#16 in The Wall Street Journal's Top 50 Start-upsFast Company's "50 Most Innovative Companies"#13 Entrepreneur 360 | 2016 Columnist | Contributed Articles (links below): -
President, Chief Digital Officer | WorldwideInitiative Jan 2011 - Jun 2013New York, Ny, UsGlobal president role for a top five media, marketing, and digital agency (Initiative is part of the Interpublic Group). Quarterbacked C-level engagements, digital business development, client strategy, retention, and the agency transformation to a digitally centric model. ► Grew digital revenue by 4,100%, profit by more than 1,600%.► Built and led a team of more than 250+ digital strategy, media investment, and analytics practitioners. ► Facilitated C-suite/exec-level engagements including strategy sprints and digital transformation/future vision planning across client portfolio. Key clients: Hyundai-Kia, Miller Coors, Lionsgate, CBS/Showtime, Unilever, The Home Depot, Tesco, Dr Pepper-Snapple, direct-to-consumer (DTC) brands (Intuit TurboTax, Guthy-Renker, LifeLock), and more. -
Executive And Sr. Vice President, Managing Director | North AmericaInitiative Aug 2004 - Jan 2011New York, Ny, UsBuilt and led digital media and marketing practice in North America including all strategy, activation teams, and new business. ► Achieved top 10 digital media agency ranking in less than four years. Also, ranked one of the fastest growing digital practices in the U.S. by growing client base by more than 250%. ► 2009 Media Agency of the Year (ADAGE and MediaWeek).Key clients: Hyundai-Kia, Bayer, Lionsgate, Bank of America, CBS/Showtime, Best Western, CITI Bank, USAA, and more.
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Director, Strategic Planning, Media, And Business Development10Th Degree 2002 - 2004Lake Forest, California, UsBuilt agency digital media practice for full-service performance based marketing agency servicing Mitsubishi Motors and other clients. Pioneered industry first closed loop measurement of digital ad exposure to offline auto sales (a decade prior to J.D. Power product). -
Director, Digital MarketingWeightwatchers.Com Jun 2001 - Jun 2002New York, Ny, UsLaunched and led direct-to-consumer (DTC) subscription based marketing programs for the world’s leading weight loss company. E-commerce subscription business profitable in the first year of operation. -
Director, Digital Marketing And Business DevelopmentRakuten Sep 1999 - Feb 2001Setagaya-Ku, Tokyo, JpEstablished and managed e-commerce marketing team for Buy.com - the second largest e-commerce retailer across 11 product categories. Buy.com pioneered the retail media ad model (now employed by Amazon, Walmart, Krouger, and others). Helped company grow from a startup with $35 million in revenue to ~$850 million in revenue resulting in an IPO. Grew customer acquisition by 200% and order volume by 100%+. (Acquired by Rakuten.) -
Manager, Digital Marketing | Disney Parks And ResortsThe Walt Disney Company Jan 1997 - Sep 1999Burbank, Ca, UsBuilt and led initial digital marketing team for Disneyland Parks and Resorts. Launched first official Disneyland.com site, accountable for overall strategy, branding, messaging, and online guest experience. Developed first CRM vacation planning and e-commerce booking functionality.
Michael Hayes Skills
Michael Hayes Education Details
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California State University, Long BeachOrganizational And Interpersonal Communication | Marketing -
Harvard Business School OnlineOrganizational Leadership
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Interpublic | Executive Level Leadership Program
Frequently Asked Questions about Michael Hayes
What company does Michael Hayes work for?
Michael Hayes works for Dh3 Accelerator
What is Michael Hayes's role at the current company?
Michael Hayes's current role is Fractional Growth, Marketing, and Sales and Business Development Officer.
What is Michael Hayes's email address?
Michael Hayes's email address is mi****@****ail.com
What is Michael Hayes's direct phone number?
Michael Hayes's direct phone number is +162622*****
What schools did Michael Hayes attend?
Michael Hayes attended California State University, Long Beach, Harvard Business School Online, Interpublic | Executive Level Leadership Program.
What skills is Michael Hayes known for?
Michael Hayes has skills like Digital Strategy, Digital Marketing, Online Advertising, Interactive Marketing, Mobile Marketing, Advertising, Digital Media, Analytics, Media Planning, Online Marketing, Sem, Integrated Marketing.
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