Mark Blanchard Email & Phone Number

Boston, Ma, Us

I am responsible for Clip's strategic national retail accounts inclusive of recruitment, activation and usage of the ClipDrop platform.Clip enables businesses to make deposits quickly, easily and securely through a national network of drop box locations. For more information, visit www.clipmoney.com.

Boston

I oversee account operations for high-profile agency businesses including Bank of America, Merrill Lynch, Santander, Insulet, and Frontier Communications. I partner with department and agency leadership to provide strategic planning for staffing and resources, negotiate annual retainers, contracts, and incremental revenue opportunities, and drive margin and utilization goals across client accounts. I lead company-wide initiatives to promote efficiencies, optimize work quality and improve agency capabilities. In addition, I support new business on the pitch process, resourcing, and onboarding of new clients.

I was selected to drive the transformation of search and digital advertising businesses for Microsoft’s agency of record. I managed performance for B2B direct response campaigns including Cloud and Enterprise, Azure, Dynamics, and Office SMB with annual spend of $100MM. I promoted best practices for operational alignment within the agency and Microsoft across global markets and support functions including finance and technical teams. I oversaw and developed over 25 employees across 3 lines of business. My successes included:-Overhauling the Microsoft account structure and operations, building positive client relationships and meeting critical benchmarks to successfully retain account and secure contract renewals. -Exceeding milestone goals for Office and Azure lines of business, increasing results for product adoption and trial while driving additional revenue. -Increasing qualified leads by 400% for Dynamics, exceeding search goal by 22% and display media goal by 33% and resulting in $360K in additional revenue.

Greater Boston Area

I led the development of operational systems and processes for this global digital performance agency during rapid growth to over 350 employees. I managed key strategic partnerships with search engines and media vendors, and developed and negotiated master service agreements, SOWs and insertion orders to promote standards, reduce risk and increase profitability. I developed best practices and identified opportunities to maximize automation and drive margins, overseeing integration of budget management, CRM and time tracking systems. Managed a team of 3.My achievements included:-Developing standard operating procedures to create consistent processes across clients and projects, streamlining workflow to improve efficiencies while minimizing staffing costs.-Successfully offshoring business process functions, enabling improved client service and focus on strategic initiatives while reducing expenses on lower funnel tasks.-Managing the integration with Aegis Media network agencies, identifying opportunities for cross- collaboration and implementation of best practices.-Spearheading the company’s first employee survey, identifying opportunities to enhance strategic capabilities and creating action plans to execute improvements.-Being a key contributor in the successful acquisition of NVI media agency, expanding business capabilities and iProspect’s global reach.

Boston

I was instructor for a Principles of Search Engine Marketing course in the Master of Science in Advertising program. I developed curriculum focusing on primary concepts, strategies and performance tactics for digital marketing, and provided coaching and career direction, enabling students to pursue opportunities in their chosen field.

Master Of Business Administration, Mba

Bachelor Of Arts, Ba, Employment Relations