Mark Borst Email & Phone Number

Seguin, Texas, United States

Account manager for Caterpillar's Industrial Power Systems Division helping Caterpillar dealers succeed and grow.

Identifying, evaluating and developing business cases for opportunities in adjacent and new market segments are my strong points. Working within Caterpillar’s Industrial Power Systems Division (IPSD), I provide an important bridge between sales, VOC/VOD, and engineering, enabling Caterpillar’s OEM Solutions group to grow sales and improve profitability.

Seguin, Texas, United States

Seguin, Texas

Commercial & Marketing responsibilities for Large Power Systems (engines larger than 18 litres) for industrial applications. Responsibilities include product line up review, opportunity identification, and business case development for new products as well as control of pricing structure and initiatives to expand and grow global business.

Greater Atlanta Area

As part of Newell Recycling, PlasMet LLP specializes in developing technologies and processes for the separation and reclamation of metals for recycling.Led development of new business unit from process finalization, to site identification and selection, to sourcing equipment both domestically and abroad, and on to fully operational, 100 TPH pilot plant.

Greater Atlanta Area

British government’s economic development consulting service facilitating business-to-business trade and investment between the UK and US.Specializing in areas of construction, automotive, high-tech engineering, industrial equipment, security, and information technology.Assisted 200+ companies with business development & market analysis, detailing relevant.

St. Joseph, Missouri Area

Recruited by former line manager and VP of Sales at Daewoo to aid in turnaround effort designed to increase sales and market share within North American and European markets. Developed 5-year plan for new product development and introduction.Obtained Voice of the Customer (VoC) through direct meetings in determining new product specifications. Maximized.

Suwanee, Georgia

Led in revamping response to Requests for Proposal (RFP's) from state and local governments, boosting sales to this category by 50%. Exploited market opportunities in collaboration with North American sales and distribution network to drive sustainable increases in market share.Established, promoted and maintained relationships with OEM and aftermarket.

Shady Grove, Pennsylvania

Joining Grove as an Engineer (R&D, fabrication & testing), progressed rapidly to Project Manager of a new truck crane and on to final role as Marketing Analyst, tracking current and emerging products and trends.Grove Worldwide was purchased by Manitowoc in 2002.

Researched and produced unique, multi-layered ceramic coatings for use in turbine engines using chemical vapor deposition. Experience with zirconia, yttria, yttria stabilized zirconia and alumina. Held government security clearance.

Ms, Metallurgical Engineering

Thesis: Zirconia Based Coatings Via Chemical Vapor Deposition

Product Strategy

Mba, Business Administration And Management, General

Bs, Engineering Science

Activities and Societies: Engineering Club