Melissa Boswell Email & Phone Number

Canal Winchester, OH, US

Columbus, Ohio, United States

• Serve as lead client experience manager for new agency/client relationships to ensure seamless transition from the sales process through strategy development to marketing services management
• Manage digital accounts for a variety of clients across industries and types including healthcare, manufacturing, e-commerce, B2B, B2C and others
• Develop and manage execution of digital marketing programs across service offerings, ensuring channels and tactics align with clients' goals and audiences
• Ensure seamless delivery of work across cross-functional teams that are on-brand, on-time and on-budget
• Analyze data and makes strategic recommendations to ensure strategies are producing measurable results and driving growth for clients
• Responsible for developing strong, trusting relationships with clients, providing leadership, strategic counsel and support

• Director of Digital Services – November 2013 to November 2015Interactive Account Executive – June 2008 to October 2013Strategy and Account Management
• Translated client business objectives into compelling online solutions
• Provided strategic consulting services to clients and lead digital projects from concept through launch
• Worked directly with client and account service to communicate strategy and provide ongoing direction on scoping, budgets, prioritization, and timelines
• Defined strategy, information architecture and usability experience for digital projects
• Provided leadership and mentoring for internal project teams

• Senior Interactive Marketing Counselor – January 2007 to May 2008Interactive Marketing Specialist – January 2005 to December 2006 Internal Communications Specialist – November 2002 to December 2004
• Oversaw the strategic development of hospital web sites, including managing the maintenance, enhancements and ongoing review/updates of content, functionality and design.
• Managed planning, development, implementation and reporting of interactive marketing strategies for the hospital’s key service lines including Heart, Cancer and Neonatology.
• Directed web specialists and digital agency to ensure effective execution of online marketing strategies.
• Lead multiple project work groups as required for implementation of specific initiatives, provide facilitation, compliance and consensus building to reach effective results.
• Coordinated Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.

• Executed programs for clients in a variety of industries including higher education, non-profit, technology, and travel and tourism.
• Implemented tactical components of client programs including collateral development, special event planning, media relations and research.
• Managed production, design, writing and copy-editing for publications, event materials, corporate backgrounders, technical papers, press kits, etc.
• Performed media relations for clients in print, television, radio and online media.
• Assisted in planning and execution of award ceremonies, media events and exhibit openings
• Identified speaking opportunities for clients, including research and proposal writing.