Melissa Boswell Email & Phone Number

Canal Winchester, Oh, Us

Columbus, Ohio, United States

• Serve as lead client experience manager for new agency/client relationships to ensure seamless transition from the sales process through strategy development to marketing services management• Manage digital accounts for a variety of clients across industries and types including healthcare, manufacturing, e-commerce, B2B, B2C and others• Develop and manage execution of digital marketing programs across service offerings, ensuring channels and tactics align with clients' goals and audiences• Ensure seamless delivery of work across cross-functional teams that are on-brand, on-time and on-budget• Analyze data and makes strategic recommendations to ensure strategies are producing measurable results and driving growth for clients• Responsible for developing strong, trusting relationships with clients, providing leadership, strategic counsel and support • Serve as the voice between technical and non-technical teams ensuring clarity and securing buy-in across teams

Director of Digital Services – November 2013 to November 2015Interactive Account Executive – June 2008 to October 2013Strategy and Account Management• Translated client business objectives into compelling online solutions• Provided strategic consulting services to clients and lead digital projects from concept through launch• Worked directly with client and account service to communicate strategy and provide ongoing direction on scoping, budgets, prioritization, and timelines• Defined strategy, information architecture and usability experience for digital projects• Provided leadership and mentoring for internal project teams• Worked with team members to optimize campaign strategy, using digital analytic data and usability data where available Inbound/Content Marketing • Lead and further defined the agency’s inbound/content marketing offer• Managed agency’s inbound marketing growth, including process development, resource planning, etc.• Supported the Director of Business Development in producing agency inbound marketing plans and offers• In conjunction with client leads, developed inbound marketing strategies and plans for clients, and support projects from concept through launchBusiness Development• Assisted with RFP responses, writing strategy content for digital proposals and providing customized content where needed in multichannel proposals• Key member of agency pitch team

Senior Interactive Marketing Counselor – January 2007 to May 2008Interactive Marketing Specialist – January 2005 to December 2006 Internal Communications Specialist – November 2002 to December 2004• Oversaw the strategic development of hospital web sites, including managing the maintenance, enhancements and ongoing review/updates of content, functionality and design.• Managed planning, development, implementation and reporting of interactive marketing strategies for the hospital’s key service lines including Heart, Cancer and Neonatology.• Directed web specialists and digital agency to ensure effective execution of online marketing strategies.• Lead multiple project work groups as required for implementation of specific initiatives, provide facilitation, compliance and consensus building to reach effective results.• Coordinated Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.• Lead the hospital’s customer relationship management program, Health e-HintsTM (a bi-monthly, customized e-newsletter for families), including managing of editorial schedule, creative direction, copy development, testing and delivery, development and implementation of acquisition strategies, and development of program enhancements such as co-branded newsletters for corporate philanthropic partners• Partnered with internal teams and digital agency to develop e-mail marketing campaigns forclients throughout the organization. • Supported management of hospital’s online publications program, including web exclusive content, e-mail alerts and a physician e-newsletter.• Served as Chief Editor of Department of Pediatrics Annual Report, a key national referral strategy.• Worked with all levels of staff including top hospital administration, physicians and clinical teams to provide council on web strategy and content.

• Executed programs for clients in a variety of industries including higher education, non-profit, technology, and travel and tourism.• Implemented tactical components of client programs including collateral development, special event planning, media relations and research.• Managed production, design, writing and copy-editing for publications, event materials, corporate backgrounders, technical papers, press kits, etc.• Performed media relations for clients in print, television, radio and online media. • Assisted in planning and execution of award ceremonies, media events and exhibit openings• Identified speaking opportunities for clients, including research and proposal writing. • Contributed to strategic development of client programs and agency processes.