► Maximized profit and market reach, generating top sales records and scaling operation through multi-pronged growth strategy ► Boosted operational performance, expanded digital presence, launched profitable products, and established high-ROI sales procedures. ► Held broad authority for marketing, national rollouts, online DTC sales, brand differentiation, business development, staffing, mentoring, and e-commerce. ► Directed teams in multi-brand curation; led Purchasing team for residential and commercial offerings. ► Supervised 100+ reports in Northern Sales & A&D, Multi-Site Call Center, Marketing / Merchandising, Purchasing, & eCommerce Division._______________________________________________________________________● Sales Benchmarks & Results: Established aggressive operational and sales metrics, with new KPIs motivating teams. Boosted productivity to all-time high with field CRM training. Quickly reached new-hire parity with skilled staff.● National Brand Launch: Opened nationwide online market, growing millions in sales (and sale to PE) after using new CRM data in North American campaign. Exceeded profit goals.● New Private Label Line: Surpassed existing product profit and exceeded forecast with Novus brand (a first-time company win); built pricing, market plan, and manufacturing contract.● Technology Improvements: Spearheaded CRM integrated with ERP and planning systems as single reference for all sales, marketing, and customer service. Realized savings with low-cost offshore development team.● IT Oversight: Managed IT Development and Support; unified 12 branches on common platforms / communications to simplify administration.

_______________________________________________________________________► Quickly scaled sales staff and methods for multimillion-dollar growth at $18M hardwood flooring import business – elevating company among top regional players with structured sales practices plus new direct / single-step distribution and ecommerce capability. ► Produced millions in sales using formalized processes, e-commerce, & B2B direct methods.► Hired and mentored field Sales teams, attaining strong retention and motivating staff in transition to leading regional provider. ► Revamped website and catalog branding; launched trade shows and national sales.► Oversaw 15 Field Sales & E-Commerce reports._______________________________________________________________________● Digital Sales Model: Added direct-distribution sales model backed by first e-commerce platform (built using Magento) for sales to retailers, eliminating 2-step process and expanding into untapped markets.● National Accounts: Won national accounts with well-planned strategies designed using Kanban & other methods.● Growth Success: Rapidly grew revenue with new procedures; hired and trained sales teams to optimize talent. Secured first CRM (SaaS solution). Assigned territories and follow-up plans key to results.

_______________________________________________________________________► Scaled segmented sales group to general market organization – reaping millions in revenue.► Improved closing rates, profits, and customer satisfaction with first structured sales process behind customer-centric relationship building and strong support in fast-growing flooring sales company. ► Created lead delegation, sales closing and training, call center program, and sales tracking modeled after industry leaders. ► Added real-time measuring process key to JIT inventory, minimizing expense while enabling massive growth. ► Built 1st-call close customer center training program; added online lead capture script, responses, and lead booking procedures consistently securing new business.► Directed 35+ sales reports in multi-site operation._______________________________________________________________________

Store Management & Group Store Training Responsibilities