Michael Bucek Email & Phone Number

Houston, Texas, United States

Advising ownership and management through the launch of this innovative baseball bat company which uses proprietary methods to create precision hitting instruments for baseball players. Focused on marketing, branding and communications. Providing connections within the industry to help establish and grow the business.

Kansas City Metropolitan Area

Organization’s top marketing and business development executive. Directed marketing and revenue-generating business lines for the organization, including Marketing & Advertising, Social, Digital & Social Media, Broadcast Sales, Game Entertainment, Ticket Sales & Service, Premium Sales & Service & Corporate Partnerships, managed a staff of 45. Led the strategic planning and execution of marketing and sales while carefully managing and building the Royals brand. Repositioned the property as a regional franchise and instituted digital marketing and sales strategies. Established Business Intelligence. Launched and managed Club’s successful social media strategy. Supervised creation of content and dedicated strategies for each social platform making content a key part of the marketing mix. Garnered multiple Clio and Addy awards. Negotiated English and Spanish radio broadcast rights agreements. Participated in Commissioner’s Ticketing Review Committee studying innovative ticketing trends and sales metrics. Selected to participate in MLB x Club Marketing Strategy Group which focuses on new initiatives to help grow the sport of baseball and the fanbase through new content partnerships, development of Omni-Channel Marketing, streamlining the ticketing ecosystem and creating broadcast innovations and efficiencies. Launched digital ticketing while building out an database for ticket revenue growth and the ability to customize marketing campaigns to fan segments. Oversaw an Audience Segmentation Study and Brand Health Study, working with an industry-leading research and consulting partner. Led organization’s task force to reopen with fans during the pandemic.

Greater Phoenix Area

Directed all Marketing initiatives and Corporate Partnership Sales & Service for this NHL franchise and arena events. Led all television and radio broadcasting relationships. Assisted in creating CRM platform and incorporated the use of analytics for marketing and ticket sales. Introduced an integrated marketing strategy, driving ticket sales through call-to-action promotional and advertising campaigns and the establishment of new media and consumer research initiatives. Created comprehensive grassroots marketing strategy, growing the sport of hockey through youth programs and leagues, clinics and the maximization of partnerships with hockey rinks. Developed an aggressive promotional schedule, and implemented a new game program, mascot, Kids Club and spirit team. Recognized by the NHL for best Member Club Marketing Campaign and by the National Sports Forum for Best Alternative Advertising and won eight ADDY Awards over a two-year period.

Indianapolis, Indiana, United States

Developed and managed the first dedicated sales and business development effort focused specifically on driving revenue for the race series, teams and affiliated tracks and races, including the Indianapolis 500. Managed broadcast sales relationship with rightsholder ABC/ESPN. Aided race teams in partnership initiatives through collaborative joint sales presentations.

Milwaukee, Wisconsin, United States

Led the design, development, monetization and acquisition of the MLB Club’s portion of financing for a $400M public/private partnership ballpark project. Developed and executed a strategic sales and marketing plan through league-wide research and extensive reviews of facilities, aggressive business development and creative architectural oversight and support. Developed, marketed and negotiated naming rights agreement. Negotiated multi-year integrated Sponsorship and Broadcasting agreements. Developed market-specific luxury suite sales campaign. Created concessions program and secured 20-year concessionaire agreement and a 10-year joint venture agreement with national restaurateur. Provided construction oversight for spring training facility, developing and managing annual business plan and operations.

Chicago, Illinois, United States

Developed strategic planning and execution for Sponsorship Sales and Activation, Marketing, Promotions, Broadcasting and Game Entertainment including P&L management for each department and staff recruitment and hiring. Led the development and execution of the strategic marketing and sales plan for opening a new ballpark. Directed rebranding of franchise, producing unprecedented licensed product sales totaling over $1.3B and a top-five ranking in MLB over a 5 year period. Drove aggressive brand and consumer marketing initiatives aimed to drive awareness and ticket revenue. Re-engaged fan base through unique promotions, including the original “Turn Back the Clock”. Negotiated over $125M in multi-year Sponsorship and Broadcast agreements.

Phoenix, Arizona, United States

Functioned as the President of this Triple-A Minor League Baseball Team. Responsible for franchise P&L, Sponsorship Sales, Marketing, Broadcasting, Ticket Sales and Operations, Ballpark Operations, Accounting, Public Relations and Business Operations for this San Francisco Giants affiliate and Oakland Athletics spring training operations. Increased franchise value through the creation and execution of integrated sales and marketing plan.

San Francisco Bay Area

Learned audience research system and also technical aspects of proprietary measurement tools.

Phoenix, Arizona, United States

Attracted new accounts and managed existing clients for this album rock station and developed strong sales skills.

Chicago, Illinois, United States

Interned in research department during this station's highly successful launch of a CHR format.

Bloomington, Illinois, United States

Weekend and swing shift air talent at this top-ranked CHR station. Produced and voiced commercials for local advertisers.

Chicago, Illinois, United States

Worked in research, music and programming departments.