Michael Burrows Email & Phone Number

Montrose, New York, United States

Smiths Detection is a leading manufacturer of X-ray inspection systems, trace detection equipment, and hazardous materials detection and identification devices used by emergency responders, law enforcement, the military, security forces, and government agencies around the world. Products include handheld and desktop analyzers for field use and checkpoint screening systems for on-site and mobile applications.• Responsible for USA, Canada, and LAC marketing operations• Manage Urban Security (Emergency Response and Critical Infrastructure), Defense, and Aftermarket marketing programs and campaigns • Develop and control annual marketing budget• Lead product launches, positioning new products in the marketplace• Utilize marketing automation tools including HubSpot to manage digital marketing campaigns• Create new marketing collateral consisting of brochures, promotional videos, webpages, etc.• Manage public relations and press initiatives to gain industry / market exposure • Direct Search Engine Marketing (SEM) campaigns by use of pay-per-click (PPC) advertising and Google Analytics• Write press releases and liaise with external PR agency to maximize exposure• Work directly with editors of online and print publications to secure editorial content• Write copy for brochures, white papers, case studies, website, and e-mail marketing• Contribute to social media customer engagement initiatives – Twitter, LinkedIn• Oversee trade shows management, maximizing ROI through promotions and event marketing

Montrose, Ny

Smiths Detection is a leading manufacturer of X-ray inspection systems, trace detection equipment, and hazardous materials detection and identification devices used by emergency responders, law enforcement, the military, security forces, and government agencies around the world. Products include handheld and desktop analyzers for field use and checkpoint screening systems for on-site and mobile applications.• Responsible for USA, Canada, and LAC marketing operations• Manage Urban Security (Emergency Response and Critical Infrastructure), Defense, and Aftermarket marketing programs and campaigns • Develop and control annual marketing budget• Lead product launches, positioning new products in the marketplace• Utilize marketing automation tools including HubSpot to manage digital marketing campaigns• Create new marketing collateral consisting of brochures, promotional videos, webpages, etc.• Manage public relations and press initiatives to gain industry / market exposure • Direct Search Engine Marketing (SEM) campaigns by use of pay-per-click (PPC) advertising and Google Analytics• Write press releases and liaise with external PR agency to maximize exposure• Work directly with editors of online and print publications to secure editorial content• Write copy for brochures, white papers, case studies, website, and e-mail marketing• Contribute to social media customer engagement initiatives – Twitter, LinkedIn• Oversee trade shows management, maximizing ROI through promotions and event marketing

Ossining, Ny

• Served as primary media / press contact, issuing press releases and interacting with editors• Managed day to day marketing operations for startup medical device manufacturer• Wrote marketing and business operating plans • Sold product at trade shows, generating new business• Led initial outside sales effort, managing the NY, NJ, and CT territory• Created sales and marketing materials from scratch including brochures and training manuals• Built first website for company with freelance graphic designers and updated regularly• Wrote monthly newsletters distributed to customers and sales leads• Managed social media channels and generated new relationships with key customers• Implemented and managed new Customer Relationship Management (CRM) database (Zoho CRM with mobile app integration)• Led social media campaign as administrator and contributor to Facebook account• Managed staff of three employees and daily operations within small corporate office

Secaucus, Nj

Vatech is the world's leading provider of dental digital radiography and Cone Beam CT and offers the most diverse product portfolio. Vatech is dedicated solely to innovative digital dental X-ray imaging technologies which aid dentists and patients.• Served as primary media / press contact, issuing press releases and interacting with editors• Managed daily marketing operations for global digital radiography equipment manufacturer including print / digital advertising, trade shows, public relations, sales lead generation, website content, social media, sales promotions and support• Developed / maintained annual marketing plan, $1,500,000 budget, forecasts, and expense management systems• Developed new processes to improve marketing functions• Supervised Marketing Assistant to complete assigned projects• Developed Key Opinion Leaders (KOLs) for role in webinars, lectures, and trade shows• Wrote press releases and supplied editorial content for dental trade publications• Launched new products within the digital radiography industry by creating promotional strategies• Acted as administrator of Customer Relationship Management (CRM) database (Salesforce and Pipeline Deals)• Led social media campaign as administrator and contributor to Facebook account• Introduced and lead Marketo Marketing Automation software solution to improve department efficiency• Developed advertising campaigns including ad concept and content to promote 2D/3D digital radiography products within the dental industry

Elmsford, Ny

ImageWorks (formerly AFP Imaging's) has 30 plus years of experience in research, product development, manufacturing and distribution of medical, dental and veterinary imaging solutions. ImageWorks, (OTC.IWKS.PK), a publicly traded company, is the parent of DENT-X and EVA product lines and the exclusive distributor of the NewTom family of products for QR in North, South and Central America, Australia, South Africa and Israel.• Independently managed over 70 events a year to market 2D / 3D digital radiography equipment• Interacted with sales and marketing staff to coordinate revenue generating events• Developed marketing strategies for AFP, Dent-X, and NewTom product lines• Assisted in developing advertising and product promotion campaigns• Oversaw all event logistics including travel, transportation, set up/breakdown, and staff• Developed new events to promote products and services throughout the country

Tarrytown, Ny

Chappaqua, Ny