Mike Butruce Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Reporting to the Director of Customer Operations, my new role was created to help enhance the agility of the Customer Success team and drive velocity in the rollout of new Linqia solutions as we continue to evolve our offerings to align with market demands.I am achieving this through test & learn beta tests, process improvement, and quarterly projects that focus on improving the customer experience and/or generating revenue.Core Responsibilities:- Lead pre-contract development of beta/non-standard offerings, overseeing execution and establishing best practices in order to scale offerings- Operate at the intersection of Customer Success, Sales, and Product communicating effectively and driving measurable results within each- Develop a combination of short and long-term strategies to ensure we have a roadmap for future offerings but are still taking advantage of the opportunities we have today- Maintain operational execution of current quarter pipeline by managing Customer Success team resourcing, Accounts Receivable/Payable, and reviewing each contract to ensure the execution is correctly mapped to the offering

San Francisco, California, Us

Promoted to Lead Brand Success Manager shifting my focus to scaling and supporting the broader Customer Success function. The primary goals of this role were to drive efficiencies, scale the campaign execution and increase client satisfaction through new approaches, frameworks, and processes.Core Responsibilities:- Identify, scope, and implement process improvements aligned with the goals of the Customer Success function- Ownership of key metrics and responsibilities including Customer Success team goals and ensuring campaigns deliver on all success metrics- Support and manage teams/resources responsible for the day-to-day management and execution of our client’s programs- Maintain current quarter pipeline execution by partnering closely with Sales/Sales Ops- Provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams- Troubleshoot client and internal issues, working to implement solution frameworks for repeat problems

San Francisco, California, Us

As a Brand Success Manager I used my client relationship building skills, knowledge of online marketing best practices, and attention to detail to help plan, build, and execute Linqia campaigns from start to finish. Core Responsibilities:- Act as principal liaison between client, agency, and Linqia internal teams- Gain a deep understanding of client product and marketing goals to proactively propose campaign -content, strategy, and optimization ideas - Own and facilitate all aspects of influencer campaigns post-sales cycle, including the creation of sales materials, leading strategy sessions, drafting content briefs to inspire engagement, awareness, and conversion, customizing ad solutions, authoring and delivering presentations, supporting objection handling, optimizing campaign delivery and reporting performance- Monitor and optimize campaign success using in-house and industry-wide tools, ensuring all client KPIs are met, and provided optimizations and recommendations to secure repeat opportunities- Partner with the Community Management team to facilitate and support Linqia Community Leader selection, activation, and participation- Assist sales team to develop proposals and marketing material- Schedule and lead client campaign update and status calls- Identify trends to enhance the customer support process and to improve team efficiency

As a consultant I worked with clients, comprised mostly of health and wellness brands, to expand their digital footprint. My focus was in running targeted Facebook ad campaigns that were continuously optimized using insights gained from performance data and stringent A/B testing.Highlights:- Secured 12 clients in first 7 months- On average, lowered clients CPA by 50%- Took part in multiple, 6-figure generating launchesCore Responsibilities:- Lead advertising campaigns from development through completion- Create Facebook ads funnel to clearly communicate targeting and ad sequencing- Work closely with developers and designers to coordinate campaign's technical aspects and creative requirements- Assist with both current, and future social marketing strategy- Establish creative A/B tests for landing page optimization- Provide meaningful insights based on campaign analytics

Fitblok was a startup online platform that served as a vehicle for elite personal trainers to stream both free and paid video workout sessions to fitness enthusiasts around the world.Recruited to Fitblok during initial launch to lead all digital marketing efforts with emphasis on online advertising, social media, and community management. Worked cross-functionally with the CEO, programmers, designers, and external consultants to expand offerings.Highlights:- Led growth on Facebook to over 49,000 fans through engaging daily posts, strategic brand collaborations, and targeted advertising- Launch press release picked up by almost 300 publications including The Wall Street Journal and Yahoo Finance- Directed multiple, sitewide A/B tests which generated higher conversion rates in both user and trainer sign ups, as well as significantly improved core metrics such as retention, the number of video plays, and average site visit duration- Established beta program to gain user feedback on new features and functionality- Executed highly targeted trainer outreach strategy that identified, pitched, and educated top trainers to initially seed the Fitblok platform. Resulted in over 500 videos uploadedCore Responsibilities: - Implemented and optimized PPC ad campaigns on an ongoing basis- Developed and executed a comprehensive social media strategy and piloted best practices- Coordinated the efforts of external consultants- Served as primary customer contact- Responsible for both creative and technical writing including website copy, email campaigns, ad text, and press releases- Contributed to the overall business strategy by analyzing user behavior and providing recommendations backed by data

Highlights:- Published apps surpassed 113,000 installs across 134 countries- Achieved top organic ranking for 3 different keywords within App Store- Led delivery of 3 iOS apps from concept to completion over 20-month period- Instituted ads which significantly boosted the number of paid downloadsCore Responsibilities:- Hired and managed global teams in India and Bangladesh- Analyzed performance on search engine ranking, ranks by category, and sales reports- Managed all business aspects