Making decentralized interactive experience.

Led the design for Lootcakes mobile products from ideation, production, testing and launch.

I conceptualized the use of the Data Reward System to drive the business logic of creating a democratized data-sharing platform that benefits all parties. I designed the entire experience from end-to-end for mobile (that includes but not limited to) user & market research, paper prototypes, wireframes, user flows, hi-fi design with fully-realized visual design, motion design, interaction, and unique branding. Developed a Design System to streamline the development process and consolidate design in a holistic way.Focused on creating an impactful product that helps users with opportunities to monetize their own data and use it for personal or charitable ways on the platform.

Led the redesign of the main website with over $250 million of annual transactions. Responsible for more optimized business logic and user-friendly designs from end-to-end. Helped define strategy and vision for the product as a lead contributor both in leadership and production role.I evangelized the design process, ideation, and user research throughout the entire organization.Facilitated and ran design meetings to give and solicit feedback for designs. CEO recognizedmy team as the most productive and user-focused team in the organization.Partnered with the head of products, engineering, and marketing to create a realistic production roadmap that met our business objectives.

Helmed the production and designs of our flagship mobile apps, Race Champ and RacetrackCasino, for iPhone, iPad, Android, and the web.Led the production from ideation to execution by creating user journey flows, wireframes, prototypes, and final designs.Fostered a culture of positive and growth mindset for the company.Facilitate design sprints focused on building solutions for user problems.Collaborated with product team from conceptual ideas to usable and key product features;(like but not limited to) daily progression, live services, and daily return rewards that drove 20% of our revenue and kept users engage up to 65% growth from their inclusion.Hired and mentored designers in San Francisco, Yerevan (Armenia), and Kyiv (Ukraine)

Key contributor for the prototype lane, I was the only designer. Responsible for transforming ambiguity, concepts, and business objectives into interactive and user-focused digital experiences. Collaborated with PM, VP of Design, engineers, and data researcher. Created over 20 new prototypes in two quarters from end-to-end: from sketches, wireframes, user flows, low fidelity to high fidelity, visual design, and interactive prototypes. Providing innovation and impact companywide.Led the designs for top-performing products on our website and mobile apps with an annual revenue of $250 million and over 500+ million downloads. Balanced multiple high-profile branded products (i.e. Ghostbusters, Wheel of Fortune, Deal, and No Deal, American Bible Challenge) as the lead on the projects. Responsible for creating Design System/Documentation, art direction, prototypes, visual mock-ups, UI layouts, user flow,wireframing, and uphold brand guidelines. Managed the production of visual design with the outsourcing team and in-house junior designers.Managed 2 junior designers by providing clear design goals, created cohesive plans, steward culture, and provide opportunities for growth.Worked closely with the VP of Creative for executive pitch decks and presentations. Designed product concepts on Angry Bird, Monopoly, Hasbro Clue, Battleship , and many more.

Design and develop high concept ideas by partnering with executive stakeholders from early stages of development that will lay down the foundation for brand reorganization and provide visual references for platform development on mobile and web.Apply advance knowledge of typography, color theory, layout and visual narrative along with a mastery of artistic 2D production to create high impact marketable assets using Adobe Photoshop and Illustrator. Combine cinematic art, Ui/ user experience and best industry practice into constructing a strategic guidelines for wide market appeal, targeting demographic and creating an unique brand that stands out from competitors.Manage a strategic yet dynamic production schedule, which delivered final rendition of multiple high quality conceptualized mock-up for executive presentation.

Provide high quality proprietary artwork to be use as a key component on a time-limited marketing campaign to acquire users, attract artist, producers and other client towards their app service, webpage, mobile and more.Consulted on best practices and most optimum way to market certain assets to acquire wider audience and unique users/clients.

Create high quality illustration/2D art by utilizing advance digital painting tools to create world-class advertisement materials that reflect the core value, quality and brand consistency of Prairie Games, Inc.Partner closely with stakeholder throughout the process from conceptualizing the ideas, layouts, preliminary sketches, color studies, character designs and final renditions.Using industry insight and knowledge to strategically create the most marketable assets for the company's MMORPG game, webpage and other advertisement avenues.

Part of a collaborative team of artist working on a short animated film, The Swan; Love Story.Responsible for concept art, environment and prop designWork closely with Film Director and Art Director

Illustrations for Educational purpose

Illustrator for a children book about a young girl struggling against poverty and moral choices.