Mark Buchanan Email & Phone Number

London, England, United Kingdom

Strategic global leadership role focused on optimising marketing and revenue generation for PlayStation Store and Services through diverse channels including Retail, Ecommerce and Partnerships. Proactively managed key territorial relationships while spearheading the performance evaluation and enhancement of Retail and Partnership ventures at a local level. Adept in navigating complex market dynamics encompassing product trends, performance analytics, customer segmentation and regional preferences, whilst uncovering untapped opportunities for increased sales, targeted marketing initiatives and partnerships.

London, England Metropolitan Area

I deliver awesome campaigns across a range of marketing channels (Retail POS, Packaging, Product, Partnerships, TV, Digital, OOH) to communicate the wow of the UK’s fastest growing streaming service; leveraging agency and cross-team collaboration to drive initiatives from ideation to delivery and everything in-between, including research briefing, strategic alignment, media planning and creative development.

London, England Metropolitan Area

Seeking to broaden my skillset, I went freelance. This exposed me to fresh areas of expertise, new ways of working and took me out of my comfort zone. Utilising my all-rounder skillset I launched major multi-territory campaigns for shows like 'Hannibal', an international affiliate marketing framework for the world’s premier photo library and vibrant digital campaigns to drive growth for a streaming karaoke platform.

London, England Metropolitan Area

Leveraging my passion for cinema, I enabled a cavalcade of international short films to reach audiences around the world. Efficient marketing campaigns developed in collaboration with organisations like Apple, AMPAS, Landmark Theatres, along with creative powerhouses like Spike Jonze and Kanye West, drove audiences to theatrical, television and EST VOD platforms. My efforts even knocked Avatar off the #1 spot on iTunes!

A temporary stint in London became an opportunity to run the UK’s first ever TV network devoted to Japanese animation. I was given the freedom and resources to establish a fully functioning television channel from scratch; acquiring and programming shows, developing the brand, producing idents/trailers and executing marketing plans… and is where I caught the marketing bug.

Edinburgh, Scotland, United Kingdom

My first job out of film school... and a dream job at that! Working in the Film Festival Marketing squad, I wrote, directed and edited daily videos for the event for distribution at venues and the Festival website.

Ba, Digital Film And Television

Activities and Societies: Best Short Film - Reel to Reel Film FestivalA practical programme that taught me the craft of filmmaking.

Ba, Film And Television Studies W/ Theatre Studies

Activities and Societies: DJ, Celluloid Sounds (Subcity FM); Acted in a few theatre productions.I spent two years in academia studying.