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For over 30 years I have had the pleasure of working with a variety of fortune 500 companies and clients, as well as celebrities, entertainers and industry professionals. My background while primarily in the production and management of below-the-line brand activation, also includes a working knowledge of the more traditional marketing disciplines, advertising, promotions, and public relations.My company, The Kerry Group is a full-service brand engagement agency providing a variety of experiential marketing services for both the B-to-B and B-to-C categories. We produce strategic events, trade shows and "brand experiences" that cover the entire spectrum of experiential marketing including mobile tours and events, sponsorship activation, sampling, and trade shows.In addition, our internal digital group brings a wealth of social and data collection extensions to each experience. Our digital services include web based marketing, tracking, and data mining as well as e-learning, in-store and on-site educational and training components. We have been recognized as a leading and award-winning experiential agency by both Promo and Event Marketer magazinesMy goal is to continue to provide our clients with cost-effective integrated solutions that interact, influence and engage the trade, customers, consumers and stakeholders in a way that goes beyond the single moment of activation.Specialties: Experiential marketing, event production and management, mobile tours, sponsorship activation, hospitality, and trade show design, development, and management.
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PresidentThe Kerry Group May 1996 - PresentSaint Louis, MoThe Kerry Group is a brand engagement agency. Our role is not to create one-time experiences, but to help our clients build interlocking relationships that last far beyond a single moment in time. To do so, we create programs that get consumers to do more than simply experience your brand. We get them to interact with it. We do more than simply run events. We run retail training programs on how to upsell a brand’s virtues and influence sales. And we do more than simply introduce consumers to the brand. We engage them with it. We get them to embrace it. The objective is to bring your brand story to life in ways that turn casual consumers into loyal fans, and a disinterested trade into brand ambassadors. -
Sr. Vice PresidentMccann-Erickson Event Marketing / Momentum Sep 1988 - May 1996Responsibilities: Managed company's varied clients including its largest, Anheuser-Busch, coordinating various entertainment marketing sponsorships including the Rolling Stones Tour of the United States and Europe. Created and developed new business winning proposals for General Motors, Coca-Cola, and Pepperidge Farm. Created and negotiated budgets. Produced and managed Nintendo of America's four million dollar, high tech game sampling tour of 60 college campuses, 8 theme parks and multiple retail locations. Managed annual business and budget planning process. Manager - office & warehouse operations. Organized hiring and staffing requirements for account management. Liaison with corporate legal department on all issues including contracts, insurance liability coverages, employee compensation, as well as other human resources matters.
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Director Of OperationsWorld Sports Promotions May 1984 - Sep 1988Managed largest client's needs and expectations. Created and developed budgets and presentations for promotional event planning and implementation at over 200 locations nationally per year. Coordinated staffing and warehouse operations. Conducted contract negotiations with clients, celebrities and sponsors. Managed and coordinated radio and television activities and relationships. Conducted advance site inspections, secured permits, organized shipping and transportation for local, regional and national corporate promotions.
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Senior Project ManagerCapron Lighting & Sound Jun 1979 - May 1984Managed day-to-day operations for one of the top five lighting and sound production companies in the Northeast. Produced special events for Fortune 500 companies, television, and theater. Including, but not limited to, The visit of Pope John Paul II to Boston, The Boston Symphony's 100th Birthday celebration and Ronald Reagan's announcement of his candidacy for President.
Bob Mccann Skills
Bob Mccann Education Details
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Business And Marketing
Frequently Asked Questions about Bob Mccann
What company does Bob Mccann work for?
Bob Mccann works for The Kerry Group
What is Bob Mccann's role at the current company?
Bob Mccann's current role is President, The Kerry Group, LLC.
What is Bob Mccann's email address?
Bob Mccann's email address is bm****@****oup.net
What is Bob Mccann's direct phone number?
Bob Mccann's direct phone number is +163620*****
What schools did Bob Mccann attend?
Bob Mccann attended Webster University.
What are some of Bob Mccann's interests?
Bob Mccann has interest in Education.
What skills is Bob Mccann known for?
Bob Mccann has skills like Experiential Marketing, Event Management, B2b, Entertainment, Event Marketing, Event Planning, Field Marketing, Account Management, Relationship Marketing, Sponsorship, Trade Shows, Integrated Marketing.
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Bob McCann
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Bob McCann
Rochester, Ny1urmc.rochester.edu -
2safeharborsc.org, yahoo.com -
Bob McCann
C-Suite Leadership Experience, Strong Team Member. Analytics, Compliance, Audit, Legal, Marketing, Policy And Training Development. Strong Moral And Ethical Base And Commitment To Work.Inglewood, Ca1hotmail.com
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