Scope: Execute a multi-disciplinary therapy awareness strategy to educate specialists on the cause of peripheral nerve pain, expanding treatment options and referrals for surgical consultation.Contributions:• Expanded upon market research with clinical practice insights to enhance strategic planning and inform development of pilot programs.• Identified opportunities to integrate relevant pain messaging into current education programs for surgeons and sales representatives.• Supported Rethink-pain.com enhancements to help patients understand pain resulting from peripheral nerve damage and connect with specialists for treatment.

Scope: Referral development & growth, sales team management and strategy, regional market expansion.Challenges: Position practice as the regional preferred specialist for chronic pain referrals. Expand new patient growth. Identify and overcome patient acquisition barriers to entry. Restructure, rebuild and reengage sales and marketing teams post-Covid. Contributions:• Expanded practice to four new locations in 2 years, doubling the sales team and referral territory. Owned all aspects of sales team recruiting, hiring and training.• Created DTP marketing strategy, managing vendor relations, evaluating opportunities, and assessing costs.• Executed brand evolution inclusive of visual identity, refreshed collateral and messaging.

Scope: Brand reputation & patient experience management, community relations, digital strategy development, work comp and personal injury market expansionChallenges: Drive awareness and improve perception among community stakeholders. Unite family of brands across social media and digital platforms. Increase personal injury and work comp patient referrals. Contributions:• Forged relationships and joined local alliances positioning practice as a solution and resource to the opioid public health crisis.• Developed reports and metrics for our teams of phone operators, rebranded and restructured our phone system, decreasing average hold times by thirty seconds.• Led COVID response team aiding in the transition to telemedicine. Executed with zero interruptions in patient appointments.• Oversaw practice website redesign and established social media standards and best practices

Clients Served: Bright House Networks (now known as Spectrum/Charter Communications), The Florida Aquarium, Visit Tampa Bay, Beall’s Outlet, Chicken Salad Chick, The National Pediatric Cancer FoundationScope: Project management, brand story-telling, client retention, new business development.Challenges: Effectively collaborate with internal agency team to deliver exceptional creative, rooted in strategy, while building revenue driving relationships with existing and new clients.Contributions:• Actively participated in the project management process; writing creative briefs, leading internal kick-offs, and developing timelines to deliver strategic, turn-key campaigns across multiple mediums.• Successfully worked with internal and external production vendors to help facilitate quarterly broadcast productions from creative concept to final edit, working with budgets in excess of $4M.• Delivered constructive, concise, and tactful feedback to our creative team based on client needs, direction, and market research.• Fostered client relationships to anticipate needs, provided value add, and increased scope of work.

Client Served: Transitions Optical LensesContributions: Actively participated in the strategic/brand planning process from conceptualization through execution of new campaigns.Collaborated with multiple partner agencies to develop campaign content across B2B and consumer segments for a global healthcare client.

Client Served: Lennar Homes- Southeast Florida Division

Clients Served: Tires Plus, Sweetbay Groceries, ASPCA