Simon Mccaugherty Email & Phone Number

London, Gb

Author of London’s Visitor Experience Strategy. Partnering with London's placemakers to develop the experience economy, improve the visitor experience, and attract new experiences and major events to animate the city. Telling London’s story brilliantly to the world whilst growing ecommerce and partnership revenue through the Visit London channels.

Delivering award winning marketing campaigns and growing ecommerce revenue. Senior Leadership Team member and Executive Director of London & Partners Ventures, advising on the organisation's income strategy.Key achievementsLeading £10m+ international marketing campaigns including the organisation's most successful campaign, delivering significant ROI and economic benefit for London.Led and built an ecommerce growth team, growing ecommerce revenues 16% ahead of the market.Doubled partnership income by building a new strategic partner strategy.Leading a team with the top 'World Class' satisfaction score in the Best Companies employee survey

London

Marketing strategy lead. Planning global B2C and B2B marketing strategies. Creating an audience first, data-led culture with a marketing team (50+ people).Key Achievements Campaign strategy for Because I’m a Londoner, a citywide campaign working with over 100 partners (generating £1m+ match/VIK funding). The campaign increased consumer confidence (+5%), consumer spend (+28%) and visits (+43%) to the city post-covid lockdown #1Strategy for London-Paris campaign, a city to city partnership with Paris targeting US visitors to see both cities in one trip, increasing Eurostar bookings by 24% whilst improving brand uplift to both London (+7%) and Paris (+6%)Led the B2B and B2C social media strategies, including an innovative B2B campaign using CRM and social listening data to build relationships with a network of social influencersDesigned and embedded a data-led marketing planning and effectiveness framework to deliver a variety of campaigns with partners such as Mastercard, Hilton, Eurostar, Transport for London and 02Innovation and product development: building chatbots for Alexa and Google Assistant to diversify and future proof audience acquisition

London, United Kingdom

Led the growth strategy to drive ecommerce revenue across email, social, SEO, analytics, outreach, paid search and app to increase ecommerce revenue by 76% over two years (£6m p.a.). Built and led a performance marketing team of 15, embedding Agile ways of working and achieving the top '3 Star' Team Engagement Ranking in the Sunday Times Top 100 Best Companies awards. Led a £1m technology transformation to migrate tech stack to Sitecore CMS including the introduction of a/b and multivariate testing, personalisation and integrated translations.

London

Agile product manager for visitlondon.com and five other B2C and B2B websites, with an annual audience of 30m and a seven-figure income. Delivered customer first products, working with agencies and internal teams including development, analytics, creative, content, research and marketing teams. UX & CRO lead, responsible for user testing and optimisation of websites, improving user experience, conversion rates and ecommerce revenues. Designed, developed and launched websites for multiple global campaigns including London’s Guest of Honour (300m reach in 42 countries, won the World Media Award for Travel and Tourism), Paddington Bear Trail website (2m views raising £1m for charity).

London, United Kingdom

Established studylondon.ac.uk as the number one website for universities in London, growing the annual audience from 96k to 1m+ with a £50k marketing budget

Bachelor Of Science - Bs, Business Studies (2:1)

Project Management Pg Certificate