Mcclain Cummins Email & Phone Number

Beverly Hills, California, Us

Client: Live Nation

Beverly Hills, California, Us

➢Spearhead daily key account management for clients across Ticketmaster’s Venues & Promoters, Arts & Theatre, and Sports verticals.➢Orchestrate 500+ email marketing campaigns targeting Ticketmaster's extensive database, resulting in increased audience engagement and event awareness.➢Direct the planning and execution of $100K worth of multi-channel digital media campaigns for clients (Programmatic, Social, Search), providing tailored recommendations to optimize reach and drive ticket revenue.➢Lead marketing education overviews and TM1 demos to showcase Ticketmaster's comprehensive marketing services and consequently drive product adoption and upsell.➢Proactively assumed the role as a foundational team member and in-house expert for TM1 Engagement, Ticketmaster's developing ESP and CRM tool designed exclusively for Ticketmaster clients, contributing to its successful integration and utilization.➢Elevated to the position of lead Live Nation consultant and first point-of-contact following the departure of the previous lead, demonstrating exceptional leadership and expertise in managing all Live Nation client marketing requests such as email marketing, promotion pages, pixel tracking, and specific marketing questions.➢Provided training and support to Ticketmaster’s 2023 Summer Interns, equipping them with the necessary product knowledge, marketing materials, tools, and resources to effectively navigate their day-to-day responsibilities.➢Address major challenges and needs for clients as well as Ticketmaster’s internal teams, while focusing on building strong, long-term relationships that benefit all stakeholders.

Bankside, London, Gb

➢Member of the YouTube Strategy & Planning pod for PHD’s Google client, who spent $300M annually on advertising.➢Actively contributed in creating media plans of up to $20M across a diverse range of offline and online channels (TV, Radio, OOH, Print, Programmatic, Social, Search) for popular YouTube products such as YouTube TV, YouTube Premium, YouTube Learning, and YouTube Music.➢Involved in comprehensive tasks such as client brief analysis, collecting investment team's cost data, coordinating successful channel mixes, and aligning with the team’s go-to-market (GTM) strategy.➢Contributed to the development of campaign recaps for clients, highlighting our overall strategic approach and KPIs.➢Leveraged iSpot to craft insightful TV measurement analyses, offering valuable comparative insights between YouTube's data and that of other prominent networks.➢Established expertise and served as the go-to resource in the pod for PHD's internal Reach and Frequency tool, maximizing its impact on campaign strategies.➢Consistently partnered with cross-functional teams including Comms Planning, Investment, Marketing Sciences, and Google clients to successfully address challenges and ensure prompt execution of all client media needs.

Atlanta, Georgia, Us

➢Provided essential support for the on-site digital advertising operations within The Home Depot's Retail Media+ division, contributing to seamless campaign execution.➢Effectively aided in the managed services of Platinum and Gold vendors at The Home Depot, facilitating the implementation of media plans, bidding strategies, targeting efforts, and the creation of ad banners in Innervate (formerly RevJet). ➢Demonstrated hands on keyboard proficiency in launching and activating over $3M worth of digital auction and sponsorship campaigns via The Home Depot’s DSP, PromoteIQ.➢Offered expertise in campaign optimization to provide valuable recommendations to clients and internal teams by analyzing and interpreting detailed campaign reports from PromoteIQ to drive performance for ongoing and future campaigns.➢Coordinated with diverse cross-functional teams, including Partner Management, New Business, Media Planning, Strategy & Insights, and Billing to ensure precise campaign alignment.

New York, Ny, Us

➢Supported 5+ executives in driving organizational growth through strategic campaign oversight.➢Acted as a liaison between media agencies and a network of 850+ radio stations, ensuring smooth communication and facilitating the successful execution of advertising campaigns. ➢Identified press opportunities, translating them into tangible results by generating national advertising insertion orders (IOs) exceeding $1M utilizing Strata. ➢Managed IOs and adeptly resolved 1,000+ makegoods and invoice discrepancies to ensure flawless campaign execution.➢Established and maintained dynamic collaboration with stations' traffic, production, and promotional departments, guaranteeing the fulfillment of client needs across the iHeartMedia client portfolio.➢Efficiently coordinated remote bookings with stations in markets nationwide, reinforcing brand awareness for clients.➢Served as a subject matter expert in campaign execution and media research tools.

➢Boosted revenue generation through account management, proactive client sales calls, strategic event bookings, and targeted client prospecting efforts.➢Played a pivotal role as a core team member in surpassing revenue targets by leading key efforts in prospecting and promptly responding to sales leads, contributing to the achievement of over $3.2M in revenue for 2018.➢Efficiently managed a substantial volume of 500+ catering deliveries and events by orchestrating flawless scheduling and staff.➢Closely coordinated with the sales team and catering staff to ensure accurate execution of data entry for deliveries and events.

Nashville, Tennessee, Us

➢Strategically oversaw $10k+ artist settlements, set up the artist green room, and fulfill artist riders and special requests to ensure quality service.➢Produced an outline of the show's overall needs and managed pre-show and during-show box office sales using TicketBiscuit to promote proficiency and efficiency.➢Demonstrated competency by smoothly coordinating special events such as breast cancer awareness, numerous fundraising and promotional events, and receptions.

Nashville, Tn, Us

➢Externed for Bonnaroo's Volunteer Department called the C'Roo.

Bachelor Of Business Administration (B.B.A.), Marketing

Certificate In Music Business