Lisa Mccormick Email & Phone Number

Carmel-By-The-Sea, Ca, Us

San Francisco Bay Area

• Digital Marketing & Email Marketingo Manage and run all Marketing Channels for clientso Develop detailed campaign project plans, creative briefs, and digital strategies, including: campaign goals, messaging, calls to action, segmentation, marketing distribution channels, website and blog ownerships, and campaign scheduleso Develop and execute marketing programs and events to increase brand awareness and drive sales demand through direct and indirect channelso Optimize digital marketing campaigns and track lead interactions across marketing channelso Identify, implement, and manage new marketing technologies to improve a company's marketing performanceo Develop & manage customized email marketing plano Database managementBusiness Advisor & Operationso Help rework company messaging and rebrand companyo Create and manage marketing budget and expenseso Work with current employees to identify missing gaps at company and help hire and manage staff/roles• Social Media Management and PPC Experto Create customized strategic social media calendar & execute o Prove ROI with Social Media using detailed metricso Develop messaging, value propositions, marketing content, and go-to-market strategieso Manage and own all PPC and digital advertising for clients• Website Design & Search Engine Optimization o Customized Website Design, HTML & CSS Coding - rebuild websites or create from scratcho Search engine optimization*Google Adwords, Facebook, Instagram Advertisements & ROI - Google Agency Partner

• Digital Marketing Manager o Built, Designed & Managed 4 Internal and External Websites o Developed and Managed Online Marketing Campaigns Effectively Driving Brand Awareness, Engagement and Traffic to Social Media Pages o Successfully Created a Brand for Senior Director within the 6,000 Systems Engineers organization • Demand Generation Project Manager – Global Partner Organization o Created and Managed Demand Generation Campaigns & Collateral for One of Cisco’s Largest Partnerso Executive Briefing Management • Marketing Program Manager – Services Organizationo Managed & Maintained Cisco Services Promotions Website o Program Managed Multiple Projects/Campaigns including Cisco Rewards, Partner Plus & Cisco Services Partner Programo Managed Email Marketing/Communication Plans for the America’s Services Organizationo Primary Webinar Production Host for Cisco Services Partner Program o Hosted and Facilitated Trainings/Webinars • Marketing & Operations Manager o Tracked Quarterly Partner Participation & Bookings - $10 million o Successfully Managed Directors Marketing Budgets Totaling $1,000,000 + • Channel Marketing Manager o Created and Managed Microsites for 10 of Cisco’s Channel Partners o Designed Customer, Field & Partner Communications & Weekly/Monthly Newsletters o Created Business Marketing Plans & Campaigns for Cisco’s Channel Partners o Created Email Marketing Campaigns for Channel Partners

Bachelor Of Science Degree, Marketing

Activities and Societies: Division One Women's Golf, CCSU Marketing ClubRelated Courses Completed: Marketing Research Data Analysis.

Education record

Activities and Societies: Played 4 Years of Men's Varsity Golf