Marlo Mccormick Email & Phone Number

New Berlin, WI, US

Oversee day-to-day operations, implementing cost-effective solutions that improve profitability and continue to exceed revenue year-over-year.Design and execute global experiential marketing programs, including tradeshows, product launches and client hospitality events for clients such as Molson Coors, Northwestern Mutual, Xylem and Johnson Controls.Work.

Responsible for developing and maintaining external client and partner vendor relationships while ensuring internal Branigan teams (strategic communications, content, creative and digital/social) have clarity on deliverables and meet or exceed expectations.Guided strategic initiatives across digital, creative, and content teams, to meet or exceed campaign.

Greater Milwaukee Area

Responsible for strategy development, client management, event planning and execution and design and implementation of turnkey experiential support to drive engagement. Current and past Clients include: Xylem - AWS, Northwestern Mutual, Summerfest, Johnson Controls, Palermo's and Fashion Angels.Continuous focus on internal and external communications to.

New Berlin, WI

• Responsible for client management including development and implementation of strategic marketing initiatives for expanded client roster. Clients include: The Hershey Company, Lincoln Financial Group, Comcast, Lowe's.
• Senior POC for clients to ensure full collaboration with their partner agencies when developing integrated marketing platforms
• Provided strategic direction and project management for cross-functional teams including creative, digita and production
• Continuous focus on identifying opportunities for organic client growth

• Responsible for sports marketing and hospitality activations surrounding NASCAR, Indy Car and PGA golf events for key clients including: Lowe’s Home Improvement, Lincoln Financial Group, Spectrum Brands, BP Gasoline.
• Planned and executed C-level executive hospitality surrounding Lincoln Financial’s Battle at the Bridges PGA events
• Researched, planned and managed C-level executive hospitality for BP Energy seminars. Initiated a change in program elements that reduced costs for BP by 10% and increased overall attendance by 15%.
• On behalf of Lowe’s, negotiated hotel, food and beverage, golf and spa activities across the country for internal incentive programs honoring Top Performing employees

Responsible for executing Philip Morris Basic Antique and Appraisal Fest Events in which consumers receive a fun, interactive and memorable brand experience.

Developed, executed and evaluated Philip Morris brand loyalty program in which consumer Sweepstake Winners spend a day at a custom-designed spa in their market.

Pewaukee, WI

Responsible for both national and local marketing programs as they related to product, pricing, promotions, profitability and distribution support. Coordinated new product and service launch events, quarterly media plan, Wisconsin public relations and customer communications.

Pewaukee, WI

Member of launch team responsible for introducing Nextel services in the Wisconsin market. Responsible for communicating marketing promotions and incentives. Monitored sales productivity and identified trends. Assisted Marketing Manager with local support of Direct, Indirect and National Retail sales channels.

Masters Of Business Administration

Bachelors Of Science: College Of Business Administration, Specialization: Marketing

Education record