Megan Davey Email & Phone Number

Kansas City, Missouri, United States

Leading the NAOU cross-functional strategy team for Studio X, WPP's cross-agency team dedicated to Coca-Cola's wide suite of products and brands.Brand and creative strategy lead for Tennessee Tourism.

Kansas City Metropolitan Area

Aug 2021 to Current: Coca-Cola Company Senior Strategy Lead Across OpenX Agencies- Lead cross-functional strategy for all brands within the Nutrition vertical (includes Simply, Minute Maid, Honest, Hi-C, etc).- VMLY&R Strategy Lead for Global and Open X Integrated Strategist for North America: leading cross-functional strategy for the newly prioritized and evolving Coke Studio, part of Coke Trademark's initiative to reach Gen Z and reinforce their place in music.- VMLY&R Lead Strategist for Coke's Character (i.e. Sustainability) programs.- VMLY&R Lead Strategist for Gold Peak Tea's new brand evolution and launch.Ongoing: I am lead national and international brand and campaign strategist for Tennessee Tourism. 2021: I led global strategy development for Intel's industry efforts reaching tech audiences and partners.

Kansas City, Mo

Mylo is a small business and start up changing how people shop for insurance for the better. We work across all insurance lines, matching people and small businesses to the right coverage for their needs within personal, commercial and small business space.I was responsible for building a department to establish, align, implement and manage partnerships across the full customer experience across relevant insurance products in order to grow the Mylo business. I specifically built the mortgage partnership vertical from scratch to grow lead volume within the personal lines space and innovated how mortgage and home insurance worked together for the ease of the customer. Overall, I focused on reaching relevant consumers at key inflection points and offered value adds to partners, while working with my internal team to optimize the entire process from partnership integration throughout the sales funnel.In addition to partner work, I was established and shaped key team processes internally to increase productivity and efficiency as we doubled our partner driven leads without growing the team.

Kansas City, Missouri Area

Responsible for strategic connections planning, channel & tactic prioritization, budget management & allocation, and execution of connected campaigns. I led the integration of cross-channel planning to architect the idea and connect brands to the right audiences with purpose and results, maximizing the value of every touchpoint across the connected consumer experience. I help create the creative idea with insights, data and best practices in order to connect it to the right audience and relevant channels. My cross-channel team consists of specialists within the paid media, search, social, email, PR and SEO space, with hands on experience within each of those verticals. I manage content to work effectively and efficiently through the channel ecosystem and map complex campaign tactics and programs to be clear and available across teams.Produced award winning work across multiple campaigns and accounts. Accounts managed were Bayer CAP Brands & Pharma, Electrolux, Frigidaire, Tennessee Tourism, Bumble (App; 2019 Superbowl ad and campaign), Thrivent Mutual Funds and 3M Safety Division while working on new business development, departmental organization and growth, and agency-wide and industry thought leadership.Other Specialties:Influencer marketing specialistSocial strategistPaid media, social and search directorCollaboration leadClient leadPartnerships

Kansas City, Missouri Area

Accounts managed: Kashi, Kellogg's Brands, Electrolux/Frigidaire and Tennessee Tourism, while working on new business development, team organization and growth, and agency-wide thought leadership.I'm an avid mentor to a cross-channel team, defining their roles, strengthening their disciplines and improving visibility across the agency. I'm a true believer in cross-department integration, stepping outside a silo to collaborate with other disciplines to move the needle and stay innovative. Visionary work comes when channel, creative and insights are working together from the beginning, and ideas are rooted in research, data and statistics that can be executed to reach the right audience at the right time.On my accounts, I lead cross-channel strategy and oversee media, social, search, PR and CRM to ensure we are effectively and efficiently reaching our audience and leveraging content across many touchpoints. I provide agency-wide expertise, guidance and best practices for Influencer marketing, including managing 3rd party vendor relationships, influencer marketing tools and outreach guidelines.I attend industry conferences to represent my department and agency, and continue to maintain industry knowledge and understand trends.

Kansas City, Missouri

Accounts supervised: Kashi/Kellogg's, Wendy's, Einstein Bros. Bagels, YRC Worldwide

Kansas City, Missouri

Accounts managed Wendy's, YRC Worldwide, HairUWear, Lead Bank, AMC Theaters, Quiznos, USA Pro Challenge, TJX Companies, State Farm

Kansas City, Missouri Area

Accounts worked on: YRC Worldwide, TJX Companies (TJ Maxx, Marshalls, HomeGoods), Tom Watson, State Farm, AMC Theaters

Mainly worked on the USAA media team to create digital media campaigns, focusing on the military and woman's vertical. Additionally, I handled Commerce Bank search campaigns and Beauty Brands local media efforts.

Assisted in planning, buying and trafficking digital media campaigns for many travel-related clients.

Event Coordinator, Press Releases, Media Relations

Worked with the media supervisor to develop media plans for my clients, managed vendor communication and invoicing, led reporting and digital optimizations of campaigns and was accountable for client billing.