Maan Chipeco-De Guzman Email & Phone Number

Edmonton, Alberta, Canada

Drives dynamic go-to-market launches for senior living communities throughout Alberta and British Columbia, combining professionalism with a creative flair. Specializes in creating engaging messaging and content that highlight community value in compelling ways. With a strong background in executing strategic initiatives, including in-depth market and competitor analysis, pricing strategies, and crafting detailed buyer personas, I bring a comprehensive approach to every project.I am dedicated to upholding brand standards and nurturing strong relationships with both internal teams and external partners, which significantly enhances our marketing and outreach efforts. By collaborating closely with external marketing agencies, I ensure that projects are completed on time and within budget, all while infusing innovative ideas into our promotional activities.In my role, I manage the annual marketing plan, monitor occupancy KPIs, and oversee leasing objectives. I consistently use data-driven insights to evaluate the effectiveness of our sales and marketing strategies, ensuring informed decision-making that drives success.

Edmonton, Alberta, Canada

I thrive in fostering vibrant campus communities and empowering students to actively participate in events and clubs. In this dynamic role, I am entrusted with the following key responsibilities:Relationship Building: I passionately foster relationships with students, creating a warm and inclusive environment that encourages their active involvement in campus activities. By understanding their needs and interests, I facilitate connections that enhance their overall college experience.Creative Promotion Tactics: My role involves brainstorming and implementing innovative promotion tactics tailored to engage students effectively with Ookslife.ca. Through strategic initiatives, I enhance awareness about the diverse benefits of the platform beyond events, fostering a deeper understanding of its functionalities.Comprehensive Promotions Planning: I collaborate with the Promotions team in creating and executing detailed promotion plans, meticulously managing budgets, staff scheduling, locations, and logistics. By coordinating various elements seamlessly, I monitor and evaluate the successful execution of promotional campaigns, enhancing student engagement and participation.

Manila, National Capital Region, Philippines

I have had the privilege of spearheading impactful co-marketing initiatives with key partners, driving substantial increases in active users while effectively optimizing customer acquisition costs and elevating average revenue per user. My role involves the following:Co-Marketing Excellence: Led the implementation of co-marketing initiatives with carefully selected key partners. These strategic collaborations not only resulted in a significant surge in active users but also contributed to lowering customer acquisition costs, paving the way for enhanced profitability and sustainable growth.Enhanced User Journeys: Focused on delivering optimal user experiences by establishing and maintaining a robust and active marketplace within our app. By ensuring seamless navigation and engaging interactions, I have played a vital role in enhancing user satisfaction and retention rates, fostering a loyal customer base.Targeted Audience Expansion: Drove market penetration within specific target segments, diversifying our audience portfolio and expanding our reach. Through data-driven strategies and innovative marketing campaigns, I successfully broadened our customer base, capturing new audiences and increasing market shareData-Driven Decision Making: Utilized market research and data analytics to identify high-potential target segments and formulate precise strategies. Through data-driven insights, I have implemented targeted marketing campaigns that resonate with specific audience demographics, ensuring maximum impact and ROI.Innovation and Adaptability: Thrived in a dynamic and ever-changing market landscape by staying ahead of industry trends and technological advancements. By embracing innovation and adapting our strategies accordingly, I have positioned our company as a leader in the market, capturing new opportunities and sustaining our competitive edge

Manila, National Capital Region, Philippines

I am passionate about driving impactful initiatives that fuel growth and innovation within our industries. With a focus on strategic planning, relationship management, and seamless deployment, I have played a pivotal role in ensuring increased transaction volumes, fostering merchant engagement, and optimizing the usage of our cutting-edge solutions.Strategic Industry Growth: Responsible for orchestrating robust strategies to drive growth in transaction volume within the assigned industries. Through meticulous market analysis and targeted initiatives, I have successfully steered our efforts towards achieving substantial increases in transaction numbers, enhancing our market presence and revenue streams.Strategic Trade Programs: Developed and executed innovative trade programs in collaboration with key merchants, ensuring that Maya Enterprise Solutions remain top of mind. These programs not only fostered loyalty among merchants but also increased the utilization of our solutions, driving customer satisfaction and retention.Team Leadership and Relationship Management: Oversaw and managed a team of dedicated relationship managers, guiding them to nurture and strengthen relationships within their assigned industries. By providing mentorship and strategic direction, I ensured that our team delivered exceptional service, driving merchant satisfaction and loyalty.Efficient Deployment of Solutions: Ensured the timely and proper deployment of Maya Enterprise Solutions to onboarded merchants. By implementing streamlined processes and collaborating cross-functionally, I facilitated seamless onboarding experiences, maximizing merchant engagement and solution utilization.Data-Driven Insights: Utilized data-driven insights to identify opportunities and formulate targeted strategies. By leveraging market intelligence, I developed data-informed plans that effectively addressed the unique needs of each industry, ensuring tailored solutions that drive impactful results.

National Capital Region, Philippines

Manila, National Capital Region, Philippines

I am passionate about crafting innovative and data-driven strategies that elevate our online presence and drive tangible results. My expertise lies in shaping the digital landscape through strategic thinking, collaborative initiatives, and creative problem-solving. Here's how I add value:Always-On Strategy for Search: I am entrusted with the strategic thinking behind our always-on approach for Search. By leveraging cutting-edge techniques and staying ahead of industry trends, I ensure our bank maintains a prominent online presence, driving organic traffic and enhancing brand visibility.Commercial Optimization: I spearheaded initiatives to optimize commercial costs and revenues by enhancing our engagement with local financial aggregators and product comparison websites. Through strategic partnerships and targeted efforts, I contributed to maximizing profitability and expanding our market reach.Social Media Mastery: I implemented a robust social playbook for the bank, employing a combination of strategy and tactics that resulted in a remarkable 10% improvement in overall Facebook page engagement compared to the previous year. By crafting compelling content and fostering meaningful interactions, I strengthened our social media presence and deepened customer engagement.Agency Management: I excel in managing and guiding partner agencies, ensuring seamless collaboration and alignment with our objectives. By setting and achieving service level agreements, I maintain high standards of performance and drive mutual success in our partnerships

Manila, National Capital Region, Philippines

In this role, I am entrusted with shaping the digital narrative and enhancing brand engagement through innovative and strategic digital communication initiatives. With a keen eye for emerging trends and a passion for pushing boundaries, I drive impactful and creative campaigns that resonate with our audience. Here's how I make a difference:Strategic Digital Communication: I lead the strategic thinking and implementation of digital communication within our connection plans across various platforms and assets. By developing comprehensive strategies, I ensure our brand's voice is not only heard but leaves a lasting impression in the digital sphere.Interactive Engagement: I manage our interactive engagement platform by curating relevant content, facilitating consumer-generated content, and delivering immersive experiences. By creating engaging spaces for consumers, I foster meaningful interactions, strengthening our brand-consumer relationships.Innovation and Experimentation: Collaborating closely with key agency partners, I am at the forefront of delivering brilliant and innovative ideas for the digital space. I leverage my expertise and encourage constant experimentation to raise the bar, adapting to the ever-changing media and technology landscape.Regional Collaboration: I function as the country representative in the J&J Regional Digital team, fostering collaboration and knowledge sharing. By coordinating with the regional team, I ensure seamless product support and facilitate the exchange of best practices, contributing to a unified and impactful regional digital strategy.

Manila, National Capital Region, Philippines

In this role, I have played a pivotal role in reshaping the organization's digital landscape. With a focus on innovation and strategic thinking, I have led transformative initiatives across various functions, leaving a lasting impact on the company's digital portfolio. Here's how I've made a difference:Organizational Design:Designed a new organizational structure tailored to support the optimal growth of Summit Media's digital portfolio. This innovative structure, categorized into key areas has set the foundation for strategic expansion.Successfully structured P&L against the new organizational setup, ensuring financial accountability and streamlined operations.Oversaw the recruitment and training of 12 talented professionals within a span of 6 months, fostering a culture of excellence and expertise.Retained and restructured the capabilities of 18 existing team members in just 3 months, aligning their skills with the evolving needs of the organizationAd Product Development:Spearheaded the conceptualization and development of Summit Media's first Native Advertising product. This involved comprehensive assessments of product revenue viability, rigorous UX testing, and the seamless development of a sophisticated Back End CMS.Expanded the native advertising product offering by establishing a Native Ad Network, enabling multi-advertiser bookings and cross-selling opportunities, enhancing revenue streams and client satisfaction.Ad Operations and Creative Solutions:Ensured optimal utilization of available inventory by maintaining an impressive 80% fill rate. Implemented strategic ad reservations and established a dedicated team of data analysts, providing benchmark metrics to enhance decision-making.Launched key pilot projects showcasing diverse native ad products. These initiatives not only highlighted our creativity but also provided valuable insights into consumer preferences.

Diploma In Business Administration With A Marketing Concentration, Business Administration And Marketing

Bachelor Of Arts (Ba), Humanities With A Professional Certificate In Communication