As an Independent Consultant at JLC Marketing & Sales LLC, I spearheaded the development and sale of cross-platform and digital sales programs for high-profile clients like WWE and A&E Networks. By leveraging site analytics, I crafted effective sales strategies to expand the userbase and drive revenue growth. Additionally, my role involved creating compelling content and optimizing operations to ensure maximum impact and success for the company.

Managed pre/post digital, event, and content syndication sales strategy for multiple international sales teams/regions. Project managed internal product releases for international digital sales team. Over-hauled on-boarding operations, instituted monthly KPI reports on syndication partners to access performance and where achievable increase ROI for WWE in international markets. Prepared financial reviews, assessments and forecasting models to improve process and profitability of department.Improved processes and established policies to support organizational goals. Managed International clients across strategic partnerships with video and social platforms; i.e. YouTube, SnapChat, Facebook, Instagram. Monitored multiple clients KPI and advised sales accordingly to assure quality results and repeat business. Provide technical support where necessary.Established new process and instituted select inter-departmental staff meetings to manage and improve the efficiency of services across Ad Operations, Product and Finance.

Senior Sales Strategist responsible for expanding new corporate division which positioned DIRECTV services exclusively to B to B market. Prospected all major categories and verticals in Retail, QSR, Transportation, Finance, etc contacting C-Level Executive level Marketing, Purchasing and Operations Decision makers across East Coast Territory.

• Brainstormed, developed and executed editorially driven sponsorship integrations that were instrumental in achieving digital ad sales aggressive revenue goals. Resulting in 200% digital ad revenue growth YOY• Develop and execute digital marketing campaigns to build consumer database, drive traffic, increase brand awareness which directly lead to the reaching and surpassing 2007 departmental team marketing goals by 150%• Manage the sales and revenue development relationship between AETN traditional, syndication, and consumer products divisions and digital ad sales/marketing/production departments• Created turn-key digital sales programs across all AETN digital brands by producing editorial and production integrations and brand extensions with outside vendors and internal business units of:o WAP Platforms & Mobile Marketing o Games, Widgets and Content/Product Development o Consumer Products & Ecommerceo Brand/Promotion Marketingo Digital Distribution Partners

•Startup website - established successful Fortune 500 client list (e.g. American Express, M&M Mars) incrementing sales by 200%•Created and produced sales materials, rate card. •Lead successful local sales to client during expansion of Menupages.com services beyond Manhattan and Brooklyn - Multiple cities in Florida, Chicago, Los Angeles, San Francisco, Boston

• Positioned and sold to Fortune 500 tech companies Road shows• Created programs lead by industry IT/Tech expert publishers to roundtables of pre- qualified list of decision making purchasers at global Fortune 500 companies• Turn-key events that closed business at the event itself -maximizing ROI

•Cross media sales, selling digital, print, event and special insertions (email, custom publishing)i. 115 print titles - segregated in multiple vertical categories (family, automotive, sports, etc)• Successfully sold largest non-endemic digital partnership in multiple vertical categoriesi. $1.2 Million dollars - 6 month sponsorship

. Core hire of new division IPG to lead East coast - contractor Exclusively positioned new interactive program guide platform to Fortune 500 companies

Established and expanded the Digital Ad Sales & marketing department. Increasing revenue by 300%, had digital included in 2 separate channel upfronts. Business Development deals cemented the digital brand identity moving beyond companion business for channel to stand alone business department