Marie Cesbron Email & Phone Number

London

Innovation advisory in whitespace and healthy growth strategy. We aim to close the innovation gap between doing well and doing good, creativity and business acumen, theory and action, technology and the living. We see wellbeing, longevity, regeneration and the bioeconomy as critical sources of value creation across sectors and for society & planet.Industry expertise includes wellness, longevity, nutrition, beauty, luxury.Insight & Foresight - Trend Intelligence - Innovation… Show more Innovation advisory in whitespace and healthy growth strategy. We aim to close the innovation gap between doing well and doing good, creativity and business acumen, theory and action, technology and the living. We see wellbeing, longevity, regeneration and the bioeconomy as critical sources of value creation across sectors and for society & planet.Industry expertise includes wellness, longevity, nutrition, beauty, luxury.Insight & Foresight - Trend Intelligence - Innovation Strategy - New Business Models and Branding - Life-Centred Design - Sustainable Innovation and Marketing – Ideation Workshops & Hackathons - Keynote & Talks - Learning & Development - Open innovation - Collaborating with Startups - Venturing & incubation. Show less

London - New York

Futures intelligence, open innovation strategy and incubations.

London Area, United Kingdom

Innovation Fellow within Grow London, the Mayor of London's business growth agency, with the Royal College of Art. The Fellowship is a cross sector network for corporate leaders championing sustainable, inclusive and effective growth through open innovation.

London - Paris

BEL Group aims to help build the food industry model of the future by offering healthier and more responsible food for all. Strategic innovation in action: moving from a dairy company to a business of sustainable portions of healthy food (dairy and plant-based).

London

Gemic is a global strategy, innovation, and thinking partner for forward looking corporations and institutions. Translate what’s now into what’s next — interpreting how shifts in society, culture, technology, and the human condition converge so that organisations can see the future and shape it.

London

BIG BLOOM accelerates social innovation while developing people's leadership skills for the new world.During our Hackathons for Good participants work in teams, supported by Big Bloom coaches and designers, to solve the innovation challenge of a non-profit organisation in four design-thinking workshops. We call it "Learning better by doing good".

Paris - London

Trail blazing the creator economy, Lucette.com is a platform for beauty micro-influencers and communities, enabling new marketing and consumer insight practices. Acquired by Hivency in 2020.

London - Nottingham

Built the Beauty Innovation Lab of WBA's consumer arm (No7, Soap & Glory, Liz Earl, Sleek Makeup) to foster innovation at large (new products & services, partnerships, tech capabilities, business models, innovation culture). Key results include:- Defined innovation strategy and roadmap resulting in the delivery of a balanced pipeline of breakthrough innovation and quicker wins. Contributed to the redefinition / focusing of overall business strategy, leveraging WBA's unique hybrid model… Show more Built the Beauty Innovation Lab of WBA's consumer arm (No7, Soap & Glory, Liz Earl, Sleek Makeup) to foster innovation at large (new products & services, partnerships, tech capabilities, business models, innovation culture). Key results include:- Defined innovation strategy and roadmap resulting in the delivery of a balanced pipeline of breakthrough innovation and quicker wins. Contributed to the redefinition / focusing of overall business strategy, leveraging WBA's unique hybrid model (retailer + FMCG) and heritage in care.- Drove higher ROI with fewer and bigger innovation, as well as high-yield asset management. Fostered discipline and flexibility with process and governance. Successfully embedded new innovation frameworks. Introduced experiment with non BAU models and initiated game-changing external partnership.- Set up a high performing team, attracting new talents and enhancing capabilities. Fostered new ways of working and cultural change to enable innovation at its best. Show less

London

The Age of No Retirement is a social enterprise which fosters innovation for an age-neutral world by design. We led disruptive quantitative research that challenged common generational pre-conceptions. We created -with the Royal College of Art / Helen Hamlyn center for design- the Intergenerational Design toolbox and workshops for roll-out in the corporate sector. We set up a challenge-based crowd-sourcing platform in partnership with Spigit, attracting over 5000 participants.

Paris - London

We created L’OREAL Group’s 1st insight & intelligence center of excellence, and enabled the transformation of the R&D into a consumer-centric and outside-in Research & Innovation capability.Short and long term impact results include:- Fuelled l’Oréal Group’s innovation roadmap with pioneering opportunities (skin quality, well-ageing, multiculturalism, personalisation, clean&green) and research practices (psychographics over demographics, won best mobile qualitative research award'15 at… Show more We created L’OREAL Group’s 1st insight & intelligence center of excellence, and enabled the transformation of the R&D into a consumer-centric and outside-in Research & Innovation capability.Short and long term impact results include:- Fuelled l’Oréal Group’s innovation roadmap with pioneering opportunities (skin quality, well-ageing, multiculturalism, personalisation, clean&green) and research practices (psychographics over demographics, won best mobile qualitative research award'15 at MRMW, co-invented and patented a self-ethnographic system trailblazing video UGC as a unique source of insight).- Implemented consumer-centricity and future-thinking across the organisation, boosting quality of decision and ROI, and future-proofing business growth. Went the extra-mile on insight activation. Promoted collaborative work in a multi-hub & multi-cultural organisation. Led by influence. - Built, animated and up-skilled the community of insight professionals across the organisation. Show less

Paris

- Stemmed the decline of heritage dermo-cosmetic brand worth €850M in sales across EU, Asia, Americas and set up a high performing team. Balanced strategic innovative thinking with operational and financial optimisation. - Refreshed brand architecture and value proposition, reactivated advertising impact, pioneered integrated communication and relational marketing via digital capabilities, cleaned up unhealthy P&L and over-segmented product portfolio, drove supply chain efficiencies.-… Show more - Stemmed the decline of heritage dermo-cosmetic brand worth €850M in sales across EU, Asia, Americas and set up a high performing team. Balanced strategic innovative thinking with operational and financial optimisation. - Refreshed brand architecture and value proposition, reactivated advertising impact, pioneered integrated communication and relational marketing via digital capabilities, cleaned up unhealthy P&L and over-segmented product portfolio, drove supply chain efficiencies.- Built and developed a team of 25 people, increasing engagement, collaboration and performance through new ways of working and a shared vision. Successfully managed by influence key stakeholders (markets, R&D, manufacturing). Show less

New York

- Expanded business beyond makeup with breakthrough value proposition in skincare ("skin makeover") for China.- Boosted brand edge through new makeup artistry credentials.- Delivered growth of lip & nail global portfolio which I was heading on top of new business development.

New York

- Led marketing of makeup business worth $500M in the USA, keeping top 3 rank against fast growth makeup artist brands / MAC Cosmetics.- Defined brand value proposition for the US (French touch artistry) which then was scaled globally. - Developed and launched winning products (multi-cultural makeup line, hybrid skincare makeup, Juicy Tubes).- Significantly improved customer shopping experience (color bar, brow studio). Brought edginess via new seasonal look artistic direction.-… Show more - Led marketing of makeup business worth $500M in the USA, keeping top 3 rank against fast growth makeup artist brands / MAC Cosmetics.- Defined brand value proposition for the US (French touch artistry) which then was scaled globally. - Developed and launched winning products (multi-cultural makeup line, hybrid skincare makeup, Juicy Tubes).- Significantly improved customer shopping experience (color bar, brow studio). Brought edginess via new seasonal look artistic direction.- Redefined KPIs, optimized media investment, streamlined SKUs while optimising color & product assortment, significantly improving marketing ROI. - Built strong teamwork and collaboration with sales & training teams with "no non-sense" marketing support. Show less

Paris

- Paved the way of new mature skin care category with the launch Novadiol (now Neovadiol). Created the original “skin density” proposition - now a market standard and the highest value-generating franchise for the brand till present.- Ignited communication strategy disrupting beauty industry codes (show both the problem and the solution) which was then rolled out across the whole Vichy brand.

Master'S Degree - Ms, Business, Management, Marketing

Bachelor Of Science - Bs, Psychology, Honors

Sustainability Leader Programme