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I've always thought I'd jump at the chance to talk in the third person, but I just couldn't pull the trigger today. So, you get 1st person Matt. I get to build great brands in higher ed. Better than that, I get to help build unique ways for future students, parents, alumni, and fans to experience those brands. I've been fortunate to help big schools like Auburn and Ohio and small schools Piedmont and Marian blow up enrollment. I helped Clemson build the strategy for their first annual Give Day where they raised nearly $1 million in 24 hours. I helped the University of Kentucky reimagine how they communicate the student lifecycle and make it easy for students to find the perfect major.More than anything, I've been really fortunate to work and collaborate with really smart clients and incredible teams to solve big problems at colleges and universities. Ultimately, I get to help kids find the perfect place to get an education and alumni to reconnect and give back.
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Managing MemberMcfadden+CoColumbus, Oh, Us
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Senior Vice PresidentSimpsonscarborough Sep 2022 - PresentColumbus, Ohio, United States
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Vice President, StrategySimpsonscarborough Feb 2021 - Sep 2022
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Vice President, Strategy & AccountsSimpsonscarborough Aug 2018 - Oct 2021
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Director Of Marketing & StrategyUp&Up Agency Jan 2016 - Aug 2018Greenville, South Carolina Area- Lead brand strategy development for multiple universities serving as the interplay between research and creative, conducting competitive research and developing the positioning and pillars- Lead brand strategy and awareness, marketing, and business development efforts for the agency- Created and executed multiple on-campus workshops - from brand activation to content and social media strategy- Frequent speaker at conferences like CASE, AMA, EduWeb, Digital Summit, and others -
Digital StrategistUp&Up Agency Dec 2012 - Aug 2018Head of Digital Strategy and Client Services for Up&Up. Responsible for development of client Digital Strategies, monthly client reporting on strategic performance, and client retention and growth.
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Account ExecutiveMerge Jan 2012 - Dec 2012Responsible for creating and executing results driven digital strategies for clients. Also responsible for all things marketing and new business at Merge.
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Director Of Marketing And Business DevelopmentMerge Sep 2009 - Dec 2011Responsible for agency marketing and new business development. Also, developed digital strategies for new clients and supported account executives in the implementation and execution of those strategies.
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Executive DirectorYmca Of Greenville Dec 2002 - Sep 2009Executive Director in responsible for $2.5 MM budget, $85,000 annual campaign, board of advisors recruitment and retention, and 200+ employees.
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Group Life And Disability Sales RepPrudential Financial 1999 - 2001
Matt Mcfadden Skills
Matt Mcfadden Education Details
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Marketing
Frequently Asked Questions about Matt Mcfadden
What company does Matt Mcfadden work for?
Matt Mcfadden works for Mcfadden+co
What is Matt Mcfadden's role at the current company?
Matt Mcfadden's current role is Managing Member.
What is Matt Mcfadden's email address?
Matt Mcfadden's email address is mm****@****ncy.com
What is Matt Mcfadden's direct phone number?
Matt Mcfadden's direct phone number is +186437*****
What schools did Matt Mcfadden attend?
Matt Mcfadden attended Auburn University.
What are some of Matt Mcfadden's interests?
Matt Mcfadden has interest in Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights, Health.
What skills is Matt Mcfadden known for?
Matt Mcfadden has skills like Digital Strategy, Marketing, Digital Marketing, Social Media Marketing, Marketing Communications, Strategy, Marketing Strategy, Social Media, B2b Marketing, Leadership, Email Marketing, Integrated Marketing.
Who are Matt Mcfadden's colleagues?
Matt Mcfadden's colleagues are Sara Abtahi, Rachel Thomas Green, Steve App, Kristie Colón, Denise Simpson, Kristen Tiernan, Jack Simpson.
Not the Matt Mcfadden you were looking for?
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Matt McFadden
Salt Lake City, Ut5freedom-innovations.com, gmail.com, lantronix.com, tealdrones.com, tealdrones.com -
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Matt McFadden
Director, Analytics & Insight, North America Oral Care At Procter & GambleCincinnati, Oh1pg.com2 +185949XXXXX
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Matt McFadden
Weirton, Wv2comfortsupplypgh.com, gmail.com3 +130479XXXXX
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