Carmen Fernández Ramírez Email & Phone Number

Madrid, Es

Madrid, Spain

▪︎ Directly reporting to the International Marketing Director, overseeing marketing operations across 15 countries including Spain, France, UK, Germany, Poland, Belgium, Italy, Slovenia, Czech Republic, Austria, Hungary, Romania, and the Balkans.▪︎ Crafting, executing, and overseeing corporate marketing strategies encompassing communication and media initiatives, both offline and online advertising, promotions, PR, events, and guerrilla marketing campaigns.▪︎ Strategizing and… Show more ▪︎ Directly reporting to the International Marketing Director, overseeing marketing operations across 15 countries including Spain, France, UK, Germany, Poland, Belgium, Italy, Slovenia, Czech Republic, Austria, Hungary, Romania, and the Balkans.▪︎ Crafting, executing, and overseeing corporate marketing strategies encompassing communication and media initiatives, both offline and online advertising, promotions, PR, events, and guerrilla marketing campaigns.▪︎ Strategizing and implementing digital and social media plans, including website development, content plan supervision and creation, newsletters, and display campaigns.▪︎ Generating creative briefs and overseeing creative processes with a focus on local adaptation and development.▪︎ Coordinating and managing relationships with agencies and suppliers.▪︎ Responsible for strategic marketing budget management.▪︎ Providing mentorship and guidance to the Marketing teams in Germany and Spain.Projects▫︎ New brand architecture and image for URSA. Definition, development, and implementation, enhancing brand recognition and unifying identity across all channels (physical and digital).▫︎ New URSA websites. Definition, development, and implementation of the corporate website and over 30 local pages. Improving user experience, brand consistency; increasing web traffic by 36%.▫︎ Successful launch of URSA PureOne. Innovative product with a presence in key markets. Positioned as a premium in a commodity sector, achieving broad acceptance and a 10% increase in sales.▫︎ Viral campaigns in Italy reaching 2 million people on Twitter and FB; 4000% increase in FB fans and over 5000 petitions on change.org. Finalists in the Digital Communication Awards 2015 with the #weareallbear campaign.▫︎ Organization of the Sustainable Building Conference (SB10) as Gold sponsors of the Green Building Council Spain.Achievements▫︎ 35% open rate in external newsletters in Spain.▫︎ 75% annual growth on LinkedIn profile and 95% on FB. Show less

Madrid, Spain

Madrid, Spain

Máster, Digital Marketing Management And Internet Business Communication (Web 2.0), 8/10

Effective Business Communication

Effective Business Communication. Grade Distinction.

Grado Superior, Inglés - Alemán