Results-driven Sales and Marketing Leader with 8+ years of experience transforming brand visibility and driving revenue growth across multiple industries. Leveraging a blend of strategic marketing, sales optimization, and digital transformation expertise, I specialize in crafting innovative, data-driven strategies that deliver measurable outcomes.As a recent self-employed consultant, I’ve empowered clients to enhance their brand presence, streamline sales processes, and achieve impactful ROI through targeted marketing solutions. Known for my collaborative leadership style and customer-centric approach, I excel at uniting cross-functional teams to achieve shared goals. I am passionate about driving success through strategic insights, relationship-building, and a commitment to excellence.

Actively lead cross-functional budget planning sessions, engaging with stakeholders to foster collaboration, align financial objectives, and support overall organizational goals.Led the first marketing strategy creation and implementation at ANGLE, liaising with internal stakeholders to align departmental and corporate goals leading to increase revenue for both Diagnostics and Pharmaceutical services.Designing and executing the digital arm of our marketing strategy for X and LinkedIn, resulting in an increase of over 210% in LinkedIn followers in the first 11 months, whilst simultaneously doubling follower engagement on LI.Consistently exceeding KPIs for content creation, campaigns, web traffic and website excellence, and social media by building a high-performing team, fostering a culture of excellence and accountability.

The focus of this role is to identify product opportunities to support the company’s strategic goals globally. This is achieved through partnership with the research and development, business intelligence, and manufacturing departments emphasizing omnichannel working.Lead the development and support of the management of regional and global key opinion leaders partnering with the regional directors to accomplish this.Provide training and mentoring to the product, sales, and marketing teams to ensure product alignment with corporate strategy.Direct partnerships with Marketing departments globally to deliver unified brand messaging and corporate image to customers.Manage social and customer needs through understanding the transformations in a global diagnostic environment.Implement and delivery of internal continuous improvement strategy to shift company focus from research and development to a commercial entity. This is achieved through organizational changes including team structure, interdepartmental collaboration, customer voices, and streamlining of processes.

The priority of this role is to focus on the international markets to develop, implement and manage all marketing strategies for clonoSEQ. Adapting any relevant existing US-based programs to the specific needs of the international markets across Europe, APAC, and LATAM. Partnering with each country leader to plan and deliver effective peer-to-peer programs with academic and community clinicians. Planning and management of international events (conferences, symposiums, and sponsorships) at all levels of the business to drive growth for the international teams, growing awareness of the organisation and productsDeveloping and managing marketing assets, looking at the lifecycle of international collateral materials including design development, compliance, and legal review, fulfillment, distribution, and inventory process. Digital marketing is another key point in this role with website content development and implementation as well as utilising social media and corporate communications to advance Adaptive’ products and messages across new markets.Partnering with internal teams and venders to regularly track and reconcile the marketing budgets for the international teams, collaborating with the finance teams to monitor the department budget vs spend, ensuring we can maximise growth.

My areas of expertise are digital marketing and content marketing along with product life cycle management, my goal is to create a connection between my organisation and healthcare providers. I work across the UK & Ireland with our sales teams and partners around the region to implement and launch digital marketing campaigns and content marketing. Using the latest research, we can drive generation of digital marketing campaigns as well as building educational tools to position our organisation’s activity withing the In-vitro Diagnostic industry. This helps to raise awareness amongst healthcare providers and partners wo can make a real difference to patients.Working with our partners directly and indirectly we can help streamline the monitoring and diagnosis of blood cancers and immune system disorders.

As part of the UK team, I implement and develop product-specific strategies and marketing material. This ultimately leads to sales of instrumentation, specialist proteins assays, and immunoassay product lines to meet and surpass national budgets year on year. I work closely with the Business Development Manager to investigate the UK and Ireland landscapes for opportunities including clinical trials, government initiatives, customer requirements, competitor activities, changing local guidelines, and much more. I also develop, manage and maintain databases to capture key customer information to improve the supply and demand for product management through forecasting and production.I liaise closely with multiple internal departments in design, global product marketing, commercial marketing, manufacturing, customer service to name a few. This helps me monitor the product life cycle as well as pre-and post-market field trials to confirm product performance, maximise product positioning and meet organisational goals. Part of this is done through internal consultation as a member of the project/product development teams in providing scientific and technical input to ensure that the clinical utility of our products meets clinical needs for our customer base and ultimately improving patient lives.

As a TM for The Binding Site I have developed strong relationships with customers in the accounts as well as utilising relationships from previous roles to find new contacts to help grow current business. Being highly motivated has helped me to organise my time effectively to manage the outcomes of various accounts in different stages of sales cycles as well as helping to identify and prioritise these accounts into an efficient list. I have also been given the opportunity to work with managed service providers growing relationships with them to help in moving accounts in a strategic direction to benefit the business.