=> Full-time lecturer and researcher at Collegium Da Vinci, cooperating also with Poznan University of Economics at the Faculty of Management, Department of Services Management, as well as lecturing post-graduate courses at a number of different universities. Wrote a master work on “Advertising of the Immaterial Services”. Working as a researcher has done his doctor’s degree on “Professional Services Marketing and Quality Assurance”. University Senate has rewarded the Doctoral Thesis.=> His professional experience was gathered in cooperation with many Polish and international companies, both in Poland and internationally. Among main clients are: Merill Lynch Investment Emerging Markets with design projekt of Dominet Bank S.A., Western Union|Polska, AIB - project within Bank Zachodni WBK S.A., Invest Bank S.A., JUST Polska S.A. (leading Polish add agency), BZ WBK Finanse&Leasing S.A., WBK AIB Investment Fund S.A., Reemtsma Polska S.A., Krajowa Rada Radców Prawnych (Polish Association of Legal Advisers), HEFRA SA (manufacturer of silver and silver plated ware and tableware) strategic design, development and roll out of their retail network, Minimal (Billa/Reve) retail outlet – model shop design and implementation.=> Fields of Interest: Service Design, Design Management, the Holistic Approach, Inclusive Branding, Customer Experiences, PSFs, B2B Services, Service Networks, Qualitative Research Methodology