Patrick Mchugh Email & Phone Number

Remote

Remote

Formulated, reshaped and project managed key companywide initiatives for Central Operations & Corporate Strategy team. Bolstered employee engagement and alignment to drive cross-functional execution of business goals.• Enhanced and project managed the companywide strategic planning process – timeline, documentation and communications plan – to hasten the development and reporting of company goals. Boosted employee knowledge of strategic objectives and progress (+11% pulse survey) and allowed cross-functional stakeholders to begin executing their respective 2024 plans a month earlier than previous years.• Reformatted the purpose, process and documentation of key touchpoints (QBRs, management reports, all hands meetings) to be more cross-functional. Created new scorecards and presentation templates to establish consistency in measuring progress across functions.• Originated a communications plan and crafted written and visual content for the SVP, Central Operations & Corporate Strategy. Content included presentations for the Board of Directors, companywide meetings, Director+ meetings and other internal audiences.• Polished, updated and reorganized the CorpSpot companywide intranet (Confluence wiki format) to enhance the work of cross-functional stakeholders and bolster overall employee engagement. CorpSpot readership increased +23% from Nov. 2023 to Jan. 2024.• Directed the operating rhythm and cadence of the Central Operations & Corporate Strategy team (team meetings, information flow, etc.).

Rated Outstanding Performer in performance review each year. Managed a high-performing team of 10 communicators to customize and achieve business goals. Trusted advisor supporting C-Suite executives (two Zone Presidents, Chief Restaurant Officer, Franchise Relations VP) and leadership franchisees. Led local and national communication efforts for the most significant franchising change in McDonald’s history. Streamlined 14,000+ restaurant operations via strategy creation, alignment and execution between Zone and Field teams. Produced strong results despite a 60% team headcount reduction.• Devised and chaired the communications plan for McDonald’s 2023 business strategy, Accelerating the Arches. Drafted content for each phase of planning, collaborated with leadership franchisees, aligned with cross-functional drivers to ensure timely delivery of milestones, and mobilized final communications to the full McDonald's System (company employees, franchisees, suppliers).• Elevated engagement in big moments: 2022 Worldwide Convention (led highest-rated session), 2022 Zone Summit (87% approval), webcasts and town halls (81% engagement in 2022). Also boosted franchisee & employee pulse survey scores (+20% from 2021 to 2022).• Demonstrated out-of-the-box thinking to evolve channel strategy via two-way communication by launching Workplace by Meta in 2022. Achieved 74% franchisee and employee engagement within 60 days of launch.• Organized domestic and global benchmarking trips for "Rally the West" franchisees in 2022, engaging with industry experts to improve digital and people practices. West Zone restaurants exceeded digital and people metrics five straight quarters 2022-2023.• Recognized for contributing to over 90% franchisee adoption rate of Employee Value Proposition (EVP) in 2021.

Stamford, Connecticut

Founded and executed the strategic communications plan for the Stamford Field Office (approx. 1,500 restaurants). Chief of Staff and thought partner to Field Vice President. Crisis lead for the most impacted COVID areas; devised recovery plans to keep stakeholders safe, well-informed and motivated to drive performance and serve customers.• Developed “Stamford Strong” business campaign to align and engage stakeholders around COVID recovery. Stamford earned highest field engagement scores in Oct. 2020 survey, above the national average in 16 of 17 categories. 92% said, “I understand what McDonald’s wants to accomplish,” and 90% said, “I have more optimism for what we will accomplish in the future given System alignment."• Displayed vision-driven approach in conceptualizing and designing the strategic communications plan for the Stamford Field Office. Helped Stamford rank #1 in sales, guest count growth, people metrics, drive-thru metrics, delivery and chicken sales.• United with leadership franchisees in 2019 to create the Stamford Field Alignment Council (FAC), an advocacy body that shared best practices across the field office. The Stamford FAC empowered the McDonald's System, benchmarking with the other nine field offices.• Rallied 500 key stakeholders during in-person and virtual Field Office Summits in 2019 and 2020, planned in partnership with event agencies. The 2019 Stamford Summit earned an 88% attendee satisfaction score.• Streamlined the communications processes for the Stamford Field Office in 2019 to curate cross-functional alignment. Formulated the first Stamford Field Office calendar and introduced the Stamford Field Brief to push key updates directly to restaurants.

Served as play-by-play, color commentator & sideline reporter for various TV & online streaming sports telecasts at the collegiate and high school level. Sports covered included football, basketball, hockey, baseball, soccer, volleyball, field hockey, swimming & diving.

Canton, Massachusetts

Delivered end-to-end communications efforts to support two global brands and three business units covering 20,000 points of distribution.• Planned and executed Dunkin’ Brands' first Global Convention in a decade, uniting 3,500 employees, franchisees and suppliers. Convention deliverables included piloting main stage presentations, leading International business unit breakout sessions, hosting the Franchisee Awards Dinner and amplifying the event’s digital strategy by building the Convention website and mobile app.• Utilized excellent communication and public speaking skills in crafting internal and external presentations for the CEO. Presentations included the Global Convention keynote, earnings video recaps, International regional meetings and various other external events.• Spearheaded communications for the installation of new in-restaurant POS technology, which rolled out to 9,000+ U.S. Dunkin' restaurants in 2019. Steered beta test updates from the IT and Ops teams. Created a communications plan through completion of the installations.• Assisted the PR team with the external comms plan for the company name change (Dunkin' Donuts to Dunkin'), which generated significant media and social engagement.• Captured and distributed notes and a synthesized recap from the quarterly Brand Advisory Council meetings, which included top company executives and leadership franchisees discussing the next 5-year strategy.

Canton, Massachusetts

• Conceptualized and designed “International Matters” newsletter to unite the four International regions around a shared strategy. Centered on operations, marketing and people best practices, the newsletter yielded +35% franchisee engagement from 2017 to 2018.• Constructed the first-ever Franchisee Portal for International franchisees (75% engagement rate within 90 days), while revamping and relaunching the U.S. Franchisee Portal (+20% U.S. franchisee engagement within 90 days). Work included wireframe redesign with IT, drafting training materials for stakeholders and assembling the full timeline and communications plan for launch.• Planned and carried out annual Franchisee Awards events in 2017 and 2018, which honored top-performing Dunkin' and Baskin-Robbins U.S. Franchisees. Responsibilities included shaping the nomination and vetting process, coordinating with event planners, writing the awards script and run of show and disseminating post-awards communication. Both Awards events were rated 5 stars by attendees.• Built a mobile app (via Cvent) for the annual International regional meetings, streamlining key updates and communications for attendees before, during and after the events. The app was cited by multiple attendees as a positive in the post-event surveys.• Served as editor for "Common Grounds," a monthly magazine for restaurant managers and teams. Work included generating story ideas, partnering with writer and designer on content and layout and managing associated publishing costs.

Canton, Massachusetts

• Established a communications plan for the International business unit (Dunkin' & Baskin-Robbins brands, 60+ countries). Previously, no centralized communications existed for the four International regions. Deliverables included marketing kits, operations newsletters, equipment updates, food safety webcasts and crisis alerts. The cadenced communications helped the International business unit post positive comps for three consecutive quarters in 2016 and 2017 (10 consecutive quarters of negative comps before 2016).• Tracked metrics to evaluate the effectiveness of key communications. Email open rates improved from 59% in 2015 to 72% in 2016.• Penned video scripts and email recaps for quarterly earnings reports. Ran the teleprompter during video recordings inside office TV studio.• Wrote and proofread various internal and external communications.

• Crafted feature stories for footballmatters.org, highlighting positive aspects of the sport of football at the amateur level. Work included generating story ideas, researching facts, interviewing subjects and composing feature stories.

Concord, New Hampshire

• Wrote game stories on local high school sports action.• Paginated sports section, particularly scoreboard agate.

Laconia, Nh

• Covered sports in the Lakes Region of New Hampshire, including high schools, prep schools, local colleges, junior hockey, community sports, and two NASCAR races.• Writing included game recaps and feature stories, as well as roundups via phone calls and email.• Shot and edited my own photos, with a photo gallery to go with every story.• Promoted the sports section via social media (Facebook and Twitter).• Paginated sports section, including page layout and design.

Greater Boston Area

• Published game and feature stories on local high school sports in Eastern Massachusetts.• Story development included exchanging phone calls and emails to generate ideas, conducting in-person interviews, researching statistics and background information, attending games and practices and drafting and revising final story.• Covered general game assignments, primarily high school football, while also compiling video, statistics and more.

Greater Boston Area

• Compiled content for NESN.com related to New England sports, including stories, blog posts, photo galleries, videos, and user interactive material.• Highlights included video and written recap of Boston Bruins 2011 Stanley Cup and championship parade, as well as tournament style fan voting on Boston's Greatest Sports Moment.• Extensive work in copy editing.

Quincy, Massachusetts, United States

• Published game and feature stories on local high school sports in southeastern Massachusetts.• Traveled to games and practices and called coaches and players to compile stories.• Recorded and edited video for website.• Assembled scoreboard agate by pulling items off AP wire and formatting layout and page design.