• Execute 800 email builds and 19,000,000 sends annually through strategy, development, reporting and optimization across four brands using HTML and CSS coding• Develop landing pages, forms, and SMS campaigns• Teach adjacent departments best practices to enforce data-driven recommendations• Support interdepartmental efficiencies by creating newsletters unique to each need, including strategy, design, copy and build• Maximize current technology to meet fans’ rising standard for communication and engagement • Introduced effective change through the following initiatives: • Revenue attribution to correlate marketing analytics with company KPIs • Dynamic content in order to communicate personalized information to premium clients while cutting execution time 50% • Content calendars to mitigate over-communication • Segment, campaign, and email templates to streamline build and QA process while maintaining branding • Legal compliance by completely restructuring subscription and preference processes • Automated welcome campaigns to jumpstart fan journey by streamlining data flows

•Owned email marketing campaigns across several sports and products to nurture, inform, and retain customers•Presented revamped A/B testing process with research and conversations to build knowledge of customer engagement and better communications • Provided data-backed suggestions on campaign implementation, design, and copy by analyzing data over time to continuously improve email strategy •Tracked relevant analytics for nearly 900 emails yearly to set data benchmarks and track marketing success•Led a team through tracking communications by posing as customers to identify areas of improvement in our customer journey

•Created design and content for a “Back to School” campaign to expand community outreach•Planned and executed a social media campaign to broaden target market and stay competitive

•Lead the team that stimulated customer service by making personal connections with members to provide the best possible experience

•Facilitated in building programs by assessing students’ needs to maximize program success