Michael Mckiernan Email & Phone Number

Hartford, Connecticut, United States

• Ensure that all communications, both internal and external, maintain a consistent tone, look, and message that reflects the brand's identity
• Write and produce news editorials and features (stories published nationally in Mass Transit Magazine, FOCUS newsletter among other publications)
• Design and curate a quarterly in-house magazine (40+ pages)
• Create and implement strategies to build and enhance the brand's presence in the market
• Plan and execute marketing campaigns across various channels, including digital, print, and social media
• Prepare clear, concise and comprehensive marketing reports and present to the Executive Staff

Manchester, CT

• Manage all aspects of season and event marketing strategies (design, ad spend, website management)
• Utilize Google Tag Manager, Google Ads, and social media advertising platforms to optimize and track marketing campaigns, resulting in increased online engagement and ROI
• Oversee paid search campaigns to maximize spending efficiency and ROI
• Responsible for 49 sold-out plays and concerts (2023)
• Sold 13% over season subscription sales goal (2023)
• Record setting single show ticket sales (2023)

• Served as hands-on producer for all digital products and services on the external website (HTML)
• Developed and maintained dashboards to visualize trends and convey complex data insights, enabling informed decision-making and strategic planning
• SEO Edgie, BrightEdge Award Finalist (2022), SEO page growth, 26% gain in keywords on Page 1 of Google
• SEO Evangelist, BrightEdge, Award Finalist (2023)
• SEO Edgie Search Innovation Award, BrightEdge, Award Finalist (2023)
• Website traffic up 38% YOY (2022-2023)

Hartford, Connecticut Area

• Graphic Design and Website Management (Indesign, Illustrator, Photoshop)
• Maintain TheaterWorks Hartford’s website (copywriting, graphic design)
• Assist in the development of all strategic marketing initiatives and plans
• Assist in the design of all marketing materials for the theater; playbills, brochures, mailers
• Selected as the lead designer for the Connecticut Critics Circle Awards (2016, 2017)Digital Marketing
• Build calendar of content across Facebook, Instagram, and Twitter

• Sold tickets to the general public
• Assisted guests at the Box Office during performances
• Worked in conjunction with House Managers / ushers to ensure a smooth open of house
• Logged daily Box Office income
• Prepped house and lobby for performance
• Oversaw all patron services including but not limited to will-call, post show discussions, emergencies, and overall comfort of patrons

Hartford, Connecticut Area

• Managed all day to day calendar events and meetings
• Acted as liason between PAD and clientele: scheduling appointments, phone interviews, etc.

Hartford, Connecticut Area

• Managed box office logistics and front of house operations for the festival
• Oversaw a team of paid staff, volunteers, and front of house security
• Enforced compliance of event rules and regulations
• Assisted in ingress and egress planning to ensure smooth day of operations
• Set up wi-fi network to ensure proper ticket scanning
• Oversaw all check-in equipment and hardware to ensure proper functioning for day of

The University Of Connecticut

• Responsible for client acquisition and retention
• Acted as the voice of the client, relaying any and all information back to UCSPAN
• Responsible for crisis management and resolved issues between client and UCSPAN

• Illustrated 3 comics a week
• Adhered to strict deadlines and guidlines
• Generated campus awareness for The Daily Campus newspaper

• Contacted media outlets to establish/ update contact information
• Experienced writing for editorials
• Co-wrote media alerts/ press releases
• Experienced working with media kits, distributed marketing materials
• Assisted photo shoots