Michael Mckiernan Email & Phone Number

Hartford, Connecticut, United States

• Ensure that all communications, both internal and external, maintain a consistent tone, look, and message that reflects the brand's identity• Write and produce news editorials and features (stories published nationally in Mass Transit Magazine, FOCUS newsletter among other publications)• Design and curate a quarterly in-house magazine (40+ pages)• Create and implement strategies to build and enhance the brand's presence in the market• Plan and execute marketing campaigns across various channels, including digital, print, and social media• Prepare clear, concise and comprehensive marketing reports and present to the Executive Staff• Assist in the preparation and coordination of Request for Proposals (RFPs), ensuring accurate documentation, compliance with guidelines, and timely submission to meet project deadlines

Manchester, Ct

• Manage all aspects of season and event marketing strategies (design, ad spend, website management)• Utilize Google Tag Manager, Google Ads, and social media advertising platforms to optimize and track marketing campaigns, resulting in increased online engagement and ROI• Oversee paid search campaigns to maximize spending efficiency and ROI• Responsible for 49 sold-out plays and concerts (2023)• Sold 13% over season subscription sales goal (2023)• Record setting single show ticket sales (2023)

• Served as hands-on producer for all digital products and services on the external website (HTML)• Developed and maintained dashboards to visualize trends and convey complex data insights, enabling informed decision-making and strategic planning• SEO Edgie, BrightEdge Award Finalist (2022), SEO page growth, 26% gain in keywords on Page 1 of Google• SEO Evangelist, BrightEdge, Award Finalist (2023)• SEO Edgie Search Innovation Award, BrightEdge, Award Finalist (2023)• Website traffic up 38% YOY (2022-2023)• Work with various teams to ensure marketing strategies are in line with business goals.

Hartford, Connecticut Area

Graphic Design and Website Management (Indesign, Illustrator, Photoshop)• Maintain TheaterWorks Hartford’s website (copywriting, graphic design)• Assist in the development of all strategic marketing initiatives and plans• Assist in the design of all marketing materials for the theater; playbills, brochures, mailers• Selected as the lead designer for the Connecticut Critics Circle Awards (2016, 2017)Digital Marketing• Build calendar of content across Facebook, Instagram, and Twitter• Responsible for creating dynamic content for social media marketing campaigns and paid advertising• Youtube videos have thousands of views (Tony Nominee singing has over 20k views)• Develop, design, test, and optimize highly-segmented email campaigns• Email distribution of 19,000+ subscribers, open rates consistently ranked above industry averageVideography / Photography (Final Cut Pro X, Lightroom)• Film, edit, and produce promotional B-Roll and media interviews• Videos have been featured in the Hartford Courant, The New York Times, Broadway.com, and FOX61Event Planning and Promotion• Establish logistics, identify target audiences, and implement marketing strategies• Manage and host special events including press night, community, and arts organizations events• Events include sold out performances of drag-shows, concerts (including multi-platinum sellingartists SHINEDOWN), record-breaking plays, and forum-style chats with Academy Award winnersEstablish and Maintain Relationships with the Media• Successfully pitched stories to the Hartford Courant, New York Times, and prominent local papers• Act as liaison between media and TheaterWorks, supplying supplementary materials and photos

• Sold tickets to the general public• Assisted guests at the Box Office during performances• Worked in conjunction with House Managers / ushers to ensure a smooth open of house• Logged daily Box Office income • Prepped house and lobby for performance• Oversaw all patron services including but not limited to will-call, post show discussions, emergencies, and overall comfort of patrons• Managed and trained all volunteers

Hartford, Connecticut Area

• Managed all day to day calendar events and meetings• Acted as liason between PAD and clientele: scheduling appointments, phone interviews, etc.

Hartford, Connecticut Area

• Managed box office logistics and front of house operations for the festival• Oversaw a team of paid staff, volunteers, and front of house security• Enforced compliance of event rules and regulations • Assisted in ingress and egress planning to ensure smooth day of operations • Set up wi-fi network to ensure proper ticket scanning • Oversaw all check-in equipment and hardware to ensure proper functioning for day of• Managed cash drop offs day of with event producers

The University Of Connecticut

• Responsible for client acquisition and retention• Acted as the voice of the client, relaying any and all information back to UCSPAN• Responsible for crisis management and resolved issues between client and UCSPAN

• Illustrated 3 comics a week• Adhered to strict deadlines and guidlines• Generated campus awareness for The Daily Campus newspaper

• Contacted media outlets to establish/ update contact information• Experienced writing for editorials• Co-wrote media alerts/ press releases• Experienced working with media kits, distributed marketing materials• Assisted photo shoots