Patrick Mckinney Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Kinvarra Capital is a real-estate development firm based in Massachusetts. My role is to assist throughout the full development process: raising capital, underwriting deals, negotiating purchases, communicating with government municipalities, developing design, managing builders, marketing.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Posthouse 207 is a full-service video post-production house offering, editing, animation, motion design, color correction for a wide range or clients. My role began consulting for the business, and has grown into a part time role managing accounts, operations, and growth.

Greater Boston Area

Warrior Sports is a sports hard-goods manufacturing business owned by New Balance. In my second role at Warrior I was elevated to run North America Marketing for Warrior Hockey, Warrior Lacrosse, and New Balance Lacrosse. During my time in that role, I worked closely with head of sales, and head of product to develop and execute strategies to drive sell-in, and sell-thru across all brands.

Boston, Ma

Warrior Sports is a sports hard-goods manufacturing business owned by New Balance. In my first role I was brought in to lead brand marketing and media for Warrior Hockey. I led a team of four, to develop integrated omni-channel campaigns featuring NHL superstars to drive sell-thru at retail, and increase YoY sell-in with all North American retail partners.

Boston, Ma

Managed client relationships and led internal teams to deliver a full range of work spanning from research, strategy, creative, production, media planning/buying, and analytics for: Great Wolf Lodge, Planet Fitness, Harvard Pilgrim Healthcare, Monro Tire.

Boston, Ma

Led all of the account team efforts for Gleevec before moving to join the Great Wolf Lodge team.

Greater Boston Area

Executed a wide range of tactics across video, digital, print, and OOH for a portfolio of Novartis drugs. Most notably working on Diovan, Exforge, and Gleevec focusing on developing and executing strategies to drive patient retention.

Washington, Dc

-Established and strengthened partnerships with administrators on campus to find opportunities for events.-Researched and developed market penetration for 5-hour Energy on American University campus. -Launched projects to grow brand/product awareness and consumption. -Personally sampled and educated over 400 students. -Worked with event coordinators to sponsor events on campus. -Fostered multiple relationships with clubs and organizations to find partners for events in the Spring.

Washington D.C. Metro Area

-Wrote creative briefs for many trial campaigns and promotional emails. -Assisted with launch, operation, and analysis of paid search marketing campaign. -Responsible for pulling and reporting analytics for all trial programs. -Developed unique reporting documents for IT to funnel all trial data. -Identified trends within the separate trial programs offering insight and solutions. -Worked with the interactive team to improve customer experience. -Reviewed and revised creative for multiple email campaigns. -Assembled decks to help pitch contingency plan targeting abandoned/cancelled trialers.

Greater Boston Area

Enquiron is the leading provider of personalized consultative solutions tailored to the unique needs of each of our employer groups nationwide. -Interacted with clients on a daily basis to assist and educate them on the service.-Headed major marketing project to display added value of helpline service to Wells Fargo customers. -Assembled testimonials and other marketing tools to assist sales team. -Pre-sold East Coast clients during the renewal period. -Tracked analytics reporting them weekly to upper management. -Responsible for driving utilization and traffic to website and service.

Alexandria, Virginia

RedPeg Marketing is an experiential marketing agency specializing in creating experiences that enable brands to make meaningful, emotional connections with their target consumers. RedPeg isone of the top integrated and promotion based marketing agencies in the U.S. Also named top 50 fastest growing private companies. -Worked directly with program managers for activation of sponsorships in: NHL Winter Classic, NASCAR, PGA Tour, and NHRA.-Researched potential title sponsorship events for GEICO including the Richmond 400. -Conducted demographic research for upcoming events to create the best consumer experience. -Participated in brainstorms with strategy and brand planning team for new and existing clients. -Managed and reported event leads generated by more than 500 national events. -Assisted GEICO client service team with logistics and ramp up for all national programs. -Created and edited training decks for all field managers and brand ambassadors. -Met with GEICO marketing team bi-weekly to review progress of programs and events.

Holliston, Ma

-Managed over 500 different accounts responsible for 60% of consumables sales in U.S.-Researched and pitched different avenues for sales team to invest in, to reach more customers. -Brainstormed marketing outreach and strategy through traditional social media channels.

Washington D.C. Metro Area

-Purchased over $15,000 worth of textbooks from students on campus. -Utilized networks and campus organizations to reach the maximum number of students. -Developed marketing and sales skills by pitching students on the advantage of choosing Bell Tower as opposed to other campus options.

Holliston, Ma

-Shipped equipment and pharmaceutical machines worldwide to buyers. -Filled orders and received shipments of pharmaceutical equipment. -Collaborated with fellow employees on packaging plans for large machines.

Data Analytics

Graduated from 10-week part-time data analytics course focused on gaining a deep knowledge of Excel and Tableau as well as a basic.

Business Administration, Marketing

BSBA Marketing

Semester Abroad, Italian And International Business

Activities and Societies: Travel Agency InternshipWhile studying abroad in Rome, I took various courses on the Italian language, culture.