Rich Mclaughlin Email and Phone Number

*Responsible for playlist and station programming on Amazon Music's global streaming platform. *Shaped the customer engagement experience across multiple music platforms and Alexa-enabled devices.*Collaborated with Content Licensing and Label Relations teams to identify potential content for inclusion on the service.*Worked alongside Amazon Music's global music programming teams to ensure alignment and execution of strategic programming initiatives. *Developed and maintained partnerships with the global music industry and content creators worldwide to drive content engagement on Amazon Music's platforms. *Implemented the programming launch strategy for Amazon Music Unlimited, Amazon Music's full-catalog premium music streaming service.

Led programming and curation for iHeartRadio, iHeartMedia's industry leading digital content platform. iHeartRadio introduced multiple content features and programs that drove customer engagement during my time leading the programming team, including iHeartRadio Talk and mood-related stations "Perfect For" any activity. In addition, we launched successful partnerships with a broad array of industry-leading global companies, including Macy's, Nickelodeon, ESPN, HBO, and others, all designed to successfully integrate branded and themed digital stations into the iHeartRadio platform.

Directed programming and curation strategy for iHeartRadio, iHeartMedia's digital content platform. Our team designed and successfully implemented the original programming framework responsible for building iHeartRadio's curated content initiatives, and driving audience engagement from the ground-up. It marked the starting point for iHeartRadio's web, mobile, and social media presence. iHeartRadio's influence and reach as a content platform grew dramatically as a direct result of these initial efforts.

Digital Programming & Marketing head for Merlin Media, a start-up broadcast company owned by Oak Hill Capital Partners. Devised the content marketing strategy for Merlin's web, mobile, and social media platforms. Led brand partnerships and revenue generating business development initiatives with leading content providers such as Reddit, Bleacher Report, and Vibes.

Executed content strategy for all digital properties on iHeartRadio, Clear Channel’s online radio network. Developed and maintained partnerships with industry-leading companies, such as Frontline Management, Big Machine Label Group, and Warner Music Group, that extended iHeartRadio’s brand and drove a 20% increase in new digital sales revenue. Digital listenership grew significantly as well, more than doubling from 5.3MM to over 11MM.

Designed and implemented product and programming strategy for The Alternate Side, a multimedia content platform launched by WFUV-FM, New York City's commercial-free home of music discovery. The Alternate Side was supported in part by The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors, and by the Corporation for Public Broadcasting. I led the eight-person team who shaped The Alternate Side's web, radio, mobile, video and social media brand. I also spearheaded all content and curation programming initiatives with the music industry, including artists, management, labels, and press. In 2008, I was awarded Edison Media’s “30 Under 30” Honor for my career achievements at Sirius XM and WFUV.

Programming leader on the trailblazing Sirius Satellite Radio team responsible for designing, launching, and maintaining the companies’ original content platform. As Format Manager for Alt Nation and Left of Center, I programmed two of the company's most popular national music stations. In my role, I hired and managed a 15+ person staff responsible for creating unique and compelling content that grew the Sirius subscriber base from the ground-up. One such creation was “Blog Radio,” a curation initiative that brought the web’s best music blogs to life as daily radio shows. The program was a two-time Plug Independent Music Awards Winner in the category of “Best Specialty Show." I also initiated negotiations with BBC to bring Radio 1's content to the Sirius platform.