I research, develop and implement the machine learning models at the heart of the Singula Subscriber Intelligence product, which has three key elements: the Decision Moments framework to classify subscribers in their journey; the Subscriber Scorecard to analyse behaviour and provide measures of engagement, and the Action Library to recommend the right strategy and action at the right time for each subscriber.My core responsibilities include:• developing and maintaining the… Show more I research, develop and implement the machine learning models at the heart of the Singula Subscriber Intelligence product, which has three key elements: the Decision Moments framework to classify subscribers in their journey; the Subscriber Scorecard to analyse behaviour and provide measures of engagement, and the Action Library to recommend the right strategy and action at the right time for each subscriber.My core responsibilities include:• developing and maintaining the Subscriber Intelligence Scorecard and Strategy models to predict customer behaviour and recommend the next best action• applying statistical modelling and machine learning to analyse subscriber engagement, acquisition, retention and lifetime value• managing a team of data scientists and engineers to deliver ad hoc projects and core product features• working closely with Product and Project teams in developing the product roadmap and architecture, ensuring data science is at the heart of all considerations• communicating with stakeholders and clients to explain the role of data science and machine learning in the product and deliver insights from analysis• conducting and delivering insights into subscriber behaviour to support ad hoc marketing campaigns, including propensity modelling and segmentation• supporting the marketing and sales teams in new business acquisition Show less

As a senior manager in a team of analysts, I was responsible for delivering Marketing Sciences projects to help answer critical business questions. Working in tandem with colleagues in quantitative, qualitative and CRM analysis teams, I focused on the delivery of ad hoc market research analyses involving advanced statistical techniques, including machine learning, segmentation, key driver analysis, pricing analysis and choice-based modeling. Data Visualisation was also a core responsibility of… Show more As a senior manager in a team of analysts, I was responsible for delivering Marketing Sciences projects to help answer critical business questions. Working in tandem with colleagues in quantitative, qualitative and CRM analysis teams, I focused on the delivery of ad hoc market research analyses involving advanced statistical techniques, including machine learning, segmentation, key driver analysis, pricing analysis and choice-based modeling. Data Visualisation was also a core responsibility of the team and I utilised tools such as R Shiny and Tableau to create engaging, informative and interactive graphics to deliver insights. The team helped deliver significant cost savings to the business through the in-housing of such analysis.I am passionate about developing the skills and capabilities of my team in using analytical tools and conducting statistical analysis, as well as delivering projects to answer key business questions. To this end, I worked closely with my team and an individual and group level to provide training on specific skills (e.g. R coding), encourage on-the-job experience and build confidence. Show less

Following a department restructure, I was given the responsibility of building the Marketing Sciences team to enable the in-housing of advanced statistical analysis techniques. During this time, the team grew from two to four analysts and successfully delivered strategic projects across several departments. The team also designed tools to automate regular research reports and provide self-serve data access.

I was appointed Senior Research Analyst following a department re-structure and was responsible for building the Marketing Sciences team. The main objective of the team was to provide the Market Research team with the capabilities and personnel to enable the in-housing of advanced statistical analysis techniques. During this time, the team grew from two to four analysts and successfully delivered a number of strategic and business critical projects across several departments, including Content,… Show more I was appointed Senior Research Analyst following a department re-structure and was responsible for building the Marketing Sciences team. The main objective of the team was to provide the Market Research team with the capabilities and personnel to enable the in-housing of advanced statistical analysis techniques. During this time, the team grew from two to four analysts and successfully delivered a number of strategic and business critical projects across several departments, including Content, Marketing, Pricing, Products and Trading. The team also produced a number of tools to automate the delivery of regular research reports and provide self-serve access to aggregated data for stakeholders. Show less

I joined Sky as a Research Analyst and was responsible for: conducting analysis and producing stakeholder-ready outputs on ad hoc projects involving deep-dive analysis and complex statistics; managing the data output and analysis for a number of continuous tracking surveys; working closely with stakeholders to understand their requirements and deliver suitable analytic outputs, including presenting to a wide range of stakeholders; and liaising with the Research Operations team to ensure the… Show more I joined Sky as a Research Analyst and was responsible for: conducting analysis and producing stakeholder-ready outputs on ad hoc projects involving deep-dive analysis and complex statistics; managing the data output and analysis for a number of continuous tracking surveys; working closely with stakeholders to understand their requirements and deliver suitable analytic outputs, including presenting to a wide range of stakeholders; and liaising with the Research Operations team to ensure the efficient and successful delivery of projects, including advising on sample selection, sample sizes and questionnaire design. Show less

In my previous roles with Ipsos MORI, I delivered a rage of quantitative and qualitative research projects for public, private and third sector clients. I was also heavily involved in fostering Ipsos MORI Scotland’s reputation as one of the leading, and most accurate, political polling companies in Scotland.My responsibilities included: managing quantitative and qualitative research projects of all sizes for public, private and third sector clients, including research design, sampling… Show more In my previous roles with Ipsos MORI, I delivered a rage of quantitative and qualitative research projects for public, private and third sector clients. I was also heavily involved in fostering Ipsos MORI Scotland’s reputation as one of the leading, and most accurate, political polling companies in Scotland.My responsibilities included: managing quantitative and qualitative research projects of all sizes for public, private and third sector clients, including research design, sampling, questionnaire development, supervising quantitative fieldwork, conducting qualitative fieldwork, analysing data and delivering reports or presentations to clients; managing the Scottish Public Opinion Monitor and contributing to maintaining Ipsos MORI’s position as one the leading political polling companies in Scotland; utilising advanced data analysis skills to provide clients with deeper insights; delivering results to clients and assist with the dissemination of reports among different audiences; cultivating business opportunities with new and existing clients; leading the development of digital research methodologies in Scotland; and contributing to marketing through managing social media output, writing articles for publication in external and internal publications and maintaining the company website. Show less

As an SRE, I developed considerable project management experience and a strong track record in delivering high-profile, quick-turnaround projects, including: a survey of SMEs in Scotland for the Scottish Government; public opinion polls for STV and the Times; private public opinion surveys for a large media outlet and public sector clients; and regular member surveys for the Law Society of Scotland. I also delivered a number of a number of qualitative projects involving focus groups… Show more As an SRE, I developed considerable project management experience and a strong track record in delivering high-profile, quick-turnaround projects, including: a survey of SMEs in Scotland for the Scottish Government; public opinion polls for STV and the Times; private public opinion surveys for a large media outlet and public sector clients; and regular member surveys for the Law Society of Scotland. I also delivered a number of a number of qualitative projects involving focus groups, deliberative workshops and in-depth interviews for the Scottish Government and Scotland’s Environment Web. Show less

I had considerable responsibility for the delivery of small- to medium-sized projects and managing fieldwork on large projects. During this time, I became project manager of the Scottish Public Opinion Monitor and led the development of digital research methods in Scotland, particularly social media monitoring. In addition, I was responsible for establishing a Twitter account for Ipsos MORI Scotland, which enabled the dissemination of data and publications to a wider audience.

Through the Ipsos MORI Graduate Training Programme, I developed core quantitative and qualitative research skills via classroom-based training and practical project work. During this time, I established myself as a capable researcher in both disciplines and gained a wide-range of experience across a variety of sectors. I also achieved an Advanced Certificate in Market and Social Research Practice from the Market Research Society.

ESI produces product and service indexes for the building and engineering trades. As a publishing assistant, my responsibilities included writing copy and formatting images for the company’s paper and online publications. I developed accurate technical writing abilities and basic website programming skills.