Board President for the 2024-2025 academic year.

Board member of 501(c)3 nonprofit dedicated to helping level the playing field and raising funds for student athletes. Position is for academic year 2023-2024.

As Head of Marketing and an Executive Team Member, I built the marketing department and practices as well as advised on overall company strategy and annual planning.• Led the team responsible for website content, packaging, sales materials, media creative, lead generation, and live streaming• Designed campaigns and content for partnerships with Netflix, HBO, AMC, Grammys, NBA, and many more• Maintained a cross-channel paid media strategy that drove a category-leading return on media investment (ROMI)• Launched a Lead Generation department focused on recruiting and retaining business across multiple B2B verticals• Built and launched an in-house live stream studio to host live subscriber classes and real-time eCommerce opportunities

Led brand and media strategy for US-based craft brands• Built annual plans and strategy for each brewery with one and three year outlooks• Managed agency scopes, plan designs, and strategic relationships with advertising partners• Built first retail media plan for craft brands that was then implemented by core AB brands• Created and launched the Wholesaler Accelerator Program in key strategic markets. Through a mixture of unique media opportunities and in-market activations, every market activated had double-digit sales growth

• Managed the integrated teams of Client Advice, Strategy & Insights, Communications Design, and Media Buying

• Led the strategy and planning teams on Budweiser, Michelob Ultra, Rolling Rock, Busch, Natural Light• Used sales trend analysis and consumer learnings to grow quarterly share. Changed AB’s approach from national media planning to state-based plans with an increase in partnerships with local and digital media companies

• Strategy and planning lead for Herbal Essences, Braun, Aussie, and P&G New Business Creation• Used consumer study on nostalgia to grow Herbal Essences to the #1 Hair Care SKU at Target and #2 at Walmart by relaunching classic formulas (video in profile)• Led algorithm design weekend organized by P&G NBC. Participants included former head of Google X, Ivy League mathematicians, and product design engineers from one of the internets largest traffic drivers• Created viral online content that caused cross-brand “competition” within the shaving brands that helped get increased media focus from parent company (video in profile)

• Appointed agency “Chief Engagement Officer” for Duracell, Clairol, Herbal Essences, Aussie• Created the first ever Media Pitch “Hunger Games” across the world’s best media companies• Built a “MagicMirror” pilot with Xbox Kinect to change hair color & make-up in real time before SnapChat or social media filters existed• Launched branded Pandora music stations based on mood. Was one of the most popular branded experiences on the platform for years

• Led social media strategy across four P&G categories: Hair Care, Fabric Care, Feminine Care, Beauty• Integrated paid and owned social media into all communications planning• Created P&G’s first Social Listening Study across Hair Care, completely transforming engagement strategies across brand

• Optimized website assortment to include trending products that more than doubled online sales• Executed social media campaigns that generated an incremental $3M+ in sales• Partnered with one of the first ever mobile to in-store couponing apps to provide real-time offers• Launched a Customer Service and Expert Advisors experience via Twitter that led to increased advocacy and product design changes

• Recruited & onboarded nonprofits• Designed relief programs based on news coverage and real-time disasters that raised over $75 million in three years• Campaigns featured Super Bowl Champions, Grammy-winning artists, and regular coverage across major media outlets including the Tonight Show