Michael Coughlin Email and Phone Number
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• Fractional Growth Expert, Digital Investment Strategy expert, Holistic Mental Health Advocate, eCommerce entrepreneur, & Business Development veteran, and Digital Blue Strategy pioneer• 20+ years experience in online space+ 20 years with global pay-per-click (PPC) / client management / freelance experience• 14 years paid social experience• Web analytics expert, including Google Analytics, Adobe (Omniture) Site Catalyst, Discover, and Test & Target• Shopify, Printful drop shipping experience with self-created clothing brand• Expert in B2B software, Food & Beverage, Finance, Lifestyle, Hospitality, Gaming, Toys, and Entertainment marketing• Managed $10MM+ in annual media spend• Experience with Google Shopping Ads, Mobile App Ads, Search Engine Optimization (SEO), Web Analytics, Paid & Organic Social Media Management• Client Experience: Intuit Quickbooks, Kroger, Anheuser-Busch, Humana Medicare, Four Seasons Hotels, Wharton School of Business, DIRECTV, Sony Music Entertainment, BMW, SAP, Sirius Satellite Radio, Scholastic, Tribune Company, LA Times, National Grid, Novell, Boston Globe, Campbells, Chanel, Amgen, Bayer, Walgreens, General Mills, Hertz, Paper Source, Capcom, Plaion, Jazwares, Squishmalllows, Pokemon, Spidey & His Amazing Friends, Cocomelpn, Cabbage Patch Kids, Pets toys.• Google Adwords Certified Professional• Amazon Marketing Services experience
The Blue Ocean Life Company
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FounderThe Blue Ocean Life Company Jan 2016 - PresentSouth Dennis, Massachusetts, UsFounded and led Blue Ocean Life, a mission-driven wellness brand. Managed product development, on-demand printing, and marketing strategies, including social media, influencer outreach, and community partnerships. Grew online presence and optimized conversion rates. Handled financial management, ensuring sustainable growth and balancing creative vision with practical budgeting decisions. Facilitated a more than 3X increase in sales from 2022 - 2023 while reducing expenses by more than 60%.
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Fractional Head Of Growth / Paid Search & Social ConsultantMp Coughlin Consulting Jun 2010 - Present• White-labeled digital marketing services, including paid search and paid social, for agencies, small and large• Facilitate effective usage of web analytics tools such as Adobe Site Catalyst, Adobe Discover, & Google Analytics• Set up goals, events, custom reports, and segments to effectively capture important marketing & sales data• Create customized deep dive analytics reports with KPIs specifically catered to clients’ business needs• Recommend landing page testing & changes in site layout to improvement overall marketing performance• Independently manage paid search and paid social marketing campaigns for companies in the pharmaceutical, publisher, health care, assisted living, health & fitness, fashion, & retail industries• Responsible for keyword list & ad copy creation, budget management, campaign optimization, & reporting• Leader of client-facing calls & meetings to discuss SEO, PPC, & analytics performance/optimization• Responsible for acquiring new customers as well as providing pricing options & proposals for prospects- Clients and agencies serviced include WPP, GroupM, Catalyst, Omnicom, Resolution Media, Dentsu, Business Online, Powerphyl Media Solutions• Advise business on sales and marketing strategies
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Director Of Paid SearchPowerphyl Media Solutions Llc Apr 2023 - PresentNew York, Ny, Us- oversee and manage all paid search and Google shopping activities across toy and gaming accounts- created new automated reporting platform for all clients leveraging Looker Data Studio (Google Data Studio)- managed paid search campaigns for Jazwares, known as the "fastest toy growing toy company in the world" as of 2023, for many of their brands including Squishmallows, Pokemon, Star Wars, Marvel Costumes, CocoMelon, DevSeries (Roblox toys), Cabbage Patch Kids, Wham-O Pets and more. - streamlined paid search management processes to reduce inefficiencies while boosting campaign performance- Managed paid search campaigns for large gaming accounts for Capcom, Plaion, Tripwire and more.- Promoted popular video game release from open beta phase to pre-order to release phases leveraging Google Search and Display Network- Notable gaming accounts managed include Dead Island 2, Exoprimal, Resident Evil, Dragon's Dogma 2, Street Fighter- Promoted products to websites like Target.com, Walmart.com and Amazon.com- Created and leverage Amazon attribution links for tracking revenue on Amazon -
Associate Paid Search DirectorIntuit Feb 2021 - Jul 2022Mountain View, California, Us➢ Worked remotely as part of a national team to oversee growth & management of paid search marketing program for US QuickBooks business unit with ~$80 million annual media budget➢ Involved with refining messaging strategy for all QuickBooks business units, including QuickBooks Time, QuickBooks Midmarket, QuickBooks Advanced, QuickBooks Enterprise, QuickBooks Live, QuickBooks Payroll, & QuickBooks Payments➢ Helped build custom keyword and SERP (Search Engine Results Page) AI-powered intelligence platform with data analytics and software development teams➢ Developed custom monitoring and reporting system for managing trademark infringement on search engines➢ Participated in agency-facing calls & meetings to discuss campaign & analytics performance/optimization➢ Worked to develop a pipeline of tech tools for mining search query and keyword intelligence -
Founder & Creative DirectorDigital Blue Creative Aug 2013 - Nov 2020Boston, Ma, Us• We will help you break free from self-limiting competitive boundaries and guide you to create compelling brand narratives that challenge the status quo. • Our unique strategic approach defies conventional logic, opening up uncontested online market space and leaving your "competition" sinking in a bloody battle for attention.• We preach "creation" over "competition."• Our services include search engine marketing, paid and organic social management, creative video production, and analytics consulting. -
Executive PartnerSurefire Creative Studios Nov 2014 - Feb 2016Lowell, Massachusetts, UsIntegrating unique and cinema-quality video content with online branding and storytelling.Creative Portfolio: http://vimeo.com/surefire -
Paid Search ConsultantBusinessonline Nov 2013 - Jul 2014B2B Paid Search Management
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Web Analytics & Usability ConsultantThe Boston Globe Jan 2012 - Jan 2013Boston, Ma, UsWorked with the Boston.com & Boston Globe teams to optimize performance of their web properties for subscription and advertising-based revenue models. Conversion funnel analyses across desktop/laptop, tablet & mobile devices are crucial to identifying opportunities to improve conversion rates and user experiences. -
Paid Search & Media ManagerAcronym Media Jan 2005 - Mar 2010New York, New York, Us• One of the original five employees at this once-startup company• Facilitated the complete integration of paid search & online media processes• Guided the department’s overall strategy for defining & attaining client goals• Train new employees globally in all department-specific procedures• Active participant in most client-facing performance calls• Serve as a global paid search & media vendor relationship manager• Expert in website analysis with a wide range of tools• Oversee the development and customization of client performance reports• Utilize cross-departmental data from the SEO, Social Media, & Analytics teams in altering strategy• Work with the product development team in creating technology that is designed for creating efficiencies• Delegate tasks, monitor hours, write performance reviews, & manage team’s overall growth• Involved in pitches for new business & creation of creative decks and proposals• Spear-headed strategy for a global SAP campaign that was among the finalists for the 2008 ClickZ Marketing Excellence Award for Search Ad Management• Years of experience with clients in many industries, including B2B technology, entertainment, publishing, healthcare, automotive, retail, e-commerce, higher education, hospitality, & non-profit -
Website Manager / Designer / Content ManagerWollaston Golf Club May 2001 - Dec 2005• Independently managed, publicized & enhanced website content & design from origin of the site; page views & site logins increased by more than 5-fold since I first took the position• Measured & analyzed website statistics, including page impressions, search engine referrals, top-referring URLs through WebTrends interface
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Account SpecialistSpidersplat Consulting, Inc. Jan 2004 - May 2004Us• Developed & managed extensive PPC campaigns for a number of clients, including one of the nation’s largest online battery resellers, a growing baby products e-commerce site, & an electrical products warehouse• Worked to maximize ROI & lower CPA for major clients through effective bid management strategies
Michael Coughlin Skills
Michael Coughlin Education Details
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Boston UniversityCommunication -
Brockton High School
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Boston University
Frequently Asked Questions about Michael Coughlin
What company does Michael Coughlin work for?
Michael Coughlin works for The Blue Ocean Life Company
What is Michael Coughlin's role at the current company?
Michael Coughlin's current role is "..true success should be measured by how happy you are." - Richard Branson.
What is Michael Coughlin's email address?
Michael Coughlin's email address is mi****@****lue.com
What is Michael Coughlin's direct phone number?
Michael Coughlin's direct phone number is +178140*****
What schools did Michael Coughlin attend?
Michael Coughlin attended Boston University, Brockton High School, Boston University.
What are some of Michael Coughlin's interests?
Michael Coughlin has interest in Inbound Marketing, Hospitality Marketing, Software Marketing, Social Media, E Commerce Marketing, Digital Marketing, B2b Marketing, Lead Generation, Mobile Advertising.
What skills is Michael Coughlin known for?
Michael Coughlin has skills like Web Analytics, Digital Marketing, Sem, Ppc, Google Analytics, Online Marketing, Seo, Digital Strategy, Google Adwords, Mobile Marketing, Social Media Marketing, User Experience.
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