Michael Coughlin Email & Phone Number

South Dennis, Massachusetts, US

Founded and led Blue Ocean Life, a mission-driven wellness brand. Managed product development, on-demand printing, and marketing strategies, including social media, influencer outreach, and community partnerships. Grew online presence and optimized conversion rates. Handled financial management, ensuring sustainable growth and balancing creative vision.

• White-labeled digital marketing services, including paid search and paid social, for agencies, small and large
• Facilitate effective usage of web analytics tools such as Adobe Site Catalyst, Adobe Discover, & Google Analytics
• Set up goals, events, custom reports, and segments to effectively capture important marketing & sales data
• Create customized deep dive analytics reports with KPIs specifically catered to clients’ business needs
• Recommend landing page testing & changes in site layout to improvement overall marketing performance
• Independently manage paid search and paid social marketing campaigns for companies in the pharmaceutical, publisher, health care, assisted living, health & fitness, fashion, & retail industries

New York, NY, US

- oversee and manage all paid search and Google shopping activities across toy and gaming accounts- created new automated reporting platform for all clients leveraging Looker Data Studio (Google Data Studio)- managed paid search campaigns for Jazwares, known as the "fastest toy growing toy company in the world" as of 2023, for many of their brands.

Mountain View, California, US

➢ Worked remotely as part of a national team to oversee growth & management of paid search marketing program for US QuickBooks business unit with ~$80 million annual media budget➢ Involved with refining messaging strategy for all QuickBooks business units, including QuickBooks Time, QuickBooks Midmarket, QuickBooks Advanced, QuickBooks Enterprise.

Boston, MA, US

• We will help you break free from self-limiting competitive boundaries and guide you to create compelling brand narratives that challenge the status quo.
• Our unique strategic approach defies conventional logic, opening up uncontested online market space and leaving your "competition" sinking in a bloody battle for attention.
• We preach "creation" over "competition."
• Our services include search engine marketing, paid and organic social management, creative video production, and analytics consulting.

Lowell, Massachusetts, US

Integrating unique and cinema-quality video content with online branding and storytelling.Creative Portfolio: http://vimeo.com/surefire

B2B Paid Search Management

Boston, MA, US

Worked with the Boston.com & Boston Globe teams to optimize performance of their web properties for subscription and advertising-based revenue models. Conversion funnel analyses across desktop/laptop, tablet & mobile devices are crucial to identifying opportunities to improve conversion rates and user experiences.

New York, New York, US

• One of the original five employees at this once-startup company
• Facilitated the complete integration of paid search & online media processes
• Guided the department’s overall strategy for defining & attaining client goals
• Train new employees globally in all department-specific procedures
• Active participant in most client-facing performance calls
• Serve as a global paid search & media vendor relationship manager

• Independently managed, publicized & enhanced website content & design from origin of the site; page views & site logins increased by more than 5-fold since I first took the position
• Measured & analyzed website statistics, including page impressions, search engine referrals, top-referring URLs through WebTrends interface

US

• Developed & managed extensive PPC campaigns for a number of clients, including one of the nation’s largest online battery resellers, a growing baby products e-commerce site, & an electrical products warehouse
• Worked to maximize ROI & lower CPA for major clients through effective bid management strategies

Bs, Communication

Education record

Education record