Mike Crawford Email and Phone Number

• P&L responsibility• Leading teams to build and globally scale B2B and B2C FinTech products at the intersection of retail, ecommerce, accounting and tax• Launched 0-1 Shopify Tax in the US, Shopify Tax Europe, Shopify Tax automated filing.

Leading teams to build FinTech products at the intersection of commerce, payments, and tax; focused on making cross-border commerce simple and seamless. Launched Shopify Tax in 2022! This step-change improvement in accuracy and merchant experience is expected to process hundreds of billions of dollars annually while generating double digit millions of new revenue.Learn more: https://www.shopify.com/tax

• Responsible for all product managers and teams focused on consumer digital account opening and on-boarding (aka e-Commerce). These teams build amazing experiences for deposit (checking, savings) and lending products (credit card, Mortgage, personal loans) that contribute tens of millions of dollars in annual revenue. • Launched streamlined product applications, an omni-channel flow enabling digital to store connectivity, the company's first ever "shopping cart" - enabling customers to buy multiple products with one checkout experience - and one of the first bank account experiences that leverages a mobile phone's camera as the primary way to complete the application. These experiences have taken down the time to apply and the fields' needed to apply by over 2/3; improved the quality and tenure of relationships we originate and have 5X the digital channel's contribution of sales 2019-2021.• Launched an omni-channel Digital Mortgage application. This has grown to be used by over 95% of applicants and results in faster turn times, higher customer satisfaction and improved employee productivity.• During COVID-19, we built and launched a Small Business Administration Payroll Protection Program (SBA PPP) application which has helped secure over $5bn in loans, impacting over 500,000 jobs and generating $100m in revenue for Fifth Third• Co-created the bank's board-level Digital Transformation strategy, resulting in a tripling of the number of teams focused on the banks' digital offerings.• Created and launches a stand alone mobile app, garnering >100,000 downloads, 285 million media mentions, over 1M social interactions.• Led the strategy for, build vs buy analysis, M&A efforts for the company's first ever acqui-hire of a FinTech. It later became the core value proposition for the bank’s flagship deposit lineup (5/3 Momentum).• Transforming staff into outcome-focused product leaders through introducing OKRs, problem roadmaps and other product methodologies

Added VP officer title in February 2015• Led the development and completion of strategic plans for our retail banking, mortgage and wealth management businesses. • Worked with the Mortgage Company to develop a inspirational design target (persona), home borrowing journey map that was applied in redesigning the customer experience, inclusive of regulatory readiness, operational excellence, role redesign and technology transformation.• Led an cross-functional innovation team that identified key insights to position Fifth Third as a Trusted Advisor to the Millennial generation. Resulted in 8 new concepts that, when executed, lead to significant revenue opportunity.• Led a retail and omni-channel banking team in the research and development of an inspirational design target (persona) and associated journeys that influenced the identification, prioritization and execution of experience improvements in opening checking accounts and digitally moving money.• Provided senior leadership with timely updates concerning their line of businesses' strategic progress (including state of readiness) and the industry's market environment, economic situation and competitive intelligence. • Assumed leadership role in structuring, developing and delivering the Annual Strategic Planning Process.• Designed and launched market intelligence newsletter that is disseminated to and read by several thousand employees across the organization.

Added AVP officer title in August 2012 (progressive responsibilities) within Strategic Planning Group• Partnered with the Bankcard (Credit Card, Debit Card, Health Savings Account) business as well as Social Media function to assist in the development of their strategic plans. Through this process, we honed the strategic directions of each function and identified significant revenue and brand impression opportunities for the Bancorp.• Led market and competitive research on the banking sector, select key competitors and emerging trends in the marketplace that could impact or shape strategic direction. Assembled comprehensive reports using this research to help guide lines of business and affiliate markets toward better conclusions. Built and maintained relevant benchmark data and intelligence regarding market conditions, economic and technology trends, and peer/competitor performance.• Developed and maintained Bancorp's weekly market intelligence briefing that is disseminated to top 300 leaders of the organization; Routinely briefed Corporate Officers on external market trends and their impact on the industry and company• Annually led a team of internal and external participants in the development of a comprehensive review of market conditions (e.g. demographic, economic, consumer and business behavioral trends) and competitive responses to each. Presented to senior executives a comprehensive report to help guide lines of business (LOB) and geographies toward optimizing their strategic plans. Worked with each LOB to develop recommendations to optimize near-term and long-term growth. • Co-created the annual strategic planning and innovation processes for Fifth Third inclusive of milestones, deliverables and methodology for multi-year corporate and business unit strategic plans

EXR for Class' 5 and 6 of Ocean Accelerator, an independent business accelerator that is uniquely faith backed, focused on building into the founder.

Created the strategy for and led a multi-national team for in-development civil security software (analytics) and hardware solutions. Collaborated with partners and customers to identify care-abouts and needs in order to further develop and sell our product. This resulted in a 3-year new business pipeline of over $250M. • Identified, qualified, and developed opportunities within market segment to build a robust deal pipeline for the suite of border security products• Provided sales direction and cueing to staff of region- and product-focused sales managers

Had progressive responsibilities within a product line inclusive of strategy development, investment analysis and budgeting, M&A target identification and due diligence, and proposal management.• Collaborated with business unit leaders to create and socialize strategies for one of Raytheon Intelligence and Information System's ~$800M revenue product lines. Participated on two corporate strategy teams developing company-wide segment strategies.• Planned, managed and prioritized an ~$20M investment pool for the product line's new business development budget. • Led the preliminary M&A target identification team for a $1B company; participated as a member of the due diligence team for an international target company (eventually purchased)• Led several parts of multiple domestic and international new business RFP responses leading to a potential for ~$2B in revenue

Senior Consultant focused on developing thoughtware and providing client advice in: innovation, new product development (NPD), product portfolio management (PPM) and product life cycle management (PLM).Selected Project Work: • Collaborated on the redesign of business processes and the development of operational metrics as part of the implementation of a product management system (Oil Services Equipment Provider)• Co-created commercialization strategy for a new software product focused on tracking distributed denial of service (DDOS) attacks (Government-funded Research Institute)• Worked on a team focused on the development and implementation of a portfolio approach to new product development and innovation (Clinical Technologies & Services business unit of Health Care Provider)Thoughtware Development:• Co-created an idea management methodology and enterprise software vendor selection framework • Authored white papers on PLM for the retail apparel and financial industries