Maria Javier is a Founder at Toasty Polvo. She is proficient in Spanish. Colleagues describe her as "I first met Maria Lee at an event where City agencies were being awarded for their work in social media. Maria's efforts on Tumblr for the Mayor's Office of Immigrant Affairs won out over my efforts on Facebook for the NYC Department for the Aging. In a short time, I discovered Maria's ability to innovate and lead. She taught me a lot about what I could do to take my social media strategy to the next level. Always employing outside the box thinking, Maria also worked with me on a collaboration effort to bring Know Your Rights forums to immigrants at senior centers. Maria is hardworking and not afraid to take risks - a true pleasure to work with. " and "My very first day on the job Maria went the extra mile (to make up for somone else's oversight) to make sure I was registered for an important trade show- since that 1st day she has been extremely helpful creating/editing a wide array of sales & marketing materials- Maria is a true team player and will be a terrific asset to her next team."
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FounderToasty PolvoNew York, Ny, Us
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Chief Information OfficerPublic Wise Nov 2021 - PresentNew York City Metropolitan AreaIn my capacity as Chief Information Officer, I use my rich background in digital organizing, partnerships, and strategic operations to oversee major initiatives and technological advancements at Public Wise. My primary project, the Insurrection Index®, reinforces our commitment to democratic accountability.• Insurrection Index® Development: Spearheaded the creation of the Insurrection Index®, the largest public database tracking individuals involved in the January 6, 2021 Insurrection. This tool, launched on January 6, 2022, has become a crucial resource for accountability, attracting significant engagement— over 877K views and 2.2M queries by January 2024, and raising over $100,000 in its first year. The Insurrection Index® garnered recognition as a 2022 Webby Award Nominee and a 2023 Shorty Award Finalist.• Vendor Negotiation and Data Management: Skillfully negotiated an $80,000 reduction in a vendor contract, leveraging in-house skills for the Index's beta-build. Managed data cleaning from partner organizations, ensuring accuracy and reliability.• Organizational Rebranding: Led a successful rebranding of the Public Wise website, resulting in a substantial increase in user engagement—from 10K unique users to 16K, and from 14K to 22K sessions. Managed vendor relations and ensured the project's completion within the $100,000 budget.• Security and Data Oversight: Supervise the Data Steward and Security Team, achieving an A+ rating in security measures and making significant strides in securing our hardware.• Supporting Partner Initiatives: Continued support of Funds+® partner work, including initiatives for the New American Leaders Action Fund, National Democratic Training Committee, and other partner organizations. My role as CIO allows me to strategically implement initiatives that promote equity in democracy, ensuring Public Wise remains at the forefront of digital innovation and social justice. -
Digital Communications DirectorPublic Wise May 2020 - Nov 2021New York, United StatesIn this role, I led innovative strategies in voter outreach and digital adaptation, especially in the context of the COVID-19 pandemic and the heightened focus on racial justice. The successful shift to a digital-first campaign approach and the impactful collaboration with organizations like NAPAWF highlighted our commitment to Equity in Democracy and the vital role of digital platforms in advancing our mission.Key contributions:• Strategic Digital Leadership: Managed the nascent social media platforms and website, significantly enhancing Public Wise's digital footprint and engagement with key constituencies.• Research and Voter Outreach: Collaborated with research firms and our Political Director to spearhead non-voter research in 2020, focusing on the impact of COVID-19 and the importance of racial justice on voter behavior. This effort culminated in the commissioning of focus groups in four priority states—Arizona, Georgia, North Carolina, and Pennsylvania—providing invaluable data to inform our partners' organizing efforts.• Digital Organizing Workshops: Led a series of 8 workshops for the National Asian Pacific American Women's Forum (NAPAWF), coaching members across 14 chapters on digital organizing tactics. This initiative not only adapted voter outreach to a remote format but also secured a $75,000 grant to support NAPAWF's voter education and GOTV efforts.• AAPI Women Strong Event: In response to the Atlanta Spa Shootings, we hosted "AAPI Women Strong: Organizing Beyond a Hashtag" in partnership with Onward Together and Michelle Kwan. This virtual fundraiser, which featured high-profile celebrities and influencers, raised $313,876 and significantly amplified the conversation around AAPI issues and voter mobilization.My work highlighted the power of digital communications in mobilizing change and supporting partners, demonstrating our commitment to Equity in Democracy and the crucial role of digital platforms in our mission. -
Digital Marketing DirectorCity & State Jul 2019 - Apr 2020New York, New YorkJoining City & State New York, the political magazine that recognized me as one of the 40 Under 40, I embarked on a mission to not only lead but also to innovate and advocate for diversity and equality within the organization. Despite the challenges posed by the pandemic, my tenure as Digital Marketing Director was marked by significant achievements that laid a strong foundation for the magazine's digital future. My key contributions included:• Digital Department Establishment: Spearheaded the creation of a fully operational digital marketing department from the ground up. This involved designing and implementing protocols for digital infrastructure, ensuring the organization's adaptability and resilience in the digital age.• Team Building and Leadership: Proposed roles and successfully recruited and onboarded a diverse digital team of five talented individuals. My leadership focused on fostering a culture of collaboration, innovation, and mutual respect, significantly enhancing the department's capabilities and output.• Advocacy for Equality: Actively advocated for diversity in representation and equal pay within senior leadership. Successfully negotiated equal pay for two team members, rectifying significant pay disparities and setting a precedent for fairness and transparency in compensation practices.Despite the brevity of my role due to unforeseen global circumstances, I left a lasting impact on City & State New York by establishing a dynamic digital marketing department and advocating for crucial organizational values. My efforts underscored the importance of diversity, equity, and innovative thinking in shaping the future of media and leadership. -
Director Of Digital MarketingCity University Of New York Sep 2017 - Dec 2018Greater New York City AreaIn my role as Director of Digital Marketing at CUNY, I championed digital transformation and strategic partnerships, significantly enhancing the university's engagement and digital presence. This work led to my recognition as one of City and State New York's 40 Under 40 in 2018, an honor celebrating rising stars in various sectors including government, business, and academia. Key accomplishments include:• Digital Infrastructure: Established a comprehensive digital operations infrastructure, ensuring cohesive marketing strategies across CUNY’s 25 colleges.• CUNY Digital Council: Revitalized the CUNY Digital Council from 2 to over 100 active members, creating a robust network of social media managers that enhanced the university’s online engagement.• Strategic Partnerships: Forged key partnerships with industry giants like LinkedIn and Google, through collaborations with CUNY Startups and Career Success Initiatives, providing students with internships and grants.• Advisory and Representation: Advised on digital marketing strategies for university-wide campaigns and represented the central office in high-level university councils and committees.• Industry Engagement: Represented CUNY at tech conferences, establishing valuable industry connections that benefited students with practical learning experiences.My recognition in the 2018 New York City 40 Under 40 underscores the impact of my work at CUNY, reflecting a commitment to leveraging digital innovation for educational excellence and student success. -
Scheduler To The First Lady Of New York CityCity Of New York Dec 2016 - Jun 2017Greater New York City AreaFollowing the 2016 election, I returned to City Hall, joining the office of First Lady Chirlane McCray, motivated by the belief in local government's profound impact on the lives of its constituents. In this critical role, I was responsible for the meticulous management of the First Lady's comprehensive schedule, encompassing both public engagements and private commitments. My responsibilities and achievements included:• Schedule Management: Efficiently managed the First Lady’s dynamic public and private calendar, coordinating closely with security details and senior officials to ensure seamless day-to-day operations. This role required a high level of precision and foresight to accommodate an ambitious agenda of engagements.• Cross-Coordination for Engagements: Collaborated directly with the Mayor's scheduling team, various city agencies, and Gracie Mansion staff, orchestrating logistics for an average of 80 engagements per month. This coordination was vital in facilitating the First Lady's active participation in citywide initiatives and events.• Strategic Meeting Facilitation: Successfully arranged high-level meetings, including a pivotal introduction between the First Lady and The Carter Center in Atlanta. This initiative notably led to a partnership focused on mental health advocacy with former First Lady Rosalynn Carter, underscoring the importance of strategic relationships in advancing public health initiatives.In this role, I leveraged my experience and skills to support the First Lady's mission, contributing to meaningful advancements in public health and mental health advocacy. My work demonstrated the significant influence of strategic scheduling and coordination in achieving policy goals and fostering impactful partnerships. -
New York State Digital DirectorHillary For America Oct 2016 - Nov 2016Greater New York City AreaAs the New York State Digital Director for the 2016 Hillary for America campaign, I had the privilege of leading groundbreaking efforts in digital voter engagement, marked by the launch of the first dedicated Texting centers in Brooklyn and Manhattan. This role was pivotal in harnessing digital technologies to expand voter outreach and participation. Key achievements include:• Innovative Voter Engagement: Directed the Manhattan and Brooklyn "Text Out the Vote" Centers, reaching out to 2.3 million potential voters across 12 battleground states. This initiative was instrumental in educating voters about their rights and encouraging voter turnout, utilizing digital platforms to bridge gaps in traditional voter outreach methods.• Leadership and Team Management: Led a dynamic team of 8 staffers and mobilized over 2,000 volunteers to manage more than 2,700 shifts. This effort underscored the importance of collaborative teamwork and strategic volunteer engagement in scaling digital operations to meet the campaign's ambitious goals.• Event Coordination Support: Played a key role in the orderly distribution of over 4,000 tickets for the Election Night event at the Jacob Javits Center, demonstrating logistical acumen and the ability to manage large-scale events under high-pressure conditions.Despite the campaign's outcome, this experience deeply reinforced my commitment to fostering a diverse and skilled digital workforce for future campaigns. It highlighted the critical need for campaign staff to mirror the diversity of the communities they aim to serve, ensuring a realistic and inclusive approach to digital campaign strategy. This role not only shaped my approach to digital campaigning but also solidified my dedication to building a bench of future digital staff, emphasizing diversity and representation in political campaigning. -
Millennials Digital Coalitions DeskHillary For America Aug 2016 - Nov 2016Brooklyn, New YorkDuring the pivotal 2016 U.S. presidential election, I served at the Hillary for America campaign headquarters in Brooklyn, NY, as the Millennials Digital Coalitions Desk. This role was a unique amalgamation of my expertise in national partnership building and digital organizing, positioned at the heart of an unprecedented electoral campaign. My responsibilities and achievements included:• Cross-Departmental Collaboration: Acted as the primary liaison between 8 departments within the campaign headquarters and teams across 12 battleground states. My efforts were crucial in orchestrating cohesive digital outreach strategies aimed at engaging key coalition groups such as millennials, students, Catholics, rural Americans, and veterans, ensuring our message resonated across diverse demographics.• Influencer Engagement: Strategically coordinated messaging with a network of over 200 digital influencers during the three presidential debates. This initiative was instrumental in molding the online narrative, amplifying our campaign's voice and bolstering support among our base and undecided voters alike.In this critical role, I harnessed the power of digital platforms to mobilize and engage, contributing to shaping the campaign's outreach strategies and fostering a sense of community and shared purpose among varied supporter groups. My work underscored the importance of digital innovation in modern political campaigns and the impact of targeted communication in rallying support across the nation. -
Director Of Strategic OperationsDefine American May 2015 - Feb 2016Greater New York City AreaIn my tenure as Director of Strategic Operations at Define American, I was pivotal in steering the organization through a period of significant growth and strategic initiatives. My role was central to orchestrating the inaugural Define American Film Festival in Des Moines, Iowa, in February 2016, a key moment during an election year that underscored our commitment to fostering dialogue through storytelling. My contributions include:• Film Festival Success: Spearheaded the planning and execution of the inaugural Define American Film Festival, meticulously building in-person relationships with local organizations in Iowa to ensure community investment. This approach was instrumental in the festival's success, leading to a sold-out event with 500 attendees and full-capacity screenings, highlighting the power of film in uniting and educating diverse audiences.• Strategic Partnerships: Solidified collaborations with 15 local groups, including the Iowa Department of Human Rights, and negotiated a memorandum of understanding with Welcoming America to enhance grassroots outreach with 30 affiliate groups. These partnerships were vital in amplifying our impact and ensuring the festival's resonance within the community.• Organizational Growth: Played a key role in the organizational development of Define American, drafting job descriptions and onboarding senior staff as the fourth employee in a startup environment. My efforts contributed to laying a solid foundation for the organization's future growth.• Funding Achievement: Assisted in securing a $400,000 grant from the Ford Foundation for the Culture Change Convening on November 28, 2016, marking a significant milestone in our mission to drive cultural change through narrative.My role as Director of Strategic Operations was not just about logistical success; it was about weaving the fabric of an organization committed to changing the conversation on immigration and identity in America, one story at a time. -
Director Of EngagementDefine American Mar 2014 - May 2015Greater New York City AreaAs Director of Engagement at Define American, my role was instrumental in amplifying the narrative of undocumented individuals through strategic partnerships and innovative storytelling platforms. Accompanying founder Jose Antonio Vargas, I fostered vital relationships at conferences and with partner organizations, leading to significant collaborations that advanced our mission. Key achievements include:• College Chapter Network Development: Spearheaded the creation of the Define American College Chapter Network, establishing a presence on 18 campuses across 17 states. This initiative laid the groundwork for increased awareness and advocacy, empowering students to engage in meaningful dialogue about immigration.• Storytelling Platform Innovation: Collaborated with an external vendor to revamp our storytelling application for web and mobile platforms. This project culminated in the collection of over 300 poignant stories from undocumented individuals and allies, significantly enriching our narrative and outreach capabilities.Through these efforts, I not only expanded Define American's reach and impact but also deepened the public's understanding of the immigrant experience, fostering a more inclusive and empathetic discourse nationwide. -
Director Of CommunicationsDefine American Mar 2014 - May 2015Greater New York City AreaIn this national role, I leveraged my local government experience to amplify undocumented immigrant narratives across college campuses, Hollywood, and news media. I led impactful campaigns and managed crisis communications, significantly raising the organization's profile and influence:• Orchestrated a campaign with 200 watch party hosts in 36 states, drawing 3,500 attendees to CNN's airing of Documented, resulting in 490,000 household viewers and 1 billion global impressions of #Documented.• Managed crisis communications during Jose Antonio Vargas’s detainment in McAllen, Texas, coordinating with the Philippine Consulate and securing support from NYC's Mayor for Vargas’s release within 8 hours.• Forged partnerships for impactful events, including a screening of Documented with the NYC Mayor’s Office, highlighting Vargas’s story to 300 attendees during Immigrant Heritage Week.Crafted media strategies and provided PR support, positioning Define American as a leading voice in immigration discussion. Prepared campaign surrogates for media engagements and maintained proactive relations with journalists.• Initiated Define American College Chapters on 18 campuses across 17 states and guest lectured at universities including Harvard, emphasizing the importance of immigrant integration.This role affirmed my commitment to using digital communications to shape public discourse on immigration, demonstrating the transformative power of narrative and strategic partnerships. -
Special Assistant To Commissioner Fatima ShamaNyc Office Of The Mayor May 2010 - Mar 2014Greater New York City AreaIn this role, I was integral to initiatives enhancing government accessibility for NYC's immigrant community, affirming my commitment to public service. Key achievements include:• Contributed to the Blueprints for Immigrant Integration, guiding over 50 municipalities globally and acknowledged by the United Nations Institute for Training and Research for best practices in immigrant integration.• Managed logistics and digital coverage for a three-day municipal convening at Gracie Mansion, April 2013, bringing together 26 municipalities and six mayors to share immigrant integration strategies.• Coordinated Immigrant Heritage Week, overseeing the American Dreamer Awards with five winners selected from over a thousand nominations, celebrating immigrant contributions to NYC.• Led the #UndocumentedNYC launch event with Jose Antonio Vargas, marking the announcement of his film Documented, attracting over 300 attendees from 25+ community groups.Collaborated across 50 city agencies, liaising with NYC Digital and the Office of Technology and Innovation, contributing to a seamless transition to the DeBlasio administration. My tenure underscored the importance of accessible government and solidified my path in public sector digital communications. -
Digital StrategistNyc Office Of The Mayor Feb 2010 - Mar 2014Greater New York City AreaIn a groundbreaking role as Digital Strategist at a time when New York City had yet to establish guidelines for social media use, I spearheaded digital communication strategies to enhance the accessibility of information for the immigrant community. This position was instrumental in shaping my passion for digital communications within civic technology. Key accomplishments include:• Website Management and Rebranding: Successfully managed and expanded the digital presence from one to five NYC websites, significantly enhancing the immigrant community's ability to navigate valuable information. Led the 2010 rebrand of nyc.gov/immigrants, improving access for limited English proficiency constituents and skyrocketing digital reach by over 1,100%, engaging a niche audience of more than 12,500 unique followers and subscribers.• Pioneering Digital Strategy: Actively participated as one of 30 agency contributors in the Mayor’s Office of Operations 2010 survey on digital needs for city agencies. This pivotal work contributed to the establishment of NYC Digital, setting a new standard for digital communication across city agencies.• Digital Crisis Communication: Orchestrated digital crisis communications during critical events, including Hurricane Sandy. Developed and implemented strategies to reach over 3 million foreign-born New Yorkers across 12 primary languages, ensuring timely and accessible information during emergencies.This role not only solidified my expertise in digital strategy and civic technology but also underscored the importance of digital accessibility and effective communication in serving diverse communities. -
Office ManagerAd Pepper Media Sep 2008 - May 2010New York, New YorkIn my role as Office Manager for ad pepper media, I was pivotal in supporting digital communications initiatives and providing comprehensive support to the executive team. My key contributions included:• Executive Support: Offered direct assistance to the Managing Director in the New York office, facilitating seamless coordination with the CEO and executive team from Nuremberg, Germany, especially during trade show visits to the US.• Digital Presence Enhancement: Spearheaded updates for the company website and initiated early-stage social media efforts on Facebook, significantly contributing to the company’s digital footprint in the US market.Trade Show and Meeting Coordination: Managed logistics for trade show appearances and executive meetings, ensuring productive engagements and promoting the company's brand at international events.This role was a cornerstone in my career, fostering my interest in digital communications and providing a solid foundation in executive support and event logistics. -
Office ManagerWebgains Sep 2008 - May 2010New York, NyAs Office Manager for Webgains USA, I played a key role in marketing and brand management, collaborating closely with international teams. My responsibilities and achievements included:• International Marketing Collaboration: Worked directly with the International Marketing Director in London, enhancing the global marketing strategy with a focus on the U.S. market.• Marketing Materials Redesign: Led the redesign of international marketing materials for U.S. presentations, ensuring they resonated with the local audience while maintaining global brand consistency.• Brand Uniformity: Upheld strict brand uniformity across all marketing collateral in the US office, reinforcing a cohesive brand identity.• Event and Logistics Management: Orchestrated logistics for trade shows and speaking engagements, enabling the executive team to effectively engage with industry peers and potential clients.This position deepened my understanding of international marketing and brand management, cementing my passion for a career in digital communications. -
Office AssistantTti Of Ny Jul 2007 - Sep 2008New York, New YorkIn my role as an Office Assistant, I was instrumental in orchestrating the annual boat party for 300 Wall Street hiring managers, demonstrating my adeptness in event planning and management. This responsibility involved detailed logistics coordination, vendor liaison, and ensuring seamless execution of the event. As the receptionist for an office of 30 Wall Street recruiters, I efficiently managed incoming calls, mail, and calendar schedules, while also handling catering requests to maintain a welcoming office environment. Additionally, I provided direct and versatile support to the CEO, addressing a variety of ad-hoc requests that ranged from scheduling to assisting with strategic initiatives. This role honed my abilities in cross-functional collaboration, problem-solving, and maintaining clear communication lines within a dynamic office setting. -
Accounting Department AssistantFox News Channel Jun 2006 - Jun 2007New York, New YorkIn my temporary full-time role in the Accounting Department at Fox News Channel, my primary focus was on meticulous management of the accounts payable process and ensuring thorough preparation for potential audits. Key responsibilities and achievements included:• Invoice Management: Effectively managed and accurately filed weekly invoices for over 1000 vendor accounts. This role required and enhanced my exceptional organizational skills and meticulous attention to detail, ensuring that all financial records were audit-ready.• Team Support: Actively provided comprehensive support to the accounting team. This included handling various ad-hoc tasks and playing a significant part in fostering a collaborative and efficient work environment.This position allowed me to develop a deep understanding of accounting processes and reinforced my capabilities in managing detailed and critical financial documentation in a fast-paced, high-stakes environment. -
ReceptionistMtv Viacom Apr 2006 - Jun 2006New York, New YorkIn my part-time role at MTV Viacom, I played a crucial role in supporting executives across 10 different teams. My responsibilities highlighted my adaptability and commitment to providing effective support in a dynamic media environment. Key contributions included:• Executive Support: Actively engaged in a range of support tasks for multiple executive teams, demonstrating flexibility and responsiveness to diverse needs.• Organizational Efficiency: Coordinated essential administrative tasks including scheduling and document management, significantly contributing to the smooth operation of the office.This role enabled me to refine my skills in multitasking and organizational efficiency, proving my ability to thrive in a fast-paced, varied work setting.
Maria Javier Education Details
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Public Administration -
Fellowship For Emerging Leaders In Public Service -
Media, Minor In English -
New American LeadersTraining
Frequently Asked Questions about Maria Javier
What company does Maria Javier work for?
Maria Javier works for Toasty Polvo
What is Maria Javier's role at the current company?
Maria Javier's current role is Founder.
What schools did Maria Javier attend?
Maria Javier attended Baruch College, Nyu Robert F. Wagner Graduate School Of Public Service, City University Of New York-Hunter College, New American Leaders.
Who are Maria Javier's colleagues?
Maria Javier's colleagues are Mark Cruz, Katelyn Israelski, Jessica Church, Ella Wind, Phd, Jessica Hall, Carolyn B. Reyes.
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Maria Javier
Brand Management| Customer-Focused Leader Experienced In People Management And Business OperationsUnited States1gmail.com -
Maria Javier
Digital Marketer I Undergraduate Marketing And Film Student At San Diego State UniversitySan Diego, Ca
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