I am a Marketing Manager with 20 years of experience currently working in Brand Management for companies in the cultural, agricultural, services, education and construction segments.With an analytical profile, I develop brand diagnoses with a focus on the needs of the company and its customers. I plan and coordinate tasks in the development of projects, ensuring their alignment with the brand's positioning and purpose. I develop marketing and communication strategies that strengthen brands and consolidate their relationships with customers and users.With excellent communication skills, both oral and written, I develop performance reports aligned with the business strategy, generating relevant information for decision making.With competence in conflict resolution, I have already led a multidisciplinary team in the launch of a new brand product, resulting in a simple and effective solution that optimized the use of financial resources.I have knowledge in Customer Experience (CX), Design Thinking and Storytelling for Business, as well as training in Facilitation and Group Dynamics. I am a specialist in Branding at the Istituto Europeo di Design - IED/RJ.