Mariana Albuquerque Email & Phone Number

State Of Mato Grosso, Brazil

Rondonópolis, Mato Grosso, Brasil

Rondonópolis, Mato Grosso, Brasil

Coordination of actions and leadership of the company's marketing professionals to ensure the achievement of annual established goals moving towards growth and brand consolidation in the market. These actions range from annual strategic planning to everyday communication decisions.Main achievements and results obtained:Development of a new brand positioning and communication strategy;Rebranding and development of a new visual and verbal identities, ensuring coherence in communication;Leadership of a multidisciplinary team in the execution of tasks related to communication, verbal and visual, for both external and internal use;Development of content for social media and copywriting of company´s communication pieces;Briefing of the design team in graphic solutions for printed or audiovisual communication pieces;Articulation of partnerships in the market in joint strategic actions with other companies;Promotion and achievement of the company's and department's annual goals.

Leadership in Strategic Marketing projects, especially related to Branding, Positioning, Innovation and Consumer Behavior Research for clients with different profiles.Main results obtained:Development of Brand Persona for Prudential Insurance;Responsible for Osmose Film’s Communication and Brand Positioning strategy;Active participation in the Customer Experience (CX) Project for the Rio Art Museum (MAR);Creation and Positioning of the Home Therapy brand, in the Personal Organizer segment, with the identification of opportunities, assessment of business viability and redesign of the commercial strategy;Redesign of the Communication and Brand Positioning strategy of Garden Seeds School;Development of the Rebranding Project for Sell Agro including positioning and visual and verbal identities;Development of brand identity, visual and verbal, for Profit Engineering.

Leadership of one direct employee and five indirect ones, being responsible for the areas of Marketing, Sales, Creation and Production of carnival costumes, props and accessories. Success in the product portfolio diversification strategy, as well as in adapting the business model and communication to changes in demand; Business Plan development, formation of a commercial team and agility in product development; Sales strategy management, working in partnership with the commercial team.Main results obtained:Informal research into consumption habits for Carnival, guiding product development;Increased revenue by 40% through reformulation of the business model and the creation of new products.

Rio De Janeiro, Brasil

Responding to the partners, she led a team of four professionals and was responsible for managing Marketing, Sales and the Operation of the shared coworking space, aimed at professionals in the cultural area. Leadership in implementing Marketing and Sales areas processes, as well as the definition of internal policies and strategies; Business model planning, scenario analysis and consumption trends;Preparation of the Marketing Plan in different media, 360º Campaign strategies; Internal marketing, promotional actions, events; Customer service and conflict resolution.Main results obtained:Identification of opportunities with specific business and marketing plans, focused on business growth;Implementation of marketing programs focused on profitability, price positioning, competitiveness, financial viability and brand positioning definitions.

Rio De Janeiro, Brasil

Reporting to the partners, she led a team of five professionals, being responsible for strategic Marketing actions, Business Planning, New Business Development and Operations of the shared coworking space aimed at professionals in the audiovisual industry.Responsible for Brand Building, Business Model Design and projects related to prospecting, attracting customers, promoting the space, communicating with the market and expanding the business line; Defining policies and strategic objectives, managing the respective action plans, facilitating and integrating the work of the teams; Marketing strategy focused on an action plan in the search for short-term results.Main results obtained:Marketing actions aimed at boosting sales, generating a 25% increase in revenue per year;History of success in increasing revenue and profitability, through gaining Market Share, and maximizing the customer base.

Development of performance indicator reports for the company's directors on the services provided by DNV in the energy segment in Brazil and around the world.

Assistance to students and to management coordintion of courses in the FGV in Company business education program.

Creation and assistance in the development of communication, lighting, costume and scenography projects for various theatrical productions, including: The perfect cook for the souls of this world, directed by Jefferson Miranda (2006); Antônio and Cleopatra, directed by Paulo José (2006); Kseni, the foreigner, by Jocy de Oliveira (2005); The Balcony, directed by Eduardo Vaccari (2004); A Midsummer Night's Dream, directed by Fernando Mello da Costa (2004); There must be some sense in me that is enough, directed by Jefferson Miranda (2004); Life, the film, directed by Ivan Sugahara (2002); Another Story, directed by Joana Lebreiro (2001).

Rio De Janeiro, Brasil

Development and management of a photography studio with a focus on building a better online shopping experience.

Rio De Janeiro, Rj, Brasil

Certificação Profissional, Consumer Insights E Ux

Certificação profissional focada na compreensão da jornada do consumidor, seja no ambiente físico ou no online. Capacitação em técnicas e.

Master Of Business Administration (M.B.A.), Major In Marketing And International Business

Desenvolvimento de dissertação de mestrado na área de comportamento do consumidor, sob o título "BRINCANDO SE APRENDE: a disposição de.

Especialização, Branding

Bachelor Of Business Administration (Bba), Business Administration

Bachelor Of Theatre Arts, Major In Set Design

Bachelor Of Communication, Major In Journalism

Ensino Fundamental E Médio

Escola bilíngue localizada no Rio de Janeiro - RJ