Kaila Mcwilliams Email and Phone Number

Ideated and executed forward-thinking brand strategy, customized brand experiences and project activation plans for the largest telecommunications and entertainment company in the world.Project Work:• Hired, trained and directly managed a dedicated account team of four• Strategized and project managed customized VIP event execution for AT&T's consumer loyalty platform, AT&T THANKS, a multi-category app rewarding customers with digital benefits and curated experiences• Successfully launched a music category for AT&T’s customer loyalty program in 10 U.S markets with intimate acoustic concert performances by top iHeart Radio artists

Project Work:• Developed brand guidelines for AT&T’s sports sponsorship portfolio, inclusive of the $10MIL budget rebrand of notable naming rights properties• Handled planning and event logistics for six Taylor Swift NOW pre-Super Bowl events

Developed staple event platforms and game night protocol now seen as team and league best practiceProject Work:• Coordinated team onsite athlete logistics for all staple VIP and community team Thunder events• Managed strategic planning and onsite event logistics for media days, press conferences and team appearances• Acted as direct supervisor for over 40 game-night staff• Planning team member for internal and league coordination of the 2014 Kevin Durant MVP Press Conference, live-stream and fan rally

Directly responsible for implementing public relations and event strategies to effectively enhance both political and corporate clients’ visibility and success. Worked closely on successful campaigns for elected Congressional and State Government Officials.

Gained valuable Communications an Broadcasting experience including, but not limited to, reporting and directing the newscast, writing stories, teases and promotional leads for upcoming shows, and booking OklaVision talent.